{"id":13400,"date":"2022-06-20T08:05:52","date_gmt":"2022-06-20T08:05:52","guid":{"rendered":"https:\/\/newweb.nubapp.com\/resawod\/?p=13400"},"modified":"2023-10-17T07:56:11","modified_gmt":"2023-10-17T07:56:11","slug":"gamification-gym","status":"publish","type":"post","link":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/gamification-gym\/","title":{"rendered":"Gamification: the tool to build user loyalty in your gym"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Gyms like establishments in any business sector, are constantly evolving. Every day they offer more and more options for customers to combine fun and effectiveness in their workouts. In order for your business to stand out from the competition and gain recognition, in this article we will explain what gamified fitness\u00a0<\/strong>is and what its main advantages are.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What is gamification for gyms?<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

If you want to update your offer to reach a wider audience, your gym cannot be outdated. It has to provide options so that, in addition to training, users have fun and boost their motivation. Undoubtedly, gamification is perfect to achieve these results.<\/p>\n

We could define this concept as a set of loyalty tools that help to make the most of any space used for sport. Using\u00a0technology based on games and challenges\u00a0<\/strong>is the key to generating customer experiences and reinforcing their desire to continue working out in your gym.<\/p>\n

By monitoring members\u2019 heart rates and installing multiple screens in the areas reserved for classes, your centre\u2019s coaches will have an easier time monitoring performance. Also, engagement will be more effective as members will be able to use this resource dynamically by\u00a0visualising their metrics<\/strong>.<\/p>\n

As we have already mentioned, the key lies in motivation, and if it is created through competition, it will be reinforced even more. This is the big secret to\u00a0engaging your customers and improving retention rates.<\/strong>\u00a0As you can see, with\u00a0gamified fitness<\/strong>, your business will keep moving forward and on the right path to success.<\/p>\n

Many customers set their own unique goals in sports. Other people, on the other hand, go to gyms or sports centres simply to do some exercise and have a good time. This is why you can focus on improving the experience and building customer loyalty with games and challenges. By\u00a0reaching the set goals<\/strong>, for example, using the same cardio machine, they will be able to redeem their results for bonuses<\/strong>. Exchanging their achievements for services is a good incentive to keep going.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What is the main advantage of gamification in gyms?<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

As mentioned above, gamification increases motivation and performance. It is not so much the ultimate outcome of the workout that matters.\u00a0Gamification<\/strong> <\/strong>is not only limited to the gym, but\u00a0accompanies customers 24 hours a day<\/strong>. This is why it is growing year after year due to its positive results.<\/p>\n

By using this set of technologies, your\u00a0centre\u2019s digital marketing will also be more effective<\/strong>, as well as cost-effective. Just think that when members share their results or challenges on social media, your brand will increase its recognition and more people will be interested in doing that exercise.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Types of game systems for gamified gyms<\/span><\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]In order to get members involved and to improve your relationship with them, there are several\u00a0motivation and loyalty strategies<\/strong>. For example, implementing a points systems to accumulate points. You can also create competitions between members to exercise while playing to see who finishes first or with the best results.<\/p>\n

What you need to be clear about is that gamification apps for gyms are divided according to their objectives. But they are all aimed at preventing sedentary lifestyles. Here are some of the types of apps that are of particular interest to users.[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Gamification focused on heart rate<\/h3>\n

This apps provide results based on your heart rate. This way, each member will have their points recorded and will be rewarded for every minute they exercise<\/strong>. Each machine will award certain points, and will also set the work intensity.<\/p>\n

Applications focused on the number of steps<\/h3>\n

With this apps the challenges consist of walking a certain number of steps per day. This creates competitions and challenges in different areas, depending on the characteristics of the participants. In this way, you will also motivate users to come to your gym<\/strong> to get as many steps as possible.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

How to apply gamification in your gym?<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]With this system you will have access to very interesting data about your customers, such as how often they come to the centre or what services they have contracted, apart from the monthly fee. This way, you can always analyse the situation and create new experiences to reinforce loyalty and avoid churn.<\/p>\n

Here are the 3 basic steps to gamify your gym:[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

1- Analyze your gym’s objectives<\/h3>\n

Before implementing these gamification systems, you must define your objectives and the deadline for achieving them. Some of the objectives you can set yourself are:<\/p>\n