{"id":37772,"date":"2026-07-22T10:01:33","date_gmt":"2026-07-22T10:01:33","guid":{"rendered":"https:\/\/resawod.com\/marketing\/"},"modified":"2026-09-07T09:27:34","modified_gmt":"2026-09-07T09:27:34","slug":"marketing","status":"publish","type":"page","link":"https:\/\/resawod.com\/de\/marketing\/","title":{"rendered":"Marketing f\u00fcr Fitnessstudios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"37772\" class=\"elementor elementor-37772 elementor-37750\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e04905 e-flex e-con-boxed e-con e-parent\" data-id=\"7e04905\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-705900a elementor-widget elementor-widget-html\" data-id=\"705900a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n  #marketing {\r\n    --yellow: #F8AF20;\r\n    --navy:   #21405A;\r\n    --cream:  #FBF1E0;\r\n    --lav:    #EEF0F8;\r\n    --ink-soft: #56697A;\r\n    --ink-mute: #8193A1;\r\n    --line:   #DCE0EC;\r\n    --r-card: 18px;\r\n    --r-lg:   24px;\r\n    --r-pill: 999px;\r\n    --shadow: 0 18px 40px -22px rgba(33,64,90,.28), 0 2px 6px rgba(33,64,90,.05);\r\n  }\r\n  #marketing, #marketing *, #marketing *::before, #marketing *::after { box-sizing: border-box; }\r\n  #marketing { margin: 0; background: var(--cream); color: var(--navy); font-family: 'Poppins', system-ui, sans-serif; -webkit-font-smoothing: antialiased; overflow-x: hidden; }\r\n  #marketing img { max-width: 100%; }\r\n\r\n  .mk-icon { width: 20px; height: 20px; display: inline-block; vertical-align: middle; flex: none; }\r\n  svg.mk-icon { fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }\r\n\r\n  .mk-wrap        { max-width: 1180px; margin: 0 auto; padding: 0 48px; }\r\n  .mk-wrap-narrow { max-width: 860px; }\r\n  @media (max-width: 720px){ .mk-wrap { padding: 0 22px; } }\r\n\r\n  #marketing a { color: inherit; }\r\n  #marketing :focus-visible { outline: 3px solid var(--yellow); outline-offset: 2px; }\r\n\r\n  .mk-mark { background-image: linear-gradient(transparent 58%, rgba(248,175,32,.42) 58%, rgba(248,175,32,.42) 92%, transparent 92%); padding: 0 .04em; }\r\n  .mk-hl { color: var(--yellow); }\r\n\r\n  .mk-pill       { display: inline-flex; align-items: center; gap: 8px; font-size: 12.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; padding: 8px 16px; border-radius: var(--r-pill); }\r\n  .mk-pill-cream { background: #F6E2BE; color: #9A6B12; }\r\n  .mk-pill-lav   { background: #DDE2F2; color: var(--navy); }\r\n\r\n  .mk-btn            { display: inline-flex; align-items: center; gap: 10px; font-family: inherit; font-weight: 700 !important; font-size: 16px; text-decoration: none !important; border: none; padding: 15px 30px; border-radius: var(--r-pill); cursor: pointer; transition: transform .15s, background .15s; }\r\n  .mk-btn-yellow     { background: var(--yellow); color: var(--navy) !important; box-shadow: 0 10px 22px -10px rgba(248,175,32,.8); }\r\n  .mk-btn-yellow:hover { background: #ffbf3e; transform: translateY(-1px); }\r\n  .mk-btn-ghost-navy { background: transparent; color: var(--navy) !important; border: 1.5px solid var(--line); }\r\n  .mk-btn-ghost-navy:hover { background: #fff; border-color: var(--navy); transform: translateY(-1px); }\r\n  .mk-btn-ghost-dark { background: transparent; color: #fff !important; border: 1.5px solid rgba(255,255,255,.85); }\r\n  .mk-btn-ghost-dark:hover { background: #fff; color: var(--navy) !important; transform: translateY(-1px); }\r\n  .mk-btn-sm { padding: 10px 20px; font-size: 14px; }\r\n\r\n  \/* ================= HERO ================= *\/\r\n  .mk-hero { padding: 64px 0 84px; }\r\n  .mk-hero-top { display: grid; grid-template-columns: 1.05fr .95fr; gap: 60px; align-items: center; }\r\n  .mk-hero-eyebrow { display: flex; align-items: center; gap: 10px; }\r\n  .mk-hero-eyebrow .mk-crumb { font-size: 13px; font-weight: 600; color: var(--ink-mute); }\r\n  .mk-hero h1  { font-weight: 700; font-size: 46px; line-height: 1.12; letter-spacing: -.025em; margin: 22px 0 0; color: var(--navy); text-wrap: balance; }\r\n  .mk-hero .mk-lede { font-size: 19px; line-height: 1.6; color: var(--ink-soft); margin: 22px 0 0; max-width: 46ch; }\r\n  .mk-hero .mk-cta-row { display: flex; align-items: center; gap: 16px; margin-top: 32px; flex-wrap: wrap; }\r\n  .mk-hero .mk-microcopy { font-size: 13px; color: var(--ink-mute); margin-top: 14px; }\r\n\r\n  @media (max-width: 980px){\r\n    .mk-hero-top { grid-template-columns: 1fr; }\r\n    .mk-hero h1 { font-size: 34px; }\r\n  }\r\n\r\n  \/* --- Hero: conceptual audience\u2192channels diagram (not a real UI screenshot) --- *\/\r\n  .mk-diagram-wrap { position: relative; }\r\n  .mk-diagram-card { background: #fff; border-radius: var(--r-lg); box-shadow: var(--shadow); padding: 40px 30px; text-align: center; }\r\n  .mk-diagram-source { display: inline-flex; align-items: center; gap: 10px; background: var(--lav); color: var(--navy); font-weight: 700; font-size: 14px; padding: 11px 20px; border-radius: var(--r-pill); }\r\n  .mk-diagram-source .mk-icon { width: 18px; height: 18px; }\r\n  .mk-diagram-connector { width: 2px; height: 30px; margin: 6px auto; background: repeating-linear-gradient(180deg, var(--line) 0 6px, transparent 6px 11px); }\r\n  .mk-diagram-channels { display: flex; justify-content: center; flex-wrap: wrap; gap: 16px 14px; }\r\n  .mk-diagram-chip { display: flex; flex-direction: column; align-items: center; gap: 9px; width: 82px; }\r\n  .mk-diagram-chip .mk-ic { width: 48px; height: 48px; border-radius: 14px; background: var(--cream); display: flex; align-items: center; justify-content: center; }\r\n  .mk-diagram-chip .mk-ic .mk-icon { width: 22px; height: 22px; color: var(--navy); }\r\n  .mk-diagram-chip .mk-label { font-size: 11.5px; font-weight: 700; color: var(--navy); line-height: 1.3; }\r\n  .mk-diagram-caption { margin-top: 26px; font-size: 12.5px; color: var(--ink-mute); font-weight: 600; }\r\n\r\n  .mk-float-chip { position: absolute; background: #fff; border-radius: 14px; box-shadow: var(--shadow); padding: 12px 16px; display: flex; align-items: center; gap: 10px; }\r\n  .mk-float-chip .mk-ic { width: 30px; height: 30px; border-radius: 9px; display: flex; align-items: center; justify-content: center; flex: none; }\r\n  .mk-float-chip .mk-ic .mk-icon { width: 17px; height: 17px; }\r\n  .mk-float-chip .mk-txt .mk-k { font-size: 12.5px; font-weight: 700; color: var(--navy); }\r\n  .mk-float-chip .mk-txt .mk-v { font-size: 11px; color: var(--ink-mute); }\r\n  .mk-chip-alert { left: -24px; bottom: 30px; }\r\n  .mk-chip-alert .mk-ic { background: #E9F5EE; } .mk-chip-alert .mk-ic .mk-icon { color: #2E8B57; }\r\n  .mk-chip-capacity { right: -18px; top: -20px; }\r\n  .mk-chip-capacity .mk-ic { background: var(--lav); } .mk-chip-capacity .mk-ic .mk-icon { color: var(--navy); }\r\n  @media (max-width: 640px){ .mk-float-chip { position: static; margin-top: 12px; width: fit-content; } }\r\n\r\n  \/* ================= PAIN ================= *\/\r\n  .mk-pain { background: var(--lav); padding: 84px 0; }\r\n  .mk-sec-head { max-width: 640px; }\r\n  .mk-sec-head .mk-pill { margin-bottom: 18px; }\r\n  .mk-sec-head h2 { font-weight: 700; font-size: 32px; line-height: 1.18; letter-spacing: -.02em; margin: 0; color: var(--navy); text-wrap: balance; }\r\n  .mk-sec-head p { font-size: 17px; line-height: 1.6; color: var(--ink-soft); margin: 16px 0 0; }\r\n\r\n  .mk-pain-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 44px; }\r\n  .mk-pain-card { background: #fff; border-radius: var(--r-card); padding: 26px 24px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n  .mk-pain-card .mk-ic { width: 42px; height: 42px; border-radius: 12px; background: #FDEAEA; display: flex; align-items: center; justify-content: center; margin-bottom: 16px; }\r\n  .mk-pain-card .mk-ic .mk-icon { width: 22px; height: 22px; color: #C64545; }\r\n  .mk-pain-card h3 { font-size: 16.5px; font-weight: 700; margin: 0 0 8px; color: var(--navy); }\r\n  .mk-pain-card p { font-size: 14.5px; line-height: 1.55; color: var(--ink-soft); margin: 0; }\r\n  @media (max-width: 980px){ .mk-pain-grid { grid-template-columns: 1fr 1fr; } }\r\n  @media (max-width: 620px){ .mk-pain-grid { grid-template-columns: 1fr; } }\r\n\r\n  \/* ================= PILLARS (solution, sell-first) ================= *\/\r\n  .mk-features { padding: 92px 0; background: var(--cream); }\r\n  .mk-pillars { display: flex; flex-direction: column; gap: 24px; margin-top: 48px; }\r\n  .mk-pillar { background: #fff; border-radius: var(--r-card); padding: 34px; box-shadow: var(--shadow); display: grid; grid-template-columns: 1fr 1fr; gap: 36px; align-items: center; }\r\n  .mk-pillar-head { display: flex; align-items: center; gap: 14px; margin-bottom: 14px; }\r\n  .mk-pillar-head .mk-ic { width: 46px; height: 46px; border-radius: 13px; background: var(--navy); display: flex; align-items: center; justify-content: center; flex: none; }\r\n  .mk-pillar-head .mk-ic .mk-icon { width: 23px; height: 23px; color: var(--yellow); }\r\n  .mk-pillar-head h3 { font-size: 21px; font-weight: 700; margin: 0; color: var(--navy); line-height: 1.25; }\r\n  .mk-pillar-lede { font-size: 15.5px; line-height: 1.6; color: var(--ink-soft); margin: 0; }\r\n  .mk-pillar-points { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 14px; }\r\n  .mk-pillar-points li { display: flex; align-items: center; gap: 12px; font-size: 14.5px; color: var(--navy); font-weight: 600; line-height: 1.45; }\r\n  .mk-pillar-points li .mk-ic { width: 24px; height: 24px; border-radius: 7px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n  .mk-pillar-points li .mk-ic .mk-icon { width: 14px; height: 14px; color: var(--navy); }\r\n  @media (max-width: 860px){ .mk-pillar { grid-template-columns: 1fr; gap: 22px; padding: 28px; } }\r\n\r\n  \/* ================= CHANNELS ================= *\/\r\n  .mk-types { padding: 84px 0; background: var(--lav); }\r\n  .mk-method-group { margin-top: 48px; }\r\n  .mk-method-group-label { display: flex; align-items: center; gap: 10px; font-size: 12.5px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--ink-mute); margin: 0 0 22px; }\r\n  .mk-method-group-label .mk-num { width: 20px; height: 20px; border-radius: 50%; background: var(--navy); color: var(--yellow); font-size: 11px; display: flex; align-items: center; justify-content: center; flex: none; }\r\n  .mk-types-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }\r\n  .mk-types-grid.mk-two-col { grid-template-columns: repeat(2, 1fr); }\r\n  .mk-type-card { background: #fff; border-radius: var(--r-card); padding: 28px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n  .mk-type-top { display: flex; align-items: center; gap: 12px; margin-bottom: 14px; }\r\n  .mk-type-top .mk-ic { width: 34px; height: 34px; border-radius: 10px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n  .mk-type-top .mk-ic .mk-icon { width: 18px; height: 18px; color: var(--navy); }\r\n  .mk-type-name { font-weight: 700; font-size: 15.5px; color: var(--navy); }\r\n  .mk-type-desc { font-size: 13.5px; line-height: 1.55; color: var(--ink-soft); margin: 0; }\r\n  @media (max-width: 980px){ .mk-types-grid, .mk-types-grid.mk-two-col { grid-template-columns: 1fr 1fr; } }\r\n  @media (max-width: 620px){ .mk-types-grid, .mk-types-grid.mk-two-col { grid-template-columns: 1fr; } }\r\n\r\n  .mk-limit-panel { margin-top: 56px; background: #fff; border-radius: var(--r-card); padding: 