{"id":37764,"date":"2026-07-22T09:42:41","date_gmt":"2026-07-22T09:42:41","guid":{"rendered":"https:\/\/resawod.com\/marketing\/"},"modified":"2026-07-22T09:42:44","modified_gmt":"2026-07-22T09:42:44","slug":"marketing","status":"publish","type":"page","link":"https:\/\/resawod.com\/en\/marketing\/","title":{"rendered":"Marketing Software for Gyms"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nMarketing Software for Gyms and Boxes | Resawod<\/title>\r\n<meta name=\"description\" content=\"Marketing software for gyms and boxes: email, push, SMS and social media in the same dashboard you already use for bookings and memberships. Book your demo.\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:ital,wght@0,400;0,500;0,600;0,700;0,800;1,500&display=swap\">\r\n<style>\r\n :root {\r\n --yellow: #F8AF20;\r\n --navy: #21405A;\r\n --cream: #FBF1E0;\r\n --lav: #EEF0F8;\r\n --ink-soft: #56697A;\r\n --ink-mute: #8193A1;\r\n --line: #DCE0EC;\r\n --r-card: 18px;\r\n --r-lg: 24px;\r\n --r-pill: 999px;\r\n --shadow: 0 18px 40px -22px rgba(33,64,90,.28), 0 2px 6px rgba(33,64,90,.05);\r\n }\r\n *, *::before, *::after { box-sizing: border-box; }\r\n html { scroll-behavior: smooth; }\r\n body { margin: 0; background: var(--cream); color: var(--navy); font-family: 'Poppins', system-ui, sans-serif; -webkit-font-smoothing: antialiased; overflow-x: hidden; }\r\n img { max-width: 100%; }\r\n\r\n .icon { width: 20px; height: 20px; display: inline-block; vertical-align: middle; flex: none; }\r\n svg.icon { fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }\r\n\r\n .wrap { max-width: 1180px; margin: 0 auto; padding: 0 48px; }\r\n .wrap-narrow { max-width: 860px; }\r\n @media (max-width: 720px){ .wrap { padding: 0 22px; } }\r\n\r\n a { color: inherit; }\r\n :focus-visible { outline: 3px solid var(--yellow); outline-offset: 2px; }\r\n\r\n .mark { background-image: linear-gradient(transparent 58%, rgba(248,175,32,.42) 58%, rgba(248,175,32,.42) 92%, transparent 92%); padding: 0 .04em; }\r\n .hl { color: var(--yellow); }\r\n\r\n .pill { display: inline-flex; align-items: center; gap: 8px; font-size: 12.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; padding: 8px 16px; border-radius: var(--r-pill); }\r\n .pill-cream { background: #F6E2BE; color: #9A6B12; }\r\n .pill-lav { background: #DDE2F2; color: var(--navy); }\r\n\r\n .btn { display: inline-flex; align-items: center; gap: 10px; font-family: inherit; font-weight: 700 !important; font-size: 16px; text-decoration: none !important; border: none; padding: 15px 30px; border-radius: var(--r-pill); cursor: pointer; transition: transform .15s, background .15s; }\r\n .btn-yellow { background: var(--yellow); color: var(--navy) !important; box-shadow: 0 10px 22px -10px rgba(248,175,32,.8); }\r\n .btn-yellow:hover { background: #ffbf3e; transform: translateY(-1px); }\r\n .btn-ghost-navy { background: transparent; color: var(--navy) !important; border: 1.5px solid var(--line); }\r\n .btn-ghost-navy:hover { background: #fff; border-color: var(--navy); transform: translateY(-1px); }\r\n .btn-ghost-dark { background: transparent; color: #fff !important; border: 1.5px solid rgba(255,255,255,.85); }\r\n .btn-ghost-dark:hover { background: #fff; color: var(--navy) !important; transform: translateY(-1px); }\r\n .btn-sm { padding: 10px 20px; font-size: 14px; }\r\n\r\n \/* ================= HERO ================= *\/\r\n .hero { padding: 64px 0 84px; }\r\n .hero-top { display: grid; grid-template-columns: 1.05fr .95fr; gap: 60px; align-items: center; }\r\n .hero-eyebrow { display: flex; align-items: center; gap: 10px; }\r\n .hero-eyebrow .crumb { font-size: 13px; font-weight: 600; color: var(--ink-mute); }\r\n .hero h1 { font-weight: 700; font-size: 46px; line-height: 1.12; letter-spacing: -.025em; margin: 22px 0 0; color: var(--navy); text-wrap: balance; }\r\n .hero .lede { font-size: 19px; line-height: 1.6; color: var(--ink-soft); margin: 22px 0 0; max-width: 46ch; }\r\n .hero .cta-row { display: flex; align-items: center; gap: 16px; margin-top: 32px; flex-wrap: wrap; }\r\n .hero .microcopy { font-size: 13px; color: var(--ink-mute); margin-top: 14px; }\r\n\r\n @media (max-width: 980px){\r\n .hero-top { grid-template-columns: 1fr; }\r\n .hero h1 { font-size: 34px; }\r\n }\r\n\r\n \/* --- Hero: conceptual audience\u2192channels diagram (not a real UI screenshot) --- *\/\r\n .diagram-wrap { position: relative; }\r\n .diagram-card { background: #fff; border-radius: var(--r-lg); box-shadow: var(--shadow); padding: 40px 30px; text-align: center; }\r\n .diagram-source { display: inline-flex; align-items: center; gap: 10px; background: var(--lav); color: var(--navy); font-weight: 700; font-size: 14px; padding: 11px 20px; border-radius: var(--r-pill); }\r\n .diagram-source .icon { width: 18px; height: 18px; }\r\n .diagram-connector { width: 2px; height: 30px; margin: 6px auto; background: repeating-linear-gradient(180deg, var(--line) 0 6px, transparent 6px 11px); }\r\n .diagram-channels { display: flex; justify-content: center; flex-wrap: wrap; gap: 16px 14px; }\r\n .diagram-chip { display: flex; flex-direction: column; align-items: center; gap: 9px; width: 82px; }\r\n .diagram-chip .ic { width: 48px; height: 48px; border-radius: 14px; background: var(--cream); display: flex; align-items: center; justify-content: center; }\r\n .diagram-chip .ic .icon { width: 22px; height: 22px; color: var(--navy); }\r\n .diagram-chip .label { font-size: 11.5px; font-weight: 700; color: var(--navy); line-height: 1.3; }\r\n .diagram-caption { margin-top: 26px; font-size: 12.5px; color: var(--ink-mute); font-weight: 600; }\r\n\r\n .float-chip { position: absolute; background: #fff; border-radius: 14px; box-shadow: var(--shadow); padding: 12px 16px; display: flex; align-items: center; gap: 10px; }\r\n .float-chip .ic { width: 30px; height: 30px; border-radius: 9px; display: flex; align-items: center; justify-content: center; flex: none; }\r\n .float-chip .ic .icon { width: 17px; height: 17px; }\r\n .float-chip .txt .k { font-size: 12.5px; font-weight: 700; color: var(--navy); }\r\n .float-chip .txt .v { font-size: 11px; color: var(--ink-mute); }\r\n .chip-alert { left: -24px; bottom: 30px; }\r\n .chip-alert .ic { background: #E9F5EE; } .chip-alert .ic .icon { color: #2E8B57; }\r\n .chip-capacity { right: -18px; top: -20px; }\r\n .chip-capacity .ic { background: var(--lav); } .chip-capacity .ic .icon { color: var(--navy); }\r\n @media (max-width: 640px){ .float-chip { position: static; margin-top: 12px; width: fit-content; } }\r\n\r\n \/* ================= PAIN ================= *\/\r\n .pain { background: var(--lav); padding: 84px 0; }\r\n .sec-head { max-width: 640px; }\r\n .sec-head .pill { margin-bottom: 18px; }\r\n .sec-head h2 { font-weight: 700; font-size: 32px; line-height: 1.18; letter-spacing: -.02em; margin: 0; color: var(--navy); text-wrap: balance; }\r\n .sec-head p { font-size: 17px; line-height: 1.6; color: var(--ink-soft); margin: 16px 0 0; }\r\n\r\n .pain-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 44px; }\r\n .pain-card { background: #fff; border-radius: var(--r-card); padding: 26px 24px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n .pain-card .ic { width: 42px; height: 42px; border-radius: 12px; background: #FDEAEA; display: flex; align-items: center; justify-content: center; margin-bottom: 16px; }\r\n .pain-card .ic .icon { width: 22px; height: 22px; color: #C64545; }\r\n .pain-card h3 { font-size: 16.5px; font-weight: 700; margin: 0 0 8px; color: var(--navy); }\r\n .pain-card p { font-size: 14.5px; line-height: 1.55; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 980px){ .pain-grid { grid-template-columns: 1fr 1fr; } }\r\n @media (max-width: 620px){ .pain-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= PILLARS (solution, sell-first) ================= *\/\r\n .features { padding: 92px 0; background: var(--cream); }\r\n .pillars { display: flex; flex-direction: column; gap: 24px; margin-top: 48px; }\r\n .pillar { background: #fff; border-radius: var(--r-card); padding: 34px; box-shadow: var(--shadow); display: grid; grid-template-columns: 1fr 1fr; gap: 36px; align-items: center; }\r\n .pillar-head { display: flex; align-items: center; gap: 14px; margin-bottom: 14px; }\r\n .pillar-head .ic { width: 46px; height: 46px; border-radius: 13px; background: var(--navy); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .pillar-head .ic .icon { width: 23px; height: 23px; color: var(--yellow); }\r\n .pillar-head h3 { font-size: 21px; font-weight: 700; margin: 