7 marketing strategies to boost your gym

Do you want your gym to stand out and attract new users? In this article we give you 7 marketing strategies that will help you to boost your gym. Let’s get started!

7 marketing estrategias to boost your gym

1. Social media advertising

Social media is like a loudspeaker for your gym. With advertising on platforms like Facebook, Instagram or TikTok, you can reach a wide audience and target them according to your interests. You can promote a new class you have launched or simply brand yourself and work your community.

How to do it?

• Define your audience: Use the targeting tools to target your ads to people interested in fitness and health. You can adjust according to age, location and interests.
• Create engaging ads: Use vibrant images or dynamic videos that show the energy of your classes or facilities. Don’t forget a clear call to action, such as ‘Join now and get your first month at a discount!’
• Test and analyse: A/B test different ads to see which ones perform better. Adjust your campaigns based on the results.

Example: Imagine a campaign on Instagram showing your coaches in action, with a fun video and a message inviting new users to try a free class.

Here is an article in which you will learn 9 key strategies to dominate gym advertising on social media and attract new users.

2. Free classes for new users

There is nothing better than letting potential users get to know your gym for themselves. Offering free classes is a way to show them what your gym has to offer.

How to do it?

• Organise classes: Plan taster sessions at times that are interesting and make sure to offer a variety to capture different interests.
• Promote: Advertise these classes on your website, social media and through newsletters. Make sure registration is easy and straightforward.
• Make it easy: the experience for these new users should be welcoming and professional – make them feel at home!

Example: Organise an open day with free yoga, HIIT and pilates classes. Promote it on your social media and via a newsletter to your contact list, and make sure they feel welcome and eager to try the classes.

3. Special offers for new activities

When you launch a new activity, it is the perfect time to launch an offer. Special offers can attract new users interested in trying your new activities. It’s a great way to generate excitement and capture attention.

How to do it?

• Design irresistible offers: Offer discounts on the first class or fee if they sign up during the promotion.
• Advertise: Use social media, your website and newsletter to publicise this new activity.
• Take care of the details: Organise a special event for the launch of the new activity, such as a demonstration or a free session.

Example: If you launch a new spinning class, offer one month’s free access to that class for new users. Promote it with an opening event and show how the class can transform their exercise routine.

Promotions are essential to attract new customers and retain existing ones. In this article, you will discover the 5 best promotions for a box.

4. Content marketing

Content marketing is your ally in building an authentic connection with your audience. Publishing valuable and relevant content not only educates your users, but also positions your gym as a benchmark.

How to do it?

• Generate useful content: Share blog articles, videos and guides on fitness, nutrition and wellness topics.
• Diversify formats: Don’t use just one type of content. Alternate between infographics, guides, training routines and tips, for example.
• Optimise for SEO: Make sure your content is optimised for search engines to drive organic traffic to your website.

Example: Post a series of videos on YouTube (or whatever platform works best for you) with exercise routines for different goals. Share these videos on your social media channels and offer a downloadable guide to accompany each routine.

5. User testimonials

Nothing sells better than a recommendation from someone who has already tried what you offer. Testimonials from satisfied users are a great way to show the effectiveness of your gym and build credibility.

How to do it?

• Get feedback: Ask your users to share their experiences and achievements. You can do video or written interviews.
• Highlight the stories: Post these testimonials on your website and social media. Visual testimonials are often more impactful.
• Promote: Include testimonials in your advertising campaigns to give them a more personal touch.

Example: Create a section on your website called ‘Success Stories’ where you post videos and writings from members who have achieved their goals. Share these testimonials on your social media with prominent quotes to capture the attention of new customers.

UGC content transforms your gym, inspires and builds a strong brand. Want to know more? Check out this article: Increase engagement with your gym users with UGC content.

6. Point of sale

Your point of sale, whether online or in the physical gym, needs to be irresistible. Good design and a smooth user experience can make a big difference to sales.

How to do it?

• Optimise your website: Make sure your site is easy to navigate and mobile-optimised. Make it easy to register and purchase products or services.
• Take care of the facilities: Keep the gym clean and well organised. A welcoming and efficient environment will make new members feel welcome.
• Publicise and promote: Include eye-catching buttons and clear messages to guide visitors to sign-up or purchase.

Example: Redesign your website with an attractive homepage that showcases your offers and promotions. Include an easy-to-use registration form and provide a user experience that makes visitors want to stay and join.

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7. Flexible fees

Flexible membership fees are the key to attracting different types of customers. Offering plans that fit a variety of needs and budgets makes it easier to make the decision to join and keep members happy in the long run.

How to do it?

• Offers different options: It provides monthly, quarterly and annual membership plans, as well as pay-per-class options.
• Promote flexibility: Highlight in your marketing campaigns how your options suit different lifestyles and budgets.
• Makes switching easy: Allows members to easily switch plans and offers online payment options for added convenience.

Example: Offer a monthly membership with no long-term commitment and promote it as an ideal option for those looking for flexibility. Also, provide day passes for those who only want to attend occasionally – this will appeal to those looking for more adaptable options!

What to do in the off hours? Find out how to improve your cf box scheduling with 7 strategies – optimise your scheduling!

With these strategies, you’ll be on your way to taking your gym to the next level – get going and start watching your business grow and prosper!