{"id":16288,"date":"2022-11-15T13:28:09","date_gmt":"2022-11-15T13:28:09","guid":{"rendered":"https:\/\/newweb.nubapp.com\/resawod\/?p=16288"},"modified":"2023-10-17T07:48:39","modified_gmt":"2023-10-17T07:48:39","slug":"5-strategies-improve-customer-loyalty-box","status":"publish","type":"post","link":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/5-strategies-improve-customer-loyalty-box\/","title":{"rendered":"5 strategies to improve customer loyalty in a box"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Did you know that attracting a new customer costs up to 10 times more than retaining an existing customer? <strong>Designing customer loyalty strategies becomes essential in a sector with such a high turnover as fitness<\/strong>. However, customer acquisition strategies in gyms usually overshadow customer loyalty strategies. Today we will turn the tables with these <strong>5 strategies to increase customer loyalty in your gym.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;560.2px&#8221; custom_margin=&#8221;|auto|8px|auto||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>What is customer loyalty in fitness clubs?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;203.5px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong><span data-preserver-spaces=\"true\">Customer loyalty in gyms<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0is the process by which we ensure that a\u00a0<\/span><strong><span data-preserver-spaces=\"true\">customer who already attends our gym or box, maintains their commitment to us.<\/span><\/strong> <span data-preserver-spaces=\"true\">With today&#8217;s wide range of gyms and boxes on offer and the high\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/resawod.com\/en\/blog\/box-management-indicators-how-to-avoid-churn-rate\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Churn rate<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0in the fitness sector,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">developing customer loyalty strategies is vital.<\/span><\/strong> <span data-preserver-spaces=\"true\">For this reason, many international sports associations and organisations have dealt with the subject in several publications. Resawod has selected some of the data from these studies to illustrate\u00a0<\/span><strong><span data-preserver-spaces=\"true\">the importance of customer loyalty in gyms.<\/span><\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_3_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>What do the studies say?<\/h3>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><span data-preserver-spaces=\"true\">\u00a060% of people\u00a0<\/span><strong><span data-preserver-spaces=\"true\">value more than one option<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0when choosing a club. 50% of users also believe that their\u00a0<\/span><strong><span data-preserver-spaces=\"true\">sports centre is no different from others.<\/span><\/strong><span data-preserver-spaces=\"true\">(Source:\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.ihrsa.org\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">https:\/\/www.ihrsa.org\/<\/span><\/a><span data-preserver-spaces=\"true\">)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">New customers who use the club about\u00a0<\/span><strong><span data-preserver-spaces=\"true\">three times a week in the first month<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0are more likely to remain members for the first year.(Source:\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.europeactive.eu\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">https:\/\/www.europeactive.eu\/<\/span><\/a><span data-preserver-spaces=\"true\">)<\/span><\/li>\n<li><span style=\"font-weight: 400\"> <span data-preserver-spaces=\"true\">\u00a0Instructors&#8217; contact with users increases the number of visits by approximately\u00a0<\/span><strong><span data-preserver-spaces=\"true\">one extra visit per month for every 2 interactions\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">(Source: The Retention People (TRP): The Retention People (TRP))<\/span><\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Approximately 2<\/span><strong><span data-preserver-spaces=\"true\">0% of club members rejoin the same club<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0and only 15% leave to join another club (Source: Les Mills International).<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Social support is a relevant factor in customer retention<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0as training with family or friends increases retention. (Source: Sports &amp; Fitness Industry Association (SFIA).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>As you can see, these data already give us many ideas on how to build customer loyalty and increase retention in our gym.<\/p>\n<p>[\/et_pb_text][et_pb_testimonial portrait_url=&#8221;https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2022\/04\/collabs-icon-01.png&#8221; quote_icon_color=&#8221;#e09900&#8243; font_icon=&#8221;&#x7c;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;40px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;15px&#8221; body_line_height=&#8221;1.4em&#8221; position_font=&#8221;||||||||&#8221; position_font_size=&#8221;1px&#8221; position_line_height=&#8221;1.2em&#8221; min_height=&#8221;97px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;17px||0px|||&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#E09900&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>\u00a0 <strong><span data-preserver-spaces=\"true\">Social support is a relevant factor in customer retention<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0as training with family or friends increases retention.<\/span><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>How do you build customer loyalty in a gym?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong><span data-preserver-spaces=\"true\">To build customer loyalty in your gym you must always keep two aspects in mind: their degree of satisfaction with the gym and their degree of belonging.<\/span><\/strong> <span data-preserver-spaces=\"true\">Customer loyalty processes in gyms are not the result of a single action. They are the\u00a0<\/span><strong><span data-preserver-spaces=\"true\">sum of different strategies carried out over time<\/span><\/strong><span data-preserver-spaces=\"true\">. Therefore, there are numerous actions to implement in order to increase the two main aspects of loyalty. Here are\u00a0<\/span><strong><span data-preserver-spaces=\"true\">5 strategies to increase customer loyalty in your gym.<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>5 strategies to increase customer loyalty in your gym.<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Close communication<\/span><\/strong><span data-preserver-spaces=\"true\">. Maintaining close communication with your customers is one of the most relevant factors in retention. Not only will you make them feel valued and listened to, but you will also be able to anticipate their needs. In addition, by doing so, you will get to know your users better, helping you in the management of your gym at all levels.