0; color: var(--navy); line-height: 1.25; }\r\n .pillar-lede { font-size: 15.5px; line-height: 1.6; color: var(--ink-soft); margin: 0; }\r\n .pillar-points { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 14px; }\r\n .pillar-points li { display: flex; align-items: center; gap: 12px; font-size: 14.5px; color: var(--navy); font-weight: 600; line-height: 1.45; }\r\n .pillar-points li .ic { width: 24px; height: 24px; border-radius: 7px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .pillar-points li .ic .icon { width: 14px; height: 14px; color: var(--navy); }\r\n @media (max-width: 860px){ .pillar { grid-template-columns: 1fr; gap: 22px; padding: 28px; } }\r\n\r\n \/* ================= CHANNELS ================= *\/\r\n .types { padding: 84px 0; background: var(--lav); }\r\n .method-group { margin-top: 48px; }\r\n .method-group-label { display: flex; align-items: center; gap: 10px; font-size: 12.5px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--ink-mute); margin: 0 0 22px; }\r\n .method-group-label .num { width: 20px; height: 20px; border-radius: 50%; background: var(--navy); color: var(--yellow); font-size: 11px; display: flex; align-items: center; justify-content: center; flex: none; }\r\n .types-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }\r\n .types-grid.two-col { grid-template-columns: repeat(2, 1fr); }\r\n .type-card { background: #fff; border-radius: var(--r-card); padding: 28px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n .type-top { display: flex; align-items: center; gap: 12px; margin-bottom: 14px; }\r\n .type-top .ic { width: 34px; height: 34px; border-radius: 10px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .type-top .ic .icon { width: 18px; height: 18px; color: var(--navy); }\r\n .type-name { font-weight: 700; font-size: 15.5px; color: var(--navy); }\r\n .type-desc { font-size: 13.5px; line-height: 1.55; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 980px){ .types-grid, .types-grid.two-col { grid-template-columns: 1fr 1fr; } }\r\n @media (max-width: 620px){ .types-grid, .types-grid.two-col { grid-template-columns: 1fr; } }\r\n\r\n .limit-panel { margin-top: 56px; background: #fff; border-radius: var(--r-card); padding: 34px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n .limit-panel-head { display: flex; align-items: center; gap: 16px; margin-bottom: 20px; }\r\n .limit-panel-head .ic { width: 46px; height: 46px; border-radius: 13px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .limit-panel-head .ic .icon { width: 23px; height: 23px; color: var(--navy); }\r\n .limit-panel-head .t { font-weight: 700; font-size: 20px; color: var(--navy); }\r\n .limit-panel-head .s { font-size: 13px; color: var(--ink-mute); margin-top: 3px; }\r\n .limit-rows { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }\r\n .limit-row { display: flex; align-items: center; gap: 10px; padding: 12px 14px; border-radius: 12px; background: var(--lav); font-size: 13.5px; font-weight: 700; color: var(--navy); }\r\n .limit-row .badge { margin-left: auto; font-size: 11px; font-weight: 700; background: #fff; color: #9A6B12; padding: 4px 10px; border-radius: var(--r-pill); white-space: nowrap; }\r\n .limit-panel-cta { display: inline-flex; align-items: center; gap: 8px; margin-top: 22px; font-weight: 700; font-size: 14px; color: var(--navy); text-decoration: none !important; }\r\n .limit-panel-cta .icon { width: 16px; height: 16px; }\r\n @media (max-width: 980px){ .limit-rows { grid-template-columns: 1fr 1fr; } }\r\n @media (max-width: 560px){ .limit-rows { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= FLOW ================= *\/\r\n .flow { background: var(--lav); padding: 84px 0; }\r\n .flow-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 48px; position: relative; }\r\n .flow-step { position: relative; padding: 0 20px; text-align: left; }\r\n .flow-step:not(:last-child)::after { content: \"\"; position: absolute; top: 21px; right: -10px; width: calc(100% - 22px); height: 2px; background: repeating-linear-gradient(90deg, var(--line) 0 8px, transparent 8px 14px); }\r\n .flow-num { width: 42px; height: 42px; border-radius: 50%; background: var(--navy); color: var(--yellow); font-weight: 700; font-size: 16px; display: flex; align-items: center; justify-content: