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Knowing how to keep gym members motivated with their workouts can be one of the biggest challenges for any gym<\/b>. A lack of motivation often leads many users to abandon their goals. But don\u2019t worry, as science has some brilliant solutions to help keep your members active and satisfied. Here are seven science-backed strategies to keep your gym members motivated and engaged:<\/span><\/p>\n The environment of your gym plays a crucial role in user motivation<\/b>. Lighting is key: natural light makes people feel happier and less stressed, giving them more energy to train. If you don\u2019t have natural light, use cool LED lights (4000-5000 Kelvin) in cardio areas to enhance concentration and performance. For more relaxing areas like stretching zones, opt for warm lights to make the environment more inviting.<\/span><\/p>\n Don\u2019t forget about colours. Blue and green promote calm, while red and orange add energy and dynamism. Playing with these elements can make the space more appealing and keep members happy and loyal to your gym.<\/span><\/p>\n <\/p>\n A sense of belonging is fundamental to keeping members motivated<\/b>. People are more likely to stick with their routines when they feel supported by their peers and staff. Research shows that motivation is higher when people train with others or in groups where they feel part of something.<\/span><\/p>\n To achieve this, organise group classes, team challenges, or social events. This not only makes workouts more enjoyable but also fosters commitment to your gym. By creating a community, your members feel more motivated and accountable to their goals, which will increase their loyalty.<\/span><\/p>\n <\/p>\n Friendly competition within the gym can motivate users to push themselves without creating negative pressure. Science supports that people feel more motivated when participating in group or team challenges.<\/span><\/p>\n Adding a touch of friendly competition can help your members stay more engaged and motivated with your gym.<\/span><\/p>\n <\/p>\n Creating habits is crucial for keeping users loyal to their routine<\/b>. Psychologist BJ Fogg explains that small, repeated actions can become automatic behaviours over time. To do this, you can:<\/span><\/p>\n Helping users build healthy habits improves their long-term commitment and increases their loyalty.<\/span><\/p>\n <\/p>\n One of the main reasons people quit the gym is that they set overly ambitious goals and become frustrated when they don\u2019t achieve them quickly<\/b>. Science suggests that breaking down large goals into small, achievable targets improves motivation. To do this, create:<\/span><\/p>\n Breaking large goals into smaller steps helps maintain motivation over the long term and reduces the likelihood of quitting.<\/span><\/p>\n <\/p>\n Positive reinforcement is a well-documented technique that increases the repetition of desired behaviours<\/b>. Offering rewards to members for their consistency can be a powerful motivator.<\/span><\/p>\n Rewards not only boost motivation but also strengthen the bond between the client and the gym.<\/span><\/p>\n <\/p>\n Visualising progress is a powerful technique for keeping users motivated<\/b>. Research shows that people who see their progress tend to keep striving to improve.<\/span><\/p>\n Visualising results keeps focus and provides a sense of achievement, which enhances user loyalty.<\/span><\/p>\n <\/p>\n Keeping gym members motivated requires a combination of science-based and emotional strategies.<\/b> Creating a conducive environment, helping users focus on intrinsic goals, fostering healthy competition, and offering rewards are just a few tactics that can significantly improve retention.<\/span><\/p>\n By implementing these ways to motivate gym members, you will achieve greater loyalty and create a more active and engaged community. Remember, maintaining motivation is key for users not only to reach their goals but also to enjoy the process.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”off|phone” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#21405a 0%|rgba(33,64,90,0.74) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#21405a” background_color_gradient_end=”rgba(33,64,90,0.74)” background_image=”https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2021\/06\/top-section-bg-image.jpg” background_position=”top_center” width=”100%” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|true” custom_padding_phone=”0px|1em|0px|1em|false|true” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Raleway||||||||” text_text_color=”#FFFFFF” header_2_font=”Raleway|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”2em” header_2_line_height=”1.2em” header_3_font=”Raleway|700|||||||” header_3_text_color=”#f8af20″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODE0In19@” url_new_window=”on” button_text=”Download” _builder_version=”4.22.1″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”90deg” background_enable_image=”off” vertical_offset=”0px” custom_padding=”2%|2%|2%|2%|true|true” custom_padding_tablet=”” custom_padding_phone=”|1em|||false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2022\/02\/Guia_retencion_clientes_en_boxes_EN_mockup-removebg-preview-1.png” alt=”A guide to improving customer retention in boxes” title_text=”Gu\u00eda_retenci\u00f3n_clientes_en_boxes_EN” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Discover 7 scientific strategies to motivate your gym members. Improve retention and transform your gym. Read more here!<\/p>\n","protected":false},"author":9,"featured_media":25177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[57],"tags":[],"yoast_head":"\n1. Create a motivating environment<\/span><\/h2>\n
2. Foster an active community<\/span><\/h2>\n
3. Encourage healthy competition<\/span><\/h2>\n
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4. Help build consistent habits<\/span><\/h2>\n
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5. Set small and realistic goals<\/span><\/h2>\n
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6. Use rewards to maintain commitment<\/span><\/h2>\n
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7. Incorporate visual tools<\/span><\/h2>\n
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Shall we create a customer retention strategy for your box?<\/h2>\n
Download our free ebook<\/h3>\n