{"id":26435,"date":"2024-07-15T07:34:16","date_gmt":"2024-07-15T07:34:16","guid":{"rendered":"https:\/\/newweb.nubapp.com\/resawod\/?p=26435"},"modified":"2024-07-15T07:37:50","modified_gmt":"2024-07-15T07:37:50","slug":"gym-member-retention-summer","status":"publish","type":"post","link":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/gym-member-retention-summer\/","title":{"rendered":"How to retain your gym members over the summer"},"content":{"rendered":"

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Summer can be a critical season for gyms due to the number of members that drop out during these months. But all is not lost, with the right strategies, it is possible to keep your members engaged and active during these months.<\/p>\n

In this article, we’re going to look at what member retention is, how to measure it in your gym and three effective strategies to retain your gym members over the summer. Let’s get to it!<\/strong><\/p>\n

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What is user retention?<\/h2>\n

Member retention is a key indicator that measures a gym’s ability to keep its members active and engaged over time.<\/strong><\/p>\n

A high retention rate is a sign of user satisfaction and loyalty, which is essential for profitability and long-term success. But retention does not only translate into stable revenue, but also into an active community<\/strong> that attracts new customers through word of mouth.<\/p>\n

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How to measure your gym’s retention rate?<\/h2>\n

Here is the formula to measure the retention rate in your gym:<\/p>\n

Users in a given period – Unsubscribes in the same period = Result 1<\/strong><\/p>\n

Result 1 + Registrations = Result 2<\/strong><\/p>\n

Analysing your retention rate on a regular basis will allow you to identify patterns and areas for improvement. To get a clearer view, it is important to segment your data by demographic groups, types of registrations or specific periods of the year<\/strong>. This way you can customise your strategies for different user segments.<\/p>\n

 <\/p>\n

3 strategies to boost gym member retention over the summer<\/h2>\n

1. Discounts and promotions<\/h3>\n

This is the most basic and widely used strategy in the world. However, offering discounts and special promotions during the summer can be a good way to keep your users interested. Here are 3 ideas for promotions:<\/p>\n