center; margin-bottom: 18px; position: relative; z-index: 1; }\r\n .flow-step h3 { font-size: 15.5px; font-weight: 700; margin: 0 0 6px; color: var(--navy); }\r\n .flow-step p { font-size: 13.5px; line-height: 1.5; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 900px){ .flow-grid { grid-template-columns: 1fr 1fr; gap: 32px 20px; } .flow-step:not(:last-child)::after { display: none; } }\r\n @media (max-width: 560px){ .flow-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= SIBLING MODULES ================= *\/\r\n .siblings { padding: 84px 0; background: var(--cream); }\r\n .sib-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; margin-top: 40px; }\r\n .sib-card { display: flex; align-items: center; gap: 16px; background: #fff; border: 1px solid var(--line); border-radius: var(--r-card); padding: 22px; text-decoration: none; transition: transform .15s, box-shadow .15s; }\r\n .sib-card:hover { transform: translateY(-2px); box-shadow: var(--shadow); }\r\n .sib-card .ic { width: 44px; height: 44px; border-radius: 12px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .sib-card .ic .icon { width: 22px; height: 22px; color: var(--navy); }\r\n .sib-card .t { font-weight: 700; font-size: 15px; color: var(--navy); }\r\n .sib-card .s { font-size: 12.5px; color: var(--ink-mute); margin-top: 2px; }\r\n .sib-card .go { margin-left: auto; color: var(--ink-mute); }\r\n @media (max-width: 800px){ .sib-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= FINAL CTA ================= *\/\r\n .cta-final { background: var(--navy); color: #fff; padding: 90px 0; text-align: center; }\r\n .cta-final h2 { font-weight: 700; font-size: 34px; line-height: 1.2; letter-spacing: -.02em; margin: 0 auto; max-width: 640px; color: #fff; text-wrap: balance; }\r\n .cta-final p { font-size: 17px; color: rgba(255,255,255,.78); margin: 16px auto 0; max-width: 520px; }\r\n .cta-final .cta-row { display: flex; align-items: center; justify-content: center; gap: 16px; margin-top: 32px; flex-wrap: wrap; }\r\n<\/style>\r\n\r\n<svg width=\"0\" height=\"0\" style=\"position:absolute\" aria-hidden=\"true\">\r\n <defs>\r\n <symbol id=\"ic-mail\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5.5\" width=\"18\" height=\"13\" rx=\"2\"\/><path d=\"M3.5 6.5 12 13 20.5 6.5\"\/><\/symbol>\r\n <symbol id=\"ic-bell\" viewBox=\"0 0 24 24\"><path d=\"M6 16v-4.5a6 6 0 0 1 12 0V16l1.8 2.2H4.2Z\"\/><path d=\"M10.3 20a1.9 1.9 0 0 0 3.4 0\"\/><\/symbol>\r\n <symbol id=\"ic-news\" viewBox=\"0 0 24 24\"><path d=\"M4.5 4.5h12a2 2 0 0 1 2 2V18a1.5 1.5 0 0 1-1.5 1.5H6.5A2 2 0 0 1 4.5 17.5V4.5Z\"\/><path d=\"M18.5 8V17.5a1.5 1.5 0 0 0 1.5 1.5\"\/><path d=\"M7.5 8h6M7.5 11h6M7.5 14h4\"\/><\/symbol>\r\n <symbol id=\"ic-chat\" viewBox=\"0 0 24 24\"><path d=\"M4 5.5h16c.66 0 1.2.54 1.2 1.2v9.4c0 .66-.54 1.2-1.2 1.2H9.3L5 21v-3.7H4c-.66 0-1.2-.54-1.2-1.2V6.7c0-.66.54-1.2 1.2-1.2Z\"\/><circle cx=\"8\" cy=\"11.3\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"12\" cy=\"11.3\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"16\" cy=\"11.3\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <symbol id=\"ic-sms\" viewBox=\"0 0 24 24\"><rect x=\"7\" y=\"2.5\" width=\"10\" height=\"19\" rx=\"2.2\"\/><path d=\"M9.5 8h5M9.5 11.3h3\"\/><circle cx=\"12\" cy=\"18\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <symbol id=\"ic-share\" viewBox=\"0 0 24 24\"><circle cx=\"6\" cy=\"12\" r=\"2.4\"\/><circle cx=\"17.2\" cy=\"6\" r=\"2.4\"\/><circle cx=\"17.2\" cy=\"18\" r=\"2.4\"\/><path d=\"M8.1 10.7 15 7M8.1 13.3 15 17\"\/><\/symbol>\r\n <symbol id=\"ic-chart\" viewBox=\"0 0 24 24\"><path d=\"M3 20h18\"\/><rect x=\"5\" y=\"12\" width=\"3.2\" height=\"8\"\/><rect x=\"10.4\" y=\"7\" width=\"3.2\" height=\"13\"\/><rect x=\"15.8\" y=\"15\" width=\"3.2\" height=\"5\"\/><\/symbol>\r\n <symbol id=\"ic-link\" viewBox=\"0 0 24 24\"><path d=\"M9 15 15 9\"\/><path d=\"M11 7.3l1.6-1.6a3.3 3.3 0 0 1 4.7 4.7L15.7 12\"\/><path d=\"M13 16.7l-1.6 1.6a3.3 3.3 0 0 1-4.7-4.7L8.3 12\"\/><\/symbol>\r\n <symbol id=\"ic-target\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8\"\/><circle cx=\"12\" cy=\"12\" r=\"4.3\"\/><circle cx=\"12\" cy=\"12\" r=\"1\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <symbol id=\"ic-repeat\" viewBox=\"0 0 24 24\"><path d=\"M6 7h9.5a3 