{"id":16486,"date":"2022-12-12T08:06:09","date_gmt":"2022-12-12T08:06:09","guid":{"rendered":"https:\/\/resawod.com\/?p=16486"},"modified":"2023-10-17T07:44:59","modified_gmt":"2023-10-17T07:44:59","slug":"5-box-management-mistakes","status":"publish","type":"post","link":"https:\/\/resawod.com\/en\/blog\/5-box-management-mistakes\/","title":{"rendered":"5 mistakes in gym management and how to avoid them"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]The sports sector is a very competitive sector. Not only is the idea of opening our own business difficult, but one of the biggest mistakes in gym management is the lack of ability to grow the business<\/strong>. Today we are going to tell you about the most common mistakes in gym management and how you can avoid them. Do you want to check if you are doing it right? Let’s get to it!<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What are the benefits of good gym management?<\/strong><\/span><\/h2>\n

The loss of subscribers, market share or even the closure of gyms are not only the result of a crisis or the emergence of competition, but are often the result of poor management of the centre.<\/span><\/p>\n

Leading a team, drawing up a recruitment plan, looking for new formulas to get the commitment of users are, among others, some of the tasks of good gym management.<\/span><\/p>\n

For this, it is necessary to be well prepared and have knowledge in different areas such as marketing, communication and the field of training and directed activities. A mix of both worlds is what will avoid falling into common mistakes in the management of a gym.<\/span><\/p>\n

But how to manage a gym effectively? Watch out because here are the five most common gym management mistakes to help you understand what to avoid in order to succeed.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

5 common mistakes in gym management and how to avoid them<\/strong><\/span><\/h2>\n

1. Lack of strategy and planning<\/strong><\/h3>\n

How to run a gym? Every business, regardless of the sector, needs planning<\/strong>. To plan is to establish a series of objectives to be reached within a certain period of time.<\/span><\/p>\n

As we have already mentioned, in the case of gyms, a strategy must be created to attract new clients, as well as to convince those who are undecided or to win back those who have dropped out.<\/span><\/p>\n

However, the absence of strategy and planning is one of the gym management mistakes that many centres have made during the years of crisis and some are still falling into. This is what Chano Jim\u00e9nez<\/a>, a consultant specialising in sales in the fitness market, says about this: “with the desire to survive and save cash flow, many gyms have opted for cost reductions, which has affected people’s perception of the centres”.<\/span><\/p>\n

*Here is a post talking about the challenges you have to overcome and what aspects are important: How to make a box successful?<\/a><\/p>\n

The gym model most affected by this mistake are the premium gyms, although there are also medium gyms that have wanted to assimilate themselves to the low cost ones in order to increase sales and have not taken into account that they were not conceived for it, neither in design, nor in strategy, nor in the distribution of the spaces, nor was there any planning behind to support this change with steps to follow.<\/span><\/p>\n

At Resawod, we deal with many managers of gyms and boxes of all kinds, and although we don’t know everything, one thing is clear to us:<\/span>[\/et_pb_text][et_pb_testimonial quote_icon_color=”#e09900″ _builder_version=”4.17.4″ _module_preset=”default” border_width_all=”5px” border_color_all=”#e09900″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

\u201cMany gyms make decisions that are not based on data, but on being as quick as possible in the process or based on beliefs and emotions. And that is the beginning of the end in gym management.<\/span>\u201d<\/strong><\/p>\n

[\/et_pb_testimonial][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

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2. Poor customer acquisition process<\/strong><\/h3>\n

The most basic and crucial objective in any gym is the acquisition of new customers. And yet, this is a mistake that many gyms make. A well-managed gym should be constantly reinventing itself and looking for ways to improve its customer acquisition process.<\/span><\/p>\n

Nowadays, gyms cannot buy the attention of customers. There are thousands of options, models or types of training. So you have to win them over.<\/span><\/p>\n

*Managing customers is not easy, that’s why this article will interest you: 9 essential steps for customer management in a gym.<\/a><\/p>\n

A plan to attract new customers is an essential component of your gym’s marketing strategy<\/strong>. As we discussed in the previous point, a common gym management mistake is to try to achieve these goals without a strategy behind them.<\/span><\/p>\n

In order to develop an effective plan to attract new customers, it is necessary to analyse and define very well each of the steps along the way, what marketing strategies are going to be followed, how we are going to try to attract these new users. And, above all, how we are going to continue to nurture these users once they have arrived at our gym.<\/span><\/p>\n

That’s the key to it all, your recruitment plan loses all its value if once you get a member you neglect them. Every part of the process is important.<\/span>[\/et_pb_text][et_pb_testimonial quote_icon_color=”#e09900″ _builder_version=”4.17.4″ _module_preset=”default” border_width_all=”5px” border_color_all=”#E09900″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

“Companies that have a customer generation plan get 67% more customers per month than companies that just advertise.<\/span>“<\/strong><\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”off|phone” _builder_version=”4.17.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#21405a 0%|rgba(33,64,90,0.74) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#21405a” background_color_gradient_end=”rgba(33,64,90,0.74)” background_image=”https:\/\/resawod.com\/wp-content\/uploads\/sites\/7\/2021\/06\/top-section-bg-image.jpg” background_position=”top_center” max_width=”796px” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_phone=”0px|1em|0px|1em|false|true” custom_css_main_element=”display: flex;||align-items: center;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Raleway||||||||” text_text_color=”#FFFFFF” header_2_font=”Raleway|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”2em” header_2_line_height=”1.2em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#f8af20″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Want to get more customers in your box?<\/span><\/h2>\n

Download our ebook<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTg2In19@” url_new_window=”on” button_text=”Download” _builder_version=”4.17.4″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/resawod.com\/wp-content\/uploads\/sites\/7\/2022\/05\/Guia-para-captar-nuevos-clientes-en-tu-box_portada_sinfondo-1.png” alt=”Guide to attracting new customers to your box” title_text=”Guide to attracting new customers to your box” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

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3. Results are not measured<\/strong><\/h3>\n

This, although it may seem obvious, is one of the most common gym management mistakes that exists. If you do not take into account the results and how the business is doing, you will not be able to correct what is going wrong or implement new strategies.<\/strong><\/span><\/p>\n

Therefore, you will repeat each of the mistakes you have made in a loop and not only will you fail to attract new clients, but you will probably end up losing the clients you already have.<\/span><\/p>\n

Data can be overwhelming. There are thousands of metrics with which to measure a gym and it is very common to get lost among so many figures and forget what is really basic and essential to measure. Some examples of data that you should analyse are:<\/span><\/p>\n