34px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n  .mk-limit-panel-head { display: flex; align-items: center; gap: 16px; margin-bottom: 20px; }\r\n  .mk-limit-panel-head .mk-ic { width: 46px; height: 46px; border-radius: 13px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n  .mk-limit-panel-head .mk-ic .mk-icon { width: 23px; height: 23px; color: var(--navy); }\r\n  .mk-limit-panel-head .mk-t { font-weight: 700; font-size: 20px; color: var(--navy); }\r\n  .mk-limit-panel-head .mk-s { font-size: 13px; color: var(--ink-mute); margin-top: 3px; }\r\n  .mk-limit-rows { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }\r\n  .mk-limit-row { display: flex; align-items: center; gap: 10px; padding: 12px 14px; border-radius: 12px; background: var(--lav); font-size: 13.5px; font-weight: 700; color: var(--navy); }\r\n  .mk-limit-row .mk-badge { margin-left: auto; font-size: 11px; font-weight: 700; background: #fff; color: #9A6B12; padding: 4px 10px; border-radius: var(--r-pill); white-space: nowrap; }\r\n  .mk-limit-panel-cta { display: inline-flex; align-items: center; gap: 8px; margin-top: 22px; font-weight: 700; font-size: 14px; color: var(--navy); text-decoration: none !important; }\r\n  .mk-limit-panel-cta .mk-icon { width: 16px; height: 16px; }\r\n  @media (max-width: 980px){ .mk-limit-rows { grid-template-columns: 1fr 1fr; } }\r\n  @media (max-width: 560px){ .mk-limit-rows { grid-template-columns: 1fr; } }\r\n\r\n  \/* ================= FLOW ================= *\/\r\n  .mk-flow { background: var(--lav); padding: 84px 0; }\r\n  .mk-flow-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 48px; position: relative; }\r\n  .mk-flow-step { position: relative; padding: 0 20px; text-align: left; }\r\n  .mk-flow-step:not(:last-child)::after { content: \"\"; position: absolute; top: 21px; right: -10px; width: calc(100% - 22px); height: 2px; background: repeating-linear-gradient(90deg, var(--line) 0 8px, transparent 8px 14px); }\r\n  .mk-flow-num { width: 42px; height: 42px; border-radius: 50%; background: var(--navy); color: var(--yellow); font-weight: 700; font-size: 16px; display: flex; align-items: center; justify-content: center; margin-bottom: 18px; position: relative; z-index: 1; }\r\n  .mk-flow-step h3 { font-size: 15.5px; font-weight: 700; margin: 0 0 6px; color: var(--navy); }\r\n  .mk-flow-step p { font-size: 13.5px; line-height: 1.5; color: var(--ink-soft); margin: 0; }\r\n  @media (max-width: 900px){ .mk-flow-grid { grid-template-columns: 1fr 1fr; gap: 32px 20px; } .mk-flow-step:not(:last-child)::after { display: none; } }\r\n  @media (max-width: 560px){ .mk-flow-grid { grid-template-columns: 1fr; } }\r\n\r\n  \/* ================= SIBLING MODULES ================= *\/\r\n  .mk-siblings { padding: 84px 0; background: var(--cream); }\r\n  .mk-sib-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; margin-top: 40px; }\r\n  .mk-sib-card { display: flex; align-items: center; gap: 16px; background: #fff; border: 1px solid var(--line); border-radius: var(--r-card); padding: 22px; text-decoration: none; transition: transform .15s, box-shadow .15s; }\r\n  .mk-sib-card:hover { transform: translateY(-2px); box-shadow: var(--shadow); }\r\n  .mk-sib-card .mk-ic { width: 44px; height: 44px; border-radius: 12px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n  .mk-sib-card .mk-ic .mk-icon { width: 22px; height: 22px; color: var(--navy); }\r\n  .mk-sib-card .mk-t { font-weight: 700; font-size: 15px; color: var(--navy); }\r\n  .mk-sib-card .mk-s { font-size: 12.5px; color: var(--ink-mute); margin-top: 2px; }\r\n  .mk-sib-card .mk-go { margin-left: auto; color: var(--ink-mute); }\r\n  @media (max-width: 800px){ .mk-sib-grid { grid-template-columns: 1fr; } }\r\n\r\n  \/* ================= FINAL CTA ================= *\/\r\n  .mk-cta-final { background: var(--navy); color: #fff; padding: 90px 0; text-align: center; }\r\n  .mk-cta-final h2 { font-weight: 700; font-size: 34px; line-height: 1.2; letter-spacing: -.02em; margin: 0 auto; max-width: 640px; color: #fff; text-wrap: balance; }\r\n  .mk-cta-final p { font-size: 17px; color: rgba(255,255,255,.78); margin: 16px auto 0; max-width: 520px; }\r\n  .mk-cta-final .mk-cta-row { display: flex; align-items: center; justify-content: center; gap: 16px; margin-top: 32px; flex-wrap: wrap; }\r\n<\/style>\r\n\r\n<svg width=\"0\" height=\"0\" style=\"position:absolute\" aria-hidden=\"true\">\r\n  <defs>\r\n    <symbol id=\"mk-ic-mail\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5.5\" width=\"18\" height=\"13\" rx=\"2\"\/><path d=\"M3.5 6.5 12 13 20.5 6.5\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-bell\" viewBox=\"0 0 24 24\"><path d=\"M6 16v-4.5a6 6 0 0 1 12 0V16l1.8 2.2H4.2Z\"\/><path d=\"M10.3 20a1.9 1.9 0 0 0 3.4 0\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-news\" viewBox=\"0 0 24 24\"><path d=\"M4.5 4.5h12a2 2 0 0 1 2 2V18a1.5 1.5 0 0 1-1.5 1.5H6.5A2 2 0 0 1 4.5 17.5V4.5Z\"\/><path d=\"M18.5 8V17.5a1.5 1.5 0 0 0 1.5 1.5\"\/><path d=\"M7.5 8h6M7.5 11h6M7.5 14h4\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-chat\" viewBox=\"0 0 24 24\"><path d=\"M4 5.5h16c.66 0 1.2.54 1.2 1.2v9.4c0 .66-.54 1.2-1.2 1.2H9.3L5 21v-3.7H4c-.66 0-1.2-.54-1.2-1.2V6.7c0-.66.54-1.2 1.2-1.2Z\"\/><circle cx=\"8\" cy=\"11.3\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"12\" cy=\"11.3\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"16\" cy=\"11.3\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-sms\" viewBox=\"0 0 24 24\"><rect x=\"7\" y=\"2.5\" width=\"10\" height=\"19\" rx=\"2.2\"\/><path d=\"M9.5 8h5M9.5 11.3h3\"\/><circle cx=\"12\" cy=\"18\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-share\" viewBox=\"0 0 24 24\"><circle cx=\"6\" cy=\"12\" r=\"2.4\"\/><circle