3 0 0 1 3 3v1.5\"\/><path d=\"M13 4l3.5 3-3.5 3\"\/><path d=\"M18 17H8.5a3 3 0 0 1-3-3v-1.5\"\/><path d=\"M11 20l-3.5-3 3.5-3\"\/><\/symbol>\r\n <symbol id=\"ic-people\" viewBox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8.3\" r=\"2.5\"\/><path d=\"M4.2 19c0-2.8 2.1-4.6 4.8-4.6s4.8 1.8 4.8 4.6\"\/><circle cx=\"16.6\" cy=\"8.8\" r=\"2\"\/><path d=\"M14.9 14.5c2.1.3 3.6 1.9 3.6 4.3\"\/><\/symbol>\r\n <symbol id=\"ic-shop\" viewBox=\"0 0 24 24\"><path d=\"M4 8.5 5.5 4h13L20 8.5\"\/><path d=\"M4 8.5h16v10.5a1 1 0 0 1-1 1H5a1 1 0 0 1-1-1V8.5Z\"\/><path d=\"M9.5 12v1.8a2.5 2.5 0 0 0 5 0V12\"\/><\/symbol>\r\n <symbol id=\"ic-alert\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M12 7.5v5.5\"\/><circle cx=\"12\" cy=\"16.3\" r=\"1\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <symbol id=\"ic-clock\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M12 7.5V12l3.2 2\"\/><\/symbol>\r\n <symbol id=\"ic-layers\" viewBox=\"0 0 24 24\"><path d=\"M12 3.5 21 8.5 12 13.5 3 8.5Z\"\/><path d=\"M3 12.5 12 17.5 21 12.5\"\/><path d=\"M3 16.5 12 21.5 21 16.5\"\/><\/symbol>\r\n <symbol id=\"ic-eye\" viewBox=\"0 0 24 24\"><path d=\"M2.5 12S6 5.8 12 5.8 21.5 12 21.5 12 18 18.2 12 18.2 2.5 12 2.5 12Z\"\/><circle cx=\"12\" cy=\"12\" r=\"2.6\"\/><\/symbol>\r\n <symbol id=\"ic-check\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M8.2 12.4 10.7 15 15.9 9.3\"\/><\/symbol>\r\n <symbol id=\"ic-arrow-forward\" viewBox=\"0 0 24 24\"><path d=\"M4 12h15.5\"\/><path d=\"M14 6.5 19.5 12 14 17.5\"\/><\/symbol>\r\n <\/defs>\r\n<\/svg>\r\n\r\n<body>\r\n\r\n<main id=\"marketing\">\r\n\r\n <!-- ================= HERO ================= -->\r\n <section class=\"hero\">\r\n <div class=\"wrap hero-top\">\r\n <div>\r\n <div class=\"hero-eyebrow\">\r\n <span class=\"pill pill-cream\">Grow your business<\/span>\r\n <span class=\"crumb\">\/ Marketing<\/span>\r\n <\/div>\r\n <h1>All your gym's marketing, <span class=\"mark\">without leaving Resawod<\/span><\/h1>\r\n <p class=\"lede\">Communication, marketing and social media in the same dashboard where you already manage bookings and memberships. No more five different tools \u2014 everything connected in Resawod.<\/p>\r\n <div class=\"cta-row\">\r\n <a class=\"btn btn-yellow\" href=\"https:\/\/resawod.com\/en\/demo\/\">Book your free demo<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"diagram-wrap\">\r\n <div class=\"diagram-card\">\r\n <span class=\"diagram-source\"><svg class=\"icon\"><use href=\"#ic-target\"><\/use><\/svg>Audience: active, last 30 days<\/span>\r\n <div class=\"diagram-connector\"><\/div>\r\n <div class=\"diagram-channels\">\r\n <div class=\"diagram-chip\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-mail\"><\/use><\/svg><\/span>\r\n <span class=\"label\">Email<\/span>\r\n <\/div>\r\n <div class=\"diagram-chip\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-bell\"><\/use><\/svg><\/span>\r\n <span class=\"label\">Push<\/span>\r\n <\/div>\r\n <div class=\"diagram-chip\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-sms\"><\/use><\/svg><\/span>\r\n <span class=\"label\">SMS<\/span>\r\n <\/div>\r\n <div class=\"diagram-chip\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chat\"><\/use><\/svg><\/span>\r\n <span class=\"label\">Chat<\/span>\r\n <\/div>\r\n <div class=\"diagram-chip\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-share\"><\/use><\/svg><\/span>\r\n <span class=\"label\">Social<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"diagram-caption\">One audience, as many channels as you need<\/div>\r\n <\/div>\r\n\r\n <div class=\"float-chip chip-alert\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-link\"><\/use><\/svg><\/span>\r\n <span class=\"txt\"><span class=\"k\">Express Sign-up<\/span><br><span class=\"v\">A lead comes in on its own<\/span><\/span>\r\n <\/div>\r\n <div class=\"float-chip chip-capacity\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-repeat\"><\/use><\/svg><\/span>\r\n <span class=\"txt\"><span class=\"k\">Workflows<\/span><br><span class=\"v\">Fires automatically<\/span><\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= PAIN ================= -->\r\n <section class=\"pain\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-lav\">The reality<\/span>\r\n <h2>Doing marketing with five separate tools isn't marketing, it's firefighting<\/h2>\r\n <p>A personal WhatsApp for notices, a spreadsheet for leads, an Instagram account nobody plans ahead: nothing talks to anything else, and every message has to be written out again for each channel. Here's what usually goes wrong.