{"id":14716,"date":"2022-09-13T06:56:37","date_gmt":"2022-09-13T06:56:37","guid":{"rendered":"https:\/\/newweb.nubapp.com\/resawod\/?p=14716"},"modified":"2023-10-17T07:52:40","modified_gmt":"2023-10-17T07:52:40","slug":"box-kpis","status":"publish","type":"post","link":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/box-kpis\/","title":{"rendered":"5 benefits of analysing your box or gym KPIs"},"content":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]KPIs<\/strong> (Key Performance Indicators) are measures that allow you to see whether your box is achieving your objectives. They are figures that provide you with key information about the state of your business, and without them, you are flying blind. Let’s take a look at the five benefits you get from analysing your box’s KPIs:<\/strong><\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.17.4″ _module_preset=”default” theme_builder_area=”post_content” show_divider=”off” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n After the COVID-19 closures, studies show that just 69% of members returned to their box. This poses a big problem for all businesses: they need new users and fast.<\/span><\/p>\n Since most centres are fighting to gain new members, competition is understandably fierce. But you can get ahead of the rest if you use your KPIs wisely<\/strong>. By tracking user retention rate, profit per session and your average daily attendance, you will be able to quickly identify any trends in your users’ behaviour.<\/strong><\/span><\/p>\n This information will help you to develop an appropriate strategy to expand your customer base<\/strong> by making decisions regarding:<\/span><\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.17.4″ _module_preset=”default” theme_builder_area=”post_content” show_divider=”off” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n By tracking KPIs like profit per session and average daily attendance, you can easily identify what it is that makes you stand out from the rest.<\/strong><\/span><\/p>\n You can then use this information to create a strong brand identity that attracts new members and retains your existing ones.<\/strong><\/span><\/p>\n To help create this brand identity, you can combine this data with a questionnaire about your users’ levels of satisfaction<\/strong>. Then, select 1 to 3 key things that your competition does not have. Some key sales points could be:<\/span><\/p>\n
\nEven though the amount of data available can be a little overwhelming, KPIs are not complicated. You simply need to
\nestablish what is really important for your business. This means that only you can decide what your KPIs are. No one is better placed than you to say what your box needs in order to be a successful business.<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n1- Gain more customers and expand your reach<\/strong><\/span><\/h2>\n
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2- Gain an advantage over your competition and give your box an identity<\/strong><\/span><\/h2>\n