cx=\"17.2\" cy=\"6\" r=\"2.4\"\/><circle cx=\"17.2\" cy=\"18\" r=\"2.4\"\/><path d=\"M8.1 10.7 15 7M8.1 13.3 15 17\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-chart\" viewBox=\"0 0 24 24\"><path d=\"M3 20h18\"\/><rect x=\"5\" y=\"12\" width=\"3.2\" height=\"8\"\/><rect x=\"10.4\" y=\"7\" width=\"3.2\" height=\"13\"\/><rect x=\"15.8\" y=\"15\" width=\"3.2\" height=\"5\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-link\" viewBox=\"0 0 24 24\"><path d=\"M9 15 15 9\"\/><path d=\"M11 7.3l1.6-1.6a3.3 3.3 0 0 1 4.7 4.7L15.7 12\"\/><path d=\"M13 16.7l-1.6 1.6a3.3 3.3 0 0 1-4.7-4.7L8.3 12\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-target\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8\"\/><circle cx=\"12\" cy=\"12\" r=\"4.3\"\/><circle cx=\"12\" cy=\"12\" r=\"1\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-repeat\" viewBox=\"0 0 24 24\"><path d=\"M6 7h9.5a3 3 0 0 1 3 3v1.5\"\/><path d=\"M13 4l3.5 3-3.5 3\"\/><path d=\"M18 17H8.5a3 3 0 0 1-3-3v-1.5\"\/><path d=\"M11 20l-3.5-3 3.5-3\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-people\" viewBox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8.3\" r=\"2.5\"\/><path d=\"M4.2 19c0-2.8 2.1-4.6 4.8-4.6s4.8 1.8 4.8 4.6\"\/><circle cx=\"16.6\" cy=\"8.8\" r=\"2\"\/><path d=\"M14.9 14.5c2.1.3 3.6 1.9 3.6 4.3\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-shop\" viewBox=\"0 0 24 24\"><path d=\"M4 8.5 5.5 4h13L20 8.5\"\/><path d=\"M4 8.5h16v10.5a1 1 0 0 1-1 1H5a1 1 0 0 1-1-1V8.5Z\"\/><path d=\"M9.5 12v1.8a2.5 2.5 0 0 0 5 0V12\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-alert\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M12 7.5v5.5\"\/><circle cx=\"12\" cy=\"16.3\" r=\"1\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-clock\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M12 7.5V12l3.2 2\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-layers\" viewBox=\"0 0 24 24\"><path d=\"M12 3.5 21 8.5 12 13.5 3 8.5Z\"\/><path d=\"M3 12.5 12 17.5 21 12.5\"\/><path d=\"M3 16.5 12 21.5 21 16.5\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-eye\" viewBox=\"0 0 24 24\"><path d=\"M2.5 12S6 5.8 12 5.8 21.5 12 21.5 12 18 18.2 12 18.2 2.5 12 2.5 12Z\"\/><circle cx=\"12\" cy=\"12\" r=\"2.6\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-check\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M8.2 12.4 10.7 15 15.9 9.3\"\/><\/symbol>\r\n    <symbol id=\"mk-ic-arrow-forward\" viewBox=\"0 0 24 24\"><path d=\"M4 12h15.5\"\/><path d=\"M14 6.5 19.5 12 14 17.5\"\/><\/symbol>\r\n  <\/defs>\r\n<\/svg>\r\n\r\n<main id=\"marketing\">\r\n\r\n  <!-- ================= HERO ================= -->\r\n  <section class=\"mk-hero\">\r\n    <div class=\"mk-wrap mk-hero-top\">\r\n      <div>\r\n        <div class=\"mk-hero-eyebrow\">\r\n          <span class=\"mk-pill mk-pill-cream\">Bring dein Gesch\u00e4ft voran<\/span>\r\n          <span class=\"mk-crumb\">\/ Marketing<\/span>\r\n        <\/div>\r\n        <h1>Marketing-Software f\u00fcr Fitnessstudios: alle Kan\u00e4le zentral steuern<\/h1>\r\n        <p class=\"mk-lede\">Die Marketing-Software f\u00fcr Fitnessstudios verbindet E-Mail, Push-Nachrichten, SMS, Chat und Social Media mit Buchungen, Abonnements und Mitgliederdaten \u2013 direkt in Resawod.<\/p>\r\n        <div class=\"mk-cta-row\">\r\n          <a class=\"mk-btn mk-btn-yellow\" href=\"\/de\/demo\/\">Buche deine kostenlose Demo<\/a>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <div class=\"mk-diagram-wrap\">\r\n        <div class=\"mk-diagram-card\">\r\n          <span class=\"mk-diagram-source\"><svg class=\"mk-icon\"><use href=\"#mk-ic-news\"><\/use><\/svg>Sommer-Aktion<\/span>\r\n          <div class=\"mk-diagram-connector\"><\/div>\r\n          <div class=\"mk-diagram-channels\">\r\n            <div class=\"mk-diagram-chip\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-mail\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-label\">E-Mail<\/span>\r\n            <\/div>\r\n            <div class=\"mk-diagram-chip\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-bell\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-label\">Push<\/span>\r\n            <\/div>\r\n            <div class=\"mk-diagram-chip\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-sms\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-label\">SMS<\/span>\r\n            <\/div>\r\n            <div class=\"mk-diagram-chip\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-chat\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-label\">Chat<\/span>\r\n            <\/div>\r\n            <div class=\"mk-diagram-chip\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-share\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-label\">Social<\/span>\r\n            <\/div>\r\n          <\/div>\r\n          <div class=\"mk-diagram-caption\">Eine Nachricht, die passenden Kan\u00e4le<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"mk-float-chip mk-chip-alert\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-link\"><\/use><\/svg><\/span>\r\n          <span class=\"mk-txt\"><span class=\"mk-k\">Express-Anmeldung<\/span><br><span class=\"mk-v\">Direkt in Resawod erfasst<\/span><\/span>\r\n        <\/div>\r\n        <div class=\"mk-float-chip mk-chip-capacity\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-layers\"><\/use><\/svg><\/span>\r\n          <span class=\"mk-txt\"><span class=\"mk-k\">5 Kan\u00e4le<\/span><br><span class=\"mk-v\">In einem Panel<\/span><\/span>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ================= PAIN ================= -->\r\n  <section class=\"mk-pain\">\r\n    <div class=\"mk-wrap\">\r\n      <div class=\"mk-sec-head\">\r\n        <span class=\"mk-pill mk-pill-lav\">Die Realit\u00e4t<\/span>\r\n        <h2>Getrennte Marketing-Tools kosten Zeit und \u00dcberblick<\/h2>\r\n        <p>Private WhatsApp-Chats f\u00fcr Mitteilungen, Tabellen f\u00fcr Leads und ungeplante Social-Media-Posts: Wenn nichts miteinander verbunden ist, muss dein Team Inhalte mehrfach erstellen und Ergebnisse m\u00fchsam zusammensuchen.