<\/p>\r\n <\/div>\r\n\r\n <div class=\"pain-grid\">\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-layers\"><\/use><\/svg><\/span>\r\n <h3>Every channel lives in its own app<\/h3>\r\n <p>The notice goes out one way, the promo another, the reminder a third: nothing is connected, so nothing gets measured or repeated easily.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-clock\"><\/use><\/svg><\/span>\r\n <h3>The lead goes cold while someone has a free slot<\/h3>\r\n <p>Without a way to capture it and alert you instantly, a prospect who doesn't get a reply within minutes tries the gym down the road.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-eye\"><\/use><\/svg><\/span>\r\n <h3>You don't know what's actually bringing in sign-ups<\/h3>\r\n <p>Without linking every sign-up back to its source, every euro spent on ads or social is a blind bet, not a data-driven decision.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-alert\"><\/use><\/svg><\/span>\r\n <h3>The same notice, written out by hand again<\/h3>\r\n <p>A schedule change, a promotion, a class reminder: without segmentation or automation, someone has to write it and send it every single time.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= CHANNELS ================= -->\r\n <section class=\"types\" id=\"funcionalidad\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">The solution<\/span>\r\n <h2>Every channel, used for what it does best<\/h2>\r\n <p>Not every notice deserves the same channel. A last-minute change calls for a push notification, a promotion calls for email, an urgency calls for SMS. Resawod lets you choose without building anything on the side.<\/p>\r\n <\/div>\r\n\r\n <div class=\"method-group\">\r\n <div class=\"method-group-label\"><span class=\"num\">1<\/span>Talk to your community<\/div>\r\n <div class=\"types-grid\">\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-bell\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">In-app push<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">A quick, direct alert to anyone with your box's app open on their phone.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-news\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">In-app news<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Announcements saved in the app for anyone who missed them at the time.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chat\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">One-to-one chat<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">A direct back-and-forth conversation with the athlete, without leaving Resawod.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chat\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Class chat<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Message everyone booked into a class: to flag a cancellation or ask them to bring some kit.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-mail\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Email<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">For newsletters, promotions and longer-form communications.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-sms\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">SMS<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">For anything urgent: it lands even if the app's closed and the inbox is unchecked.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"method-group\">\r\n <div class=\"method-group-label\"><span class=\"num\">2<\/span>Publish and measure<\/div>\r\n <div class=\"types-grid two-col\">\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-share\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Social media<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Publish and schedule your social content without leaving the dashboard.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chart\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Google Analytics<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Connect your account to add context on where your sign-ups come from.