{"id":14639,"date":"2022-08-26T10:44:08","date_gmt":"2022-08-26T10:44:08","guid":{"rendered":"https:\/\/resawod.com\/?p=14639"},"modified":"2024-01-09T14:09:19","modified_gmt":"2024-01-09T14:09:19","slug":"attract-gym-members","status":"publish","type":"post","link":"https:\/\/resawod.com\/en\/blog\/attract-gym-members\/","title":{"rendered":"5 ideas to attract new gym members"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]How easy would it be to grow your gym if everyone you talked to was a potential new customer? To get there, you need to create a plan to attract new customers for your gym<\/strong> – don’t know how? We give you the essential steps and several strategies you can implement in your gym!<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Why does your gym need a plan to attract new members?<\/u><\/strong><\/h2>\n

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Nowadays, gyms can’t buy customers’ attention. You have to earn it.<\/span><\/p>\n

A plan to attract new customers<\/strong> is an essential component of your gym’s marketing strategy. For gyms, increasing the number of customers is the key to everything. An effective customer acquisition plan is one of the quickest and easiest ways to achieve this goal.<\/span><\/p>\n

Your gym and your trainers need to build trust and gain the attention of your potential customers. To do this, you need a plan: a customer generation plan<\/strong>.<\/span><\/p>\n

Businesses that have a customer generation plan get 67% more customers per month than businesses that simply advertise.<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

How to attract more members to a gym<\/u><\/strong><\/h2>\n

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Your customer acquisition plan should underpin and strengthen your gym in general<\/strong>. But how do you start to create that plan and generate those leads?<\/span><\/p>\n

Define goals and objectives<\/strong><\/h3>\n

What do you really want to achieve with your leads?<\/span><\/p>\n

Here’s the thing: leads are different. A lead is a potential customer, but because there are so many different types of customers in your gym, the process is not so black and white. This is where our next step comes in.<\/span><\/p>\n

Identify your ideal client<\/strong><\/h3>\n

You need to know what they are “buying for”, i.e. what your ideal potential client is like.<\/span><\/p>\n

All the data and information you can gather from your potential customers is welcome. In a competitive industry, the more you know about your customers, the more likely you are to reach them.<\/span><\/p>\n

This allows you to determine to what extent a customer is ready to buy, but has not yet contacted you.<\/span><\/p>\n

Your ideal potential customer has a certain age, gender and interests. And it is from them that you get to know your customers, but also your future customers, getting their attention. To do this you have to know who they are, what they do, their desires, their wishes, their objections… and how you help them in everything they are looking for related to you.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”off|phone” _builder_version=”4.17.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#21405a 0%|rgba(33,64,90,0.74) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#21405a” background_color_gradient_end=”rgba(33,64,90,0.74)” background_image=”https:\/\/resawod.com\/wp-content\/uploads\/sites\/7\/2021\/06\/top-section-bg-image.jpg” background_position=”top_center” max_width=”796px” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_phone=”0px|1em|0px|1em|false|true” custom_css_main_element=”display: flex;||align-items: center;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Raleway||||||||” text_text_color=”#FFFFFF” header_2_font=”Raleway|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”2em” header_2_line_height=”1.2em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#f8af20″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Want to get more customers in your box?<\/span><\/h2>\n

Download our ebook<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTg2In19@” url_new_window=”on” button_text=”Download” _builder_version=”4.17.4″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/resawod.com\/wp-content\/uploads\/sites\/7\/2022\/05\/Guia-para-captar-nuevos-clientes-en-tu-box_portada_sinfondo-1.png” alt=”Guide to attracting new customers to your box” title_text=”Guide to attracting new customers to your box” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”52px||56px||false|false” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

5 strategies to attract new members in a gym<\/strong><\/span><\/h2>\n

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1. Get feedback from the users that you already have in your gym<\/strong><\/h3>\n

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If you are having trouble getting new clients for your gym, get more information and analyse the clients you already have. Ask them to leave you feedback with surveys via email or social media, and include questions such as:<\/span><\/p>\n