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"mk-pain-grid\">\r\n        <div class=\"mk-pain-card\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-layers\"><\/use><\/svg><\/span>\r\n          <h3>Jeder Kanal steckt in einer anderen Anwendung<\/h3>\r\n          <p>Mitteilung, Aktion und Erinnerung werden getrennt versendet. Dadurch lassen sich Kampagnen nur schwer wiederholen oder gemeinsam auswerten.<\/p>\r\n        <\/div>\r\n        <div class=\"mk-pain-card\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-clock\"><\/use><\/svg><\/span>\r\n          <h3>Interessenten warten zu lange auf eine Antwort<\/h3>\r\n          <p>Wenn neue Anfragen nicht zentral erfasst und direkt zugewiesen werden, verz\u00f6gert sich die Nachverfolgung und m\u00f6gliche Anmeldungen gehen verloren.<\/p>\r\n        <\/div>\r\n        <div class=\"mk-pain-card\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-eye\"><\/use><\/svg><\/span>\r\n          <h3>Du erkennst nicht, welche Kampagnen Anmeldungen bringen<\/h3>\r\n          <p>Ohne Verbindung zwischen Kampagne, Anmeldelink und Ergebnis fehlt dir die Grundlage, um deine Ma\u00dfnahmen sinnvoll auszuwerten.<\/p>\r\n        <\/div>\r\n        <div class=\"mk-pain-card\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-alert\"><\/use><\/svg><\/span>\r\n          <h3>Wiederkehrende Nachrichten entstehen jedes Mal neu<\/h3>\r\n          <p>Zeit\u00e4nderungen, Aktionen oder Kurserinnerungen m\u00fcssen ohne Vorlagen, Segmentierung und Automatisierung immer wieder manuell erstellt und versendet werden.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ================= CHANNELS ================= -->\r\n  <section class=\"mk-types\" id=\"funktionen\">\r\n    <div class=\"mk-wrap\">\r\n      <div class=\"mk-sec-head\">\r\n        <span class=\"mk-pill mk-pill-cream\">Die L\u00f6sung<\/span>\r\n        <h2>F\u00fcr jede Nachricht der passende Kanal<\/h2>\r\n        <p>Eine kurzfristige \u00c4nderung eignet sich f\u00fcr eine Push-Nachricht, eine ausf\u00fchrliche Aktion f\u00fcr E-Mail und eine dringende Information f\u00fcr SMS. In Resawod w\u00e4hlst du den passenden Kanal und die gew\u00fcnschte Zielgruppe zentral aus.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"mk-method-group\">\r\n        <div class=\"mk-method-group-label\"><span class=\"mk-num\">1<\/span>Sprich mit deiner Community<\/div>\r\n        <div class=\"mk-types-grid\">\r\n          <div class=\"mk-type-card\">\r\n            <div class=\"mk-type-top\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-bell\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-type-name\">Push in der App<\/span>\r\n            <\/div>\r\n            <p class=\"mk-type-desc\">Sende kurze, direkte Hinweise \u00fcber die App an die ausgew\u00e4hlte Zielgruppe.<\/p>\r\n          <\/div>\r\n          <div class=\"mk-type-card\">\r\n            <div class=\"mk-type-top\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-news\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-type-name\">News in der App<\/span>\r\n            <\/div>\r\n            <p class=\"mk-type-desc\">Ver\u00f6ffentliche Mitteilungen, die in der App sichtbar bleiben und sp\u00e4ter erneut gelesen werden k\u00f6nnen.<\/p>\r\n          <\/div>\r\n          <div class=\"mk-type-card\">\r\n            <div class=\"mk-type-top\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-chat\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-type-name\">Einzelchat<\/span>\r\n            <\/div>\r\n            <p class=\"mk-type-desc\">Tausche dich direkt mit einzelnen Mitgliedern aus, ohne Resawod zu verlassen.<\/p>\r\n          <\/div>\r\n          <div class=\"mk-type-card\">\r\n            <div class=\"mk-type-top\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-chat\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-type-name\">Kurs-Chat<\/span>\r\n            <\/div>\r\n            <p class=\"mk-type-desc\">Informiere alle angemeldeten Mitglieder \u00fcber \u00c4nderungen, Absagen oder ben\u00f6tigtes Material.<\/p>\r\n          <\/div>\r\n          <div class=\"mk-type-card\">\r\n            <div class=\"mk-type-top\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-mail\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-type-name\">E-Mail<\/span>\r\n            <\/div>\r\n            <p class=\"mk-type-desc\">F\u00fcr Newsletter, Aktionen und Mitteilungen, die mehr Inhalt ben\u00f6tigen.<\/p>\r\n          <\/div>\r\n          <div class=\"mk-type-card\">\r\n            <div class=\"mk-type-top\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-sms\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-type-name\">SMS<\/span>\r\n            <\/div>\r\n            <p class=\"mk-type-desc\">F\u00fcr dringende Informationen, die unabh\u00e4ngig von App und E-Mail versendet werden sollen.<\/p>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <div class=\"mk-method-group\">\r\n        <div class=\"mk-method-group-label\"><span class=\"mk-num\">2<\/span>Ver\u00f6ffentlichen und messen<\/div>\r\n        <div class=\"mk-types-grid mk-two-col\">\r\n          <div class=\"mk-type-card\">\r\n            <div class=\"mk-type-top\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-share\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-type-name\">Social Media<\/span>\r\n            <\/div>\r\n            <p class=\"mk-type-desc\">Ver\u00f6ffentliche und plane deine Social-Media-Inhalte, ohne das Panel zu verlassen.