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"limit-panel\">\r\n <div class=\"limit-panel-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-repeat\"><\/use><\/svg><\/span>\r\n <div>\r\n <div class=\"t\">Workflows and Audiences<\/div>\r\n <div class=\"s\">What you send by hand here, fires on its own there<\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"limit-rows\">\r\n <div class=\"limit-row\">Welcome message for a new member<span class=\"badge\">Automatic<\/span><\/div>\r\n <div class=\"limit-row\">Alert when a membership is about to expire<span class=\"badge\">Automatic<\/span><\/div>\r\n <div class=\"limit-row\">Reminder before every class<span class=\"badge\">Automatic<\/span><\/div>\r\n <\/div>\r\n <a class=\"limit-panel-cta\" href=\"#\">See Workflows and Audiences<svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= PILLARS (sell-first) ================= -->\r\n <section class=\"features\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">Why it matters<\/span>\r\n <h2>Why a training centre needs this<\/h2>\r\n <p>It's not about sending more messages. It's about speaking through the channel your community actually uses, having your sign-up link ready wherever you need it, and knowing what's working without having to guess.<\/p>\r\n <\/div>\r\n\r\n <div class=\"pillars\">\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-target\"><\/use><\/svg><\/span>\r\n <h3>Audiences: the segmentation that makes everything else possible<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Before you send anything, you decide who to. Audiences lets you build segments as fine-grained as you need \u2014 by membership, activity, attendance, tenure, whatever matters \u2014 and use them for a one-off send or as the trigger for an entire Workflow. It's the piece that connects Marketing with KPIs and reports: the same audience you use to communicate is the one you later measure.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Complex segmentation, combining as many criteria as you need<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Works for a one-off email just as well as for automating with Workflows<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>The same base that feeds your KPIs and reports<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chat\"><\/use><\/svg><\/span>\r\n <h3>All your channels, one single dashboard<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Push, notices, chat, email and SMS all go out from the same place where you already manage bookings and memberships. You choose the audience and the message goes out through the right channel, without opening five different tools to say the same thing over and over.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>One single send, through whichever channel (or channels) you choose<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Ready-made templates for the notices you send every week<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Open and click history for every send<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-link\"><\/use><\/svg><\/span>\r\n <h3>A sign-up link you put wherever you want<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Express Sign-up gives you a sign-up link for an ad, a social post or any corner of your website: every click comes straight in as a lead, with no loose forms and no copying data across by hand. Resawod doesn't create the ad or the campaign for you, but it does centralise what you're already doing: the link, the social post and the lead that comes in, all in the same dashboard.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>One sign-up link, valid wherever you place it<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Every lead comes straight in, ready for your Leads and CRM<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Social media publishing built into the same dashboard<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chart\"><\/use><\/svg><\/span>\r\n <h3>Measure with real data, not guesswork<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Every sign-up that comes in through your Express Sign-up link is flagged as such, and you can connect Google Analytics to add further context. You stop spreading effort blindly and start relying on data instead of gut feeling.