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Differentiate from competitors<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a050% of users believe that their gym is no different from the rest. Therefore,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">differentiating yourself from the competition is one of the key strategies in the process of customer loyalty in a gym<\/span><\/strong><span data-preserver-spaces=\"true\">. This will make it more difficult for a customer to make the decision to leave your gym when they are considering changing gym or box, because of what you offer and others do not.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Work on gamification<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0It can be one of the best customer loyalty strategies in a gym. But what is gamification in gyms?\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Something as simple as turning training into a game increases the motivation of your users.<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0The points system, rewards, competitions&#8230; Learn more about gamification in gyms in this\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/resawod.com\/en\/blog\/gamification-gym\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">article.<\/span><\/a><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Offer additional services<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0Offering extra services can increase the loyalty of your customers in your gym. By offering discounts on additional services with which you have agreements, the degree of satisfaction with your gym will increase as your users will understand that\u00a0<\/span><strong><span data-preserver-spaces=\"true\">thanks to belonging to your gym they have a special discount.<\/span><\/strong><\/li>\n<li><strong>Turn your users into ambassadors<\/strong>.\u00a0Social support is a relevant factor in the customer&#8217;s relationship with the gym as we have seen. The more a person goes to the gym with others, the more loyal they will be. In this way, you can encourage the recruitment of family and friends, <strong>turning your customers into ambassadors and increasing their loyalty as well as gaining new customers.<\/strong><\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Now that we are clear about the two fundamental aspects of loyalty: the grade of satisfaction and the grade of belonging, and we have seen 5 strategies for customer loyalty in gyms, it&#8217;s time to make our loyalty plan where we will collect all the strategies that we are going to carry out. To help you in this process, at Resawod we have designed this user retention <strong>guide in boxes that you can download for free <a href=\"https:\/\/resawod.com\/en\/guide-customer-retention-box\/\">here<\/a><\/strong>. We hope it helps you!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#21405a 0%|rgba(33,64,90,0.74) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;#21405a&#8221; background_color_gradient_end=&#8221;rgba(33,64,90,0.74)&#8221; background_image=&#8221;https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2021\/06\/top-section-bg-image.jpg&#8221; background_position=&#8221;top_center&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|true&#8221; custom_padding_phone=&#8221;0px|1em|0px|1em|false|true&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_enable_image=&#8221;off&#8221; vertical_offset=&#8221;0px&#8221; custom_padding=&#8221;2%|2%|2%|2%|true|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|1em|||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Raleway|700|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;2em&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_text_color=&#8221;#f8af20&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Let&#8217;s create a customer retention strategy for your box.<\/h2>\n<h3>Download our free ebook<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/resawod.com\/en\/guide-customer-retention-box\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_enable_image=&#8221;off&#8221; vertical_offset=&#8221;0px&#8221; custom_padding=&#8221;2%|2%|2%|2%|true|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|1em|||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2022\/02\/Guia_retencion_clientes_en_boxes_EN_mockup-removebg-preview-1.png&#8221; alt=&#8221;A guide to improving customer retention in boxes&#8221; title_text=&#8221;Gu\u00eda_retenci\u00f3n_clientes_en_boxes_EN&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"et_pb_row et_pb_row_4\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h3><strong>Control your customer loyalty in your gym or box from Resawod<\/strong><\/h3>\n<p><strong>Track your client retention with our registration, cancellation and renewal reports:<\/strong>\u00a0With this you will be able to see how the loyalty of your users evolves in the centre, as well as to have a report of the cancellations. <strong>Check the statistics of the most popular time slots<\/strong>\u00a0to increase the activities and staff of your sports centre at that time. <strong>Check attendance to a specific activity:<\/strong>\u00a0This way you will know which activities are most in demand, as well as being able to see if users are returning to that activity day by day, week by week or month by month. In addition, you can also see which coach is the most popular among your users. You will also be able to take action with those activities that present low retention levels or motivate coaches with low attendance or loyalty. <strong>Monitor the socio-demographic data of your users from statistics or reports<\/strong>\u00a0in order to establish age or gender ranges of your current retention.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_row et_pb_row_5\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light\">\n<h3><strong>Customer loyalty actions that you can carry out through Resawod<\/strong><\/h3>\n<p><strong>Maintain close communication with the user:<\/strong>\u00a0For this, you have several tools at your disposition: News, newsletters, direct messages&#8230; <strong>Create discounts or promotional codes:<\/strong>\u00a0From our software you can create discounts to apply to your users. Also you can create promotional codes to use in their purchases, which you can send to all your users or to specific users. <strong>Create different payment profiles in memberships<\/strong>, so that you reward those who have been with the same membership for a long time, facilitating their loyalty.<\/p>\n<p class=\"et_pb_text_inner\">We hope that these guidelines will help you to develop a customer loyalty strategy, increasing the profitability of your box<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that attracting a new customer costs up to 10 times more than retaining an existing customer? Designing customer loyalty strategies becomes essential in a sector with such a high turnover as fitness. We tell you 5 strategies to increase customer loyalty in your gym.<\/p>\n","protected":false},"author":9,"featured_media":16243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[57],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 strategies to build customer loyalty in a box<\/title>\n<meta name=\"description\" content=\"How to improve customer loyalty in a box? We tell you 5 customer loyalty strategies to implement now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/5-strategies-improve-customer-loyalty-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 strategies to improve customer loyalty in gyms\" \/>\n<meta property=\"og:description\" content=\"How to improve customer loyalty in gyms? 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