<\/p>\r\n          <\/div>\r\n          <div class=\"mk-type-card\">\r\n            <div class=\"mk-type-top\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-chart\"><\/use><\/svg><\/span>\r\n              <span class=\"mk-type-name\">Google Analytics<\/span>\r\n            <\/div>\r\n            <p class=\"mk-type-desc\">Verbinde dein Konto, um die Herkunft deiner Anmeldungen besser einordnen zu k\u00f6nnen.<\/p>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <div class=\"mk-limit-panel\">\r\n        <div class=\"mk-limit-panel-head\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-repeat\"><\/use><\/svg><\/span>\r\n          <div>\r\n            <div class=\"mk-t\">Workflows und Zielgruppen<\/div>\r\n            <div class=\"mk-s\">Wiederkehrende Kommunikation automatisch ausf\u00fchren<\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div class=\"mk-limit-rows\">\r\n          <div class=\"mk-limit-row\">Willkommen f\u00fcr ein neues Mitglied<span class=\"mk-badge\">Automatisch<\/span><\/div>\r\n          <div class=\"mk-limit-row\">Hinweis, wenn ein Abonnement bald abl\u00e4uft<span class=\"mk-badge\">Automatisch<\/span><\/div>\r\n          <div class=\"mk-limit-row\">Erinnerung vor jedem Kurs<span class=\"mk-badge\">Automatisch<\/span><\/div>\r\n        <\/div>\r\n        <a class=\"mk-limit-panel-cta\" href=\"\/de\/workflows\/\">Workflows und Zielgruppen ansehen<svg class=\"mk-icon\"><use href=\"#mk-ic-arrow-forward\"><\/use><\/svg><\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ================= PILLARS (sell-first) ================= -->\r\n  <section class=\"mk-features\">\r\n    <div class=\"mk-wrap\">\r\n      <div class=\"mk-sec-head\">\r\n        <span class=\"mk-pill mk-pill-cream\">Warum das wichtig ist<\/span>\r\n        <h2>Was die Marketing-Software f\u00fcr Fitnessstudios im Alltag verbindet<\/h2>\r\n        <p>Es geht nicht darum, mehr Nachrichten zu versenden. Entscheidend ist, die richtige Zielgruppe \u00fcber den passenden Kanal anzusprechen und nachvollziehen zu k\u00f6nnen, welche Ma\u00dfnahmen Ergebnisse bringen.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"mk-pillars\">\r\n        <div class=\"mk-pillar\">\r\n          <div>\r\n            <div class=\"mk-pillar-head\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-target\"><\/use><\/svg><\/span>\r\n              <h3>Zielgruppen segmentieren, bevor du sendest<\/h3>\r\n            <\/div>\r\n            <p class=\"mk-pillar-lede\">Erstelle Zielgruppen nach Abonnement, Aktivit\u00e4t, Anwesenheit oder Dauer der Mitgliedschaft. Nutze dieselben Segmente f\u00fcr einzelne Nachrichten, automatisierte Workflows und sp\u00e4tere Auswertungen.<\/p>\r\n          <\/div>\r\n          <ul class=\"mk-pillar-points\">\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Mehrere Segmentierungskriterien flexibel kombinieren<\/li>\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Dieselben Zielgruppen f\u00fcr einzelne E-Mails und automatisierte Workflows nutzen<\/li>\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Dieselbe Basis, die deine KPIs und Berichte speist<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n\r\n        <div class=\"mk-pillar\">\r\n          <div>\r\n            <div class=\"mk-pillar-head\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-chat\"><\/use><\/svg><\/span>\r\n              <h3>Alle Kommunikationskan\u00e4le in einem Panel<\/h3>\r\n            <\/div>\r\n            <p class=\"mk-pillar-lede\">Push-Nachrichten, News, Chat, E-Mail und SMS versendest du dort, wo du bereits Buchungen und Abonnements verwaltest. W\u00e4hle Zielgruppe und Kanal, ohne dieselbe Nachricht in mehreren Tools neu anzulegen.<\/p>\r\n          <\/div>\r\n          <ul class=\"mk-pillar-points\">\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Ein Versand \u00fcber einen oder mehrere ausgew\u00e4hlte Kan\u00e4le<\/li>\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Vorlagen f\u00fcr wiederkehrende Mitteilungen<\/li>\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Verlauf von \u00d6ffnungen und Klicks pro Versand<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n\r\n        <div class=\"mk-pillar\">\r\n          <div>\r\n            <div class=\"mk-pillar-head\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-link\"><\/use><\/svg><\/span>\r\n              <h3>Ein Link f\u00fcr Anmeldung, Verkauf und Messung<\/h3>\r\n            <\/div>\r\n            <p class=\"mk-pillar-lede\">Platziere den Link zur Express-Anmeldung in Anzeigen, Social-Media-Posts oder auf deiner Website. Interessenten k\u00f6nnen sich dar\u00fcber anmelden oder ein Abonnement, eine Karte beziehungsweise einen Einzeltermin erwerben. Mit Google Analytics erh\u00e4ltst du zus\u00e4tzlichen Kontext zur Herkunft der Anmeldungen.<\/p>\r\n          <\/div>\r\n          <ul class=\"mk-pillar-points\">\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Ein Link f\u00fcr Anmeldung, Abonnement, Karte oder Einzeltermin<\/li>\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Anmeldung und Verkauf direkt \u00fcber den verlinkten Prozess<\/li>\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Social-Media-Ver\u00f6ffentlichung direkt im selben Panel integriert<\/li>\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Google Analytics anschlie\u00dfbar, ohne das Panel zu verlassen<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n\r\n        <div class=\"mk-pillar\">\r\n          <div>\r\n            <div class=\"mk-pillar-head\">\r\n              <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-people\"><\/use><\/svg><\/span>\r\n              <h3>Interessenten bleiben im Vertriebsprozess<\/h3>\r\n            <\/div>\r\n            <p class=\"mk-pillar-lede\">Nicht jeder Interessent meldet sich sofort an. Eingehende Anfragen lassen sich in Leads und CRM weiterverfolgen und deinem Team zuweisen, damit Zust\u00e4ndigkeiten und n\u00e4chste Schritte klar bleiben.