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Every Express Sign-up, flagged as such<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Google Analytics connects in, without leaving the dashboard<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Data right where you decide your next campaign, not on a separate spreadsheet<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= FLOW ================= -->\r\n <section class=\"flow\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-lav\">At a glance<\/span>\r\n <h2>How a campaign works, from start to finish<\/h2>\r\n <\/div>\r\n\r\n <div class=\"flow-grid\">\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">1<\/div>\r\n <h3>You segment who you're talking to<\/h3>\r\n <p>By profile, activity, membership or behaviour: you choose exactly who gets the message.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">2<\/div>\r\n <h3>You choose the channel<\/h3>\r\n <p>Push, email, SMS, chat, or several at once, depending on what you're communicating.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">3<\/div>\r\n <h3>You send it or automate it<\/h3>\r\n <p>As a one-off, or as a Workflow that fires on its own whenever it's needed.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">4<\/div>\r\n <h3>You measure the result<\/h3>\r\n <p>Opens, clicks, and what came in through your Express Sign-up. With Analytics connected, you add even more context.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= SIBLING MODULES ================= -->\r\n <section class=\"siblings\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">Grow your business<\/span>\r\n <h2>Marketing is one more piece in growing your centre<\/h2>\r\n <p>It works alongside the rest of the modules in this category, without switching tools.<\/p>\r\n <\/div>\r\n\r\n <div class=\"sib-grid\">\r\n <a class=\"sib-card\" href=\"#\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-people\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Leads and CRM<\/span><br><span class=\"s\">Track and convert every lead that comes in<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <a class=\"sib-card\" href=\"#\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-link\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Express Sign-up<\/span><br><span class=\"s\">A sign-up link to place wherever you like<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <a class=\"sib-card\" href=\"#\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-repeat\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Workflows and Audiences<\/span><br><span class=\"s\">Advanced segmentation and send automation<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <a class=\"sib-card\" href=\"#\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-shop\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">POS<\/span><br><span class=\"s\">Sales and payments in the same system<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= FINAL CTA ================= -->\r\n <section class=\"cta-final\">\r\n <div class=\"wrap\">\r\n <h2>Ready to do marketing without five separate tools?<\/h2>\r\n <p>See how your campaigns, your Express Sign-up and your channels all work, together in the same dashboard.<\/p>\r\n <div class=\"cta-row\">\r\n <a class=\"btn btn-yellow\" href=\"https:\/\/resawod.com\/en\/demo\/\">Book your free demo<\/a>\r\n <a class=\"btn btn-ghost-dark\" href=\"https:\/\/resawod.com\/en\/prices\/\">Calculate pricing<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n<\/main>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing software for gyms and boxes: email, push, SMS and social media in the same dashboard you already use for bookings and memberships. Book your demo.<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-37764","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Software for Gyms | Resawod<\/title>\n<meta name=\"description\" content=\"Marketing software for gyms and boxes: email, push, SMS and social media in the same dashboard you already use for bookings and memberships. 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