[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
The world of fitness is constantly changing. Nowadays, if you’re not on the internet, it’s as if you don’t exist. Moreover, in such a saturated and competitive sector, standing out is a must. But how can you increase the visibility of your gym?<\/strong> By creating an online visibility strategy. Don’t know where to start? We give you the 6 key steps to increase the visibility of your gym!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n As we have already said, to increase the visibility of your gym, it is necessary to create an online visibility strategy<\/strong>. Good visibility will make your gym known and stand out from the competitors. But to do this, you first need to figure out how and where to show up, so your customers can find you. Before you start taking concrete actions to increase the visibility of your gym, you will need to carry out the two main steps of a visibility strategy; setting goals, and establishing a strategy.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/p>\n People have to be able to find you online, which is a reason, but not a goal. Wishing to appear online just because your competitors do it is not an objective either, and it is a common mistake. The first step, and the core of everything, is to determine why to be found and what your goals are<\/strong>. Let’s see it with an example; “I want to increase the online visibility of my gym because it is an opportunity to:<\/p>\n In addition, you need to decide which indicators to look at when measuring results. But we’ll get to that later. You can’t put the cart before the horse.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n You have set up your goals and the reason for improving the online visibility of your gym. Now is the time to work on a strategy. Once you have the why, you need to think about the how. In other words, you need to create a strategy. For that, you need to be clear on the following points:<\/p>\n \u00a0 In addition to outlining the broad lines of the visibility strategy, you will need to choose channels and content<\/strong> \u00a0<\/p>\n There are endless options for channels, but not all of them will work for you. Before starting to spend madly, you should research where your competitors and customers are. Take advantage of the high level of competition in this sector and learn from the mistakes and successes of others.<\/p>\n If your competitors are using one channel and not another, there is a reason. They have probably realised that it is much more effective to use Google Ads than to place ads on YouTube, for example.<\/p>\n These are the possible channels for your box or gym, among others:<\/p>\n Instagram<\/p>\n Facebook<\/p>\n Twitter<\/p>\n Linkedin<\/p>\n Website<\/p>\n Blog<\/p>\n Youtube<\/p>\n Facebook ads<\/p>\n Google ads<\/p>\n Google my Business<\/p>\n \u00a0<\/p>\n To get good online visibility, think about the type of content to upload. And we are sorry to say that not everything goes. Based on the strategy you have drawn up, you should plan the type of content to create<\/strong>. Let us give you some guidelines to make this path easier:<\/p>\n – Be regular<\/strong>: it is not a question of posting every day for a week and then not uploading anything for a month.<\/p>\n – Offer solutions<\/strong>: create content that really contributes something, that offers a solution to a problem or obstacle in the life of your target audience.<\/p>\n – Be dynamic<\/strong>: social networks and internet content, in general, are very visual and your content should be too. Try to use media with added value, such as images, videos, guides, tutorials, and infographics…<\/p>\n – Quality over quantity<\/strong>. If for reasons of time, knowledge, or desire you think you are not going to be able to carry out the plan effectively, go to a professional. Consider hiring a copywriter or content creator to outsource some of your work, so you can focus on what you are good at.<\/p>\n The channels you have chosen play a significant role here. It’s not the same if you’re going to have a blog as if you’re going to publish a post on Instagram. But this does not mean you have to make separate content for each channel. The best thing to do is to reuse all the content adapting it to each place where it will be published.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The possibilities to increase the visibility of your gym are endless, so determine from the beginning what you want to achieve and how you want to reach your goals<\/strong>. Otherwise, you will end up with scattered and ineffective marketing actions. It is important to choose the right marketing tools. That’s why we advise you to follow these steps: – Determine objectives and performance indicators. – Determine the strategy with its corresponding stages according to the objectives. – Implement and execute each stage of the plan. – Periodically analyse the results through Google Analytics. – Once you have concluded each action, analyse if they have been effective or if, on the contrary, you should change the plan.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/p>\n To boost your online presence, your website has to say what your potential customers need to hear. Many boxes and gyms survive without a website. Although it is possible, Resawod does not advise you to do so. A website and a domain with your name on it will automatically boost your visibility<\/strong>. In addition, it is the perfect place to sell and derive all the traffic from other channels. The basis of your online visibility strategy is your website, so invest time in designing and planning what to say on it and how you want to address your audience. You can only make a first impression once, so make it count.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_testimonial quote_icon_color=”#E09900″ _builder_version=”4.17.4″ _module_preset=”default” body_font_size=”7px” body_line_height=”1.4em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\nHow to increase the visibility of your gym<\/strong><\/h2>\n
Set goals<\/strong><\/h3>\n
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Establishing a strategy<\/strong><\/h3>\n
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Choose your channels<\/strong><\/h4>\n
Choosing the right content<\/strong><\/h4>\n
Analyse<\/strong><\/h3>\n
Essential channels to increase your gym’s visibility<\/strong><\/h2>\n
\u00a0<\/h3>\n
1. Create your website<\/strong><\/h3>\n
\u201c81% of consumers search online before purchasing or contracting a service.\u201d<\/h1>\n
2. Set up GMB<\/strong><\/h3>\n