<\/p>\r\n          <\/div>\r\n          <ul class=\"mk-pillar-points\">\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Anfragen aus dem Marketing in Leads und CRM weiterverfolgen<\/li>\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Aufgaben, die du deinem Team zuweisen kannst, damit niemand unbeantwortet bleibt<\/li>\r\n            <li><span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-check\"><\/use><\/svg><\/span>Keine separate Tabelle und kein privates WhatsApp zur \u00dcbersicht<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ================= FLOW ================= -->\r\n  <section class=\"mk-flow\">\r\n    <div class=\"mk-wrap\">\r\n      <div class=\"mk-sec-head\">\r\n        <span class=\"mk-pill mk-pill-lav\">Auf einen Blick<\/span>\r\n        <h2>So l\u00e4uft eine Kampagne ab, von Anfang bis Ende<\/h2>\r\n      <\/div>\r\n\r\n      <div class=\"mk-flow-grid\">\r\n        <div class=\"mk-flow-step\">\r\n          <div class=\"mk-flow-num\">1<\/div>\r\n          <h3>Du segmentierst, wen du ansprichst<\/h3>\r\n          <p>Nach Profil, Aktivit\u00e4t, Abonnement oder Verhalten: Du entscheidest genau, wer die Nachricht bekommt, mit Zielgruppen.<\/p>\r\n        <\/div>\r\n        <div class=\"mk-flow-step\">\r\n          <div class=\"mk-flow-num\">2<\/div>\r\n          <h3>Du w\u00e4hlst den Kanal<\/h3>\r\n          <p>Push, E-Mail, SMS, Chat oder mehrere gleichzeitig, je nachdem, was du gerade kommunizierst.<\/p>\r\n        <\/div>\r\n        <div class=\"mk-flow-step\">\r\n          <div class=\"mk-flow-num\">3<\/div>\r\n          <h3>Du sendest einmalig oder automatisiert<\/h3>\r\n          <p>Versende die Nachricht direkt oder nutze einen Workflow, der sie nach deinen Regeln automatisch ausl\u00f6st.<\/p>\r\n        <\/div>\r\n        <div class=\"mk-flow-step\">\r\n          <div class=\"mk-flow-num\">4<\/div>\r\n          <h3>Du misst das Ergebnis<\/h3>\r\n          <p>Pr\u00fcfe \u00d6ffnungen, Klicks und Ergebnisse aus der Express-Anmeldung. Mit verbundenem Analytics erh\u00e4ltst du zus\u00e4tzlichen Kontext.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ================= SIBLING MODULES ================= -->\r\n  <section class=\"mk-siblings\">\r\n    <div class=\"mk-wrap\">\r\n      <div class=\"mk-sec-head\">\r\n        <span class=\"mk-pill mk-pill-cream\">Bring dein Gesch\u00e4ft voran<\/span>\r\n        <h2>Marketing erg\u00e4nzt deine Prozesse f\u00fcr Wachstum und Kundenbindung<\/h2>\r\n        <p>Verbinde deine Kommunikation mit Leads, Express-Anmeldung, Workflows und Verkauf, ohne zwischen verschiedenen Systemen zu wechseln.<\/p>\r\n      <\/div>\r\n\r\n      <div class=\"mk-sib-grid\">\r\n        <a class=\"mk-sib-card\" href=\"\/de\/leads\/\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-people\"><\/use><\/svg><\/span>\r\n          <span><span class=\"mk-t\">Leads und CRM<\/span><br><span class=\"mk-s\">Verfolge und konvertiere jeden eingehenden Lead<\/span><\/span>\r\n          <span class=\"mk-go\"><svg class=\"mk-icon\"><use href=\"#mk-ic-arrow-forward\"><\/use><\/svg><\/span>\r\n        <\/a>\r\n        <a class=\"mk-sib-card\" href=\"\/de\/express-anmeldung\/\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-link\"><\/use><\/svg><\/span>\r\n          <span><span class=\"mk-t\">Express-Anmeldung<\/span><br><span class=\"mk-s\">Ein Anmeldelink, den du platzierst, wo du willst<\/span><\/span>\r\n          <span class=\"mk-go\"><svg class=\"mk-icon\"><use href=\"#mk-ic-arrow-forward\"><\/use><\/svg><\/span>\r\n        <\/a>\r\n        <a class=\"mk-sib-card\" href=\"\/de\/workflows\/\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-repeat\"><\/use><\/svg><\/span>\r\n          <span><span class=\"mk-t\">Workflows und Zielgruppen<\/span><br><span class=\"mk-s\">Erweiterte Segmentierung und automatisierte Vers\u00e4nde<\/span><\/span>\r\n          <span class=\"mk-go\"><svg class=\"mk-icon\"><use href=\"#mk-ic-arrow-forward\"><\/use><\/svg><\/span>\r\n        <\/a>\r\n        <a class=\"mk-sib-card\" href=\"\/de\/pos\/\">\r\n          <span class=\"mk-ic\"><svg class=\"mk-icon\"><use href=\"#mk-ic-shop\"><\/use><\/svg><\/span>\r\n          <span><span class=\"mk-t\">POS<\/span><br><span class=\"mk-s\">Verk\u00e4ufe und Zahlungen im selben System<\/span><\/span>\r\n          <span class=\"mk-go\"><svg class=\"mk-icon\"><use href=\"#mk-ic-arrow-forward\"><\/use><\/svg><\/span>\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n  <!-- ================= FINAL CTA ================= -->\r\n  <section class=\"mk-cta-final\">\r\n    <div class=\"mk-wrap\">\r\n      <h2>Bereit, dein Studiomarketing zentral zu steuern?<\/h2>\r\n      <p>Sieh, wie Kampagnen, Express-Anmeldung und Kommunikationskan\u00e4le in Resawod zusammenspielen.<\/p>\r\n      <div class=\"mk-cta-row\">\r\n        <a class=\"mk-btn mk-btn-yellow\" href=\"\/de\/demo\/\">Buche deine kostenlose Demo<\/a>\r\n        <a class=\"mk-btn mk-btn-ghost-dark\" href=\"\/de\/preise\/\">Preis berechnen<\/a>\r\n      <\/div>\r\n    <\/div>\r\n  <\/section>\r\n\r\n<\/main>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing-Software f\u00fcr Fitnessstudios: Versende E-Mails, Push-Nachrichten und SMS, plane Social Media und sprich Zielgruppen direkt aus Resawod an.