{"id":14766,"date":"2022-11-07T09:07:49","date_gmt":"2022-11-07T09:07:49","guid":{"rendered":"https:\/\/newweb.nubapp.com\/resawod\/?p=14766"},"modified":"2024-07-18T10:39:38","modified_gmt":"2024-07-18T10:39:38","slug":"data-analytics-gym-box","status":"publish","type":"post","link":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/data-analytics-gym-box\/","title":{"rendered":"7 reasons why data analytics will boost your gym or box"},"content":{"rendered":"

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Data has become the world’s most valuable asset. Many experts are calling it the new oil of the 21st century. However, it is useless if it is not stored and analysed properly. 7 reasons why data analytics will boost your gym!<\/strong><\/span><\/p>\n

Why should you data analytics your gym?<\/h2>\n

Centres that base their strategy on data are three times more likely to make better decisions<\/strong>, that’s a fact.<\/span><\/p>\n

In today’s digital world, technology is revolutionising the fitness industry. It’s true that, thanks to greater connectivity, awareness and variety of workouts, more and more people are signing up to gyms. But, their journey begins long before the treadmill.<\/span><\/p>\n

*If you want to know more about how to improve the user experience in your gym, we recommend this article: 5 keys to customer experience as applied to a gym.<\/a>
customer experience applied to a crosstraining box.<\/span><\/p>\n

Big data and machine learning… what do they mean?<\/h2>\n

If you haven’t been living under a rock, you’ve probably heard the terms big data and machine learning.<\/span><\/p>\n

Although both words are now commonplace, you’re probably not quite sure what they mean. It is precisely this fear of the unknown that is why so many avoid introducing new technologies and processes into their gyms.<\/span><\/p>\n

Big Data: <\/strong>Refers to the large and varied amounts of information that are growing at an ever-increasing rate. It encompasses the volume of information, the speed at which it is created and collected, and the variety or volume of data points collected.<\/p>\n

Machine learning:\u00a0<\/strong>A branch of artificial intelligence and computer science that focuses on using data and algorithms to mimic the way humans learn, thereby gradually improving accuracy.<\/p>\n

Analysing your gym involves both. What’s more, big data is the fuel for machine learning and that is the basis for increasing a gym’s profitability in the long run.<\/strong><\/span><\/p>\n

7 benefits of data analytics your gym<\/h2>\n

1. Discover new potential customers for your gym<\/h3>\n

Data is everywhere and its power is often underestimated.<\/span><\/p>\n

By properly collecting and analysing data from your current gym users, you can not only get to know them like the back of your hand, but it will guide you on the path to new customers.<\/span><\/p>\n

95% of businesses believe that data and analytics play a crucial role<\/strong> and 38% say that big data analytics is one of their top five issues.<\/span><\/p>\n

By using data and analytics, you can make your marketing strategies more effective and accurate<\/strong>. From marketing data, you can find out who is engaged in social media, where they live and what their interests are.<\/span><\/p>\n

You can then use this data to make better decisions based on user insights<\/strong> to target marketing campaigns to the people who fit your ideal customer.<\/span><\/p>\n

2. Improve your gym’s competitive advantage<\/h3>\n

The fitness industry is competitive, and with each passing year, more types of disciplines emerge and more centres open. Your approach to Business Intelligence (BI)<\/strong> has the power to transform your gym. What do we mean by business intelligence? The combination of strategy and technology used to analyse data for business purposes.<\/strong><\/span><\/p>\n

If you invest in the right gym management solutions, you can start using your data now, design a BI strategy and unleash the full potential of your facility. And yes, this will put you ahead of your competition.<\/span><\/p>\n

Another advantage is that, through the use of BI and data, you save time and free up valuable resources<\/strong> that you would otherwise have needed to implement strategies.<\/span><\/p>\n

3. Answer the gym’s key questions<\/h3>\n

Your users are at the heart of your gym. Any strategy that helps you understand them and successfully manage the centre gives you a significant advantage<\/strong>. You may wonder what factors influence user behaviour or why they behave the way they do. Data analytics delves into the minds of users so you can answer key questions.<\/span><\/p>\n

The questions that can be answered through data analytics can be divided into three categories:<\/span><\/p>\n