{"id":26224,"date":"2024-06-24T08:36:11","date_gmt":"2024-06-24T08:36:11","guid":{"rendered":"https:\/\/newweb.nubapp.com\/resawod\/?p=26224"},"modified":"2024-06-24T08:37:34","modified_gmt":"2024-06-24T08:37:34","slug":"gym-marketing-new-clients","status":"publish","type":"post","link":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/gym-marketing-new-clients\/","title":{"rendered":"19 gym marketing ideas to get new clients"},"content":{"rendered":"

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A good marketing strategy is critical to the success of any gym. But in an industry with so much choice, attracting new customers is not always easy. So how do you do it? In this article, we bring you 19 marketing ideas for your gym\ud83d\ude09.<\/p>\n

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How to market a gym? 19 ideas to get new clients in a gym<\/u><\/strong><\/h2>\n

1. Referral programmes<\/strong><\/h3>\n

Referral programmes are the modern day word of mouth.<\/strong> According to a Nielsen study, 92% of people trust recommendations from friends and family over any other form of advertising.<\/p>\n

By offering rewards or discounts for referring your gym, you expand your reach organically, leveraging the influence of your satisfied customers.<\/strong><\/p>\n

Example:<\/strong> offer a discount on their next membership fee for each person they bring to the gym and join.<\/p>\n

Knowing what people are looking for when they join a gym is difficult. But here are the 8 key factors. Take note: What users look for when they join your gym.<\/a><\/p>\n

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2. Partnerships with local businesses<\/strong><\/h3>\n

What does it consist of? Working with local businesses related to fitness such as supplementation shops, physiotherapists, sports clothing shops, etc. This way you reach more people, while offering added value to your users.<\/strong><\/p>\n

Example:<\/strong> if you collaborate with a supplementation shop, users who go on your behalf to buy, will receive a 10% discount on their purchase. You can also organise joint events such as healthy product tasting evenings or nutrition information sessions.<\/p>\n

3. Community-building events<\/strong><\/h3>\n

Organising events at your gym is a great way to foster a sense of community among your members and attract new customers<\/strong>. These events serve as platforms to interact with potential customers in a closer and more informal setting.<\/p>\n

For example, organise special themed classes, competitions or outdoor activities where your target audience can try out and see what the atmosphere is like at your gym.<\/p>\n

One tool to build loyalty among your gym members is to organise events. Find out how to organise an epic event in 5 steps in this article.<\/a><\/p>\n

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\u00a04. Create an online training group<\/strong><\/h3>\n

Your revenue is not limited to the physical location as such, you have a variety of online options to exploit<\/strong>. Broaden your reach and increase your gym’s profitability by offering online training programmes.<\/p>\n

Many users are embarrassed to go to a crowded gym or don’t have the time and you have a great opportunity here. Design different training plans according to goals or levels, you can also make one for those who prefer to train without equipment.<\/p>\n

By offering different training options online, you reach a niche that can become a mainstay of your gym.<\/strong><\/p>\n

\u00a05. Friendly price<\/strong><\/h3>\n

Everyone likes to have a good time with a friend. Give your users the option to bring a friend or family member to the gym for a free day. This strategy has a double benefit:<\/strong><\/p>\n