<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-37772","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing-Software f\u00fcr Fitnessstudios | Resawod<\/title>\n<meta name=\"description\" content=\"Marketing-Software f\u00fcr Fitnessstudios: Versende E-Mails, Push-Nachrichten und SMS, plane Social Media und sprich Zielgruppen direkt aus Resawod an.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resawod.com\/de\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing-Software f\u00fcr Fitnessstudios | Resawod\" \/>\n<meta property=\"og:description\" content=\"Marketing-Software f\u00fcr Fitnessstudios: Versende E-Mails, Push-Nachrichten und SMS, plane Social Media und sprich Zielgruppen direkt aus Resawod an.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resawod.com\/de\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Resawod\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T09:27:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resawod.com\/de\/marketing\/\",\"url\":\"https:\/\/resawod.com\/de\/marketing\/\",\"name\":\"Marketing-Software f\u00fcr Fitnessstudios | Resawod\",\"isPartOf\":{\"@id\":\"https:\/\/resawod.com\/de\/#website\"},\"datePublished\":\"2026-07-22T10:01:33+00:00\",\"dateModified\":\"2026-09-07T09:27:34+00:00\",\"description\":\"Marketing-Software f\u00fcr Fitnessstudios: Versende E-Mails, Push-Nachrichten und SMS, plane Social Media und sprich Zielgruppen direkt aus Resawod an.\",\"breadcrumb\":{\"@id\":\"https:\/\/resawod.com\/de\/marketing\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/resawod.com\/de\/marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/resawod.com\/de\/marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/resawod.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing f\u00fcr Fitnessstudios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/resawod.com\/de\/#website\",\"url\":\"https:\/\/resawod.com\/de\/\",\"name\":\"Resawod\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/resawod.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/resawod.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/resawod.com\/de\/#organization\",\"name\":\"Resawod\",\"url\":\"https:\/\/resawod.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/resawod.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/resawod.com\/wp-content\/uploads\/sites\/7\/2025\/06\/resawod_Sitelogo.svg\",\"contentUrl\":\"https:\/\/resawod.com\/wp-content\/uploads\/sites\/7\/2025\/06\/resawod_Sitelogo.svg\",\"width\":350,\"height\":65,\"caption\":\"Resawod\"},\"image\":{\"@id\":\"https:\/\/resawod.com\/de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing-Software f\u00fcr Fitnessstudios | Resawod","description":"Marketing-Software f\u00fcr Fitnessstudios: Versende E-Mails, Push-Nachrichten und SMS, plane Social Media und sprich Zielgruppen direkt aus Resawod an.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resawod.com\/de\/marketing\/","og_locale":"de_DE","og_type":"article","og_title":"Marketing-Software f\u00fcr Fitnessstudios | Resawod","og_description":"Marketing-Software f\u00fcr Fitnessstudios: Versende E-Mails, Push-Nachrichten und SMS, plane Social Media und sprich Zielgruppen direkt aus Resawod an.","og_url":"https:\/\/resawod.com\/de\/marketing\/","og_site_name":"Resawod","article_modified_time":"2026-09-07T09:27:34+00:00","twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"4\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/resawod.com\/de\/marketing\/","url":"https:\/\/resawod.com\/de\/marketing\/","name":"Marketing-Software f\u00fcr Fitnessstudios | Resawod","isPartOf":{"@id":"https:\/\/resawod.com\/de\/#website"},"datePublished":"2026-07-22T10:01:33+00:00","dateModified":"2026-09-07T09:27:34+00:00","description":"Marketing-Software f\u00fcr Fitnessstudios: Versende E-Mails, Push-Nachrichten und SMS, plane Social Media und sprich Zielgruppen direkt aus Resawod an.","breadcrumb":{"@id":"https:\/\/resawod.com\/de\/marketing\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resawod.com\/de\/marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/resawod.com\/de\/marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/resawod.com\/de\/"},{"@type":"ListItem","position":2,"name":"Marketing f\u00fcr Fitnessstudios"}]},{"@type":"WebSite","@id":"https:\/\/resawod.com\/de\/#website","url":"https:\/\/resawod.com\/de\/","name":"Resawod","description":"","publisher":{"@id":"https:\/\/resawod.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resawod.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/resawod.com\/de\/#organization","name":"Resawod","url":"https:\/\/resawod.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/resawod.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/resawod.com\/wp-content\/uploads\/sites\/7\/2025\/06\/resawod_Sitelogo.svg","contentUrl":"https:\/\/resawod.com\/wp-content\/uploads\/sites\/7\/2025\/06\/resawod_Sitelogo.svg","width":350,"height":65,"caption":"Resawod"},"image":{"@id":"https:\/\/resawod.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/resawod.com\/de\/wp-json\/wp\/v2\/pages\/37772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resawod.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/resawod.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/resawod.com\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/resawod.com\/de\/wp-json\/wp\/v2\/comments?post=37772"}],"version-history":[{"count":8,"href":"https:\/\/resawod.com\/de\/wp-json\/wp\/v2\/pages\/37772\/revisions"}],"predecessor-version":[{"id":38386,"href":"https:\/\/resawod.com\/de\/wp-json\/wp\/v2\/pages\/37772\/revisions\/38386"}],"wp:attachment":[{"href":"https:\/\/resawod.com\/de\/wp-json\/wp\/v2\/media?parent=37772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}