{"id":5328,"date":"2022-08-08T00:00:00","date_gmt":"2022-08-08T00:00:00","guid":{"rendered":"https:\/\/newweb.nubapp.com\/resawod\/6-tips-to-take-advantage-of-seasonality-in-your-sports-centre\/"},"modified":"2023-10-05T12:28:49","modified_gmt":"2023-10-05T12:28:49","slug":"seasonality-gym","status":"publish","type":"post","link":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/","title":{"rendered":"5 tips to take advantage of seasonality in your gym"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;We all know that the fitness sector is one of the most seasonal sectors, with September and January being the months with the highest number of registrations. But only some of us take advantage of this and improve the profitability of our centre.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">We all know that the <strong>fitness sector is one of the most seasonal sectors<\/strong>, with September and January being the months with the highest number of registrations. But only some of us take advantage of this and improve the profitability of our centre.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Do you want to know how to do it? We give you our 5 top tips to make the most of seasonality in your sports centre.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Do you want to know how to do it? We give you our <strong>5 top tips to make the most of seasonality in your gym.<\/strong><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"text-decoration: underline\"><strong>1- Know the seasonality of your gym<\/strong><\/span><\/h2>\n<p>\u00a0 <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;First of all, knowing the seasonality of your sports centre is fundamental to start developing these strategies.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">First of all, <strong>knowing the seasonality of your box is fundamental<\/strong> to start developing these strategies.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;While it is true that in most centres, September and January are the most likely months to attract new customers, you may find that there is another time period that you can make the most of.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">While it is true that in most centres, <strong>September and January are the most likely months to attract new customers<\/strong>, you may find that there is another time period that you can make the most of.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Let us give you a tip: having a management software that collects these statistics will be essential to be able to extract the data and start with the strategies.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Let us give you a tip: having a <a href=\"https:\/\/resawod.com\/en\/software\/\" target=\"_blank\" rel=\"noopener\">management software<\/a> that collects these statistics will be essential to be able to extract the data and start with the strategies.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;To do this, you must go a step further, and collect data that is key to designing strategies:&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">To do this, you must go a step further, and collect data that is key to designing strategies:<\/span> \u00a0<\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Percentage of users signing up in these months.<\/li>\n<li>Most subscriptions purchased by these new users.<\/li>\n<li>Answers to the question: How did you hear about us?<\/li>\n<li>Most attended activities.<\/li>\n<li>Coachst most in demand.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"text-decoration: underline\"><strong>2- Reinforce the offer of complementary activities and services in your gym<\/strong><\/span><\/h2>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;In these months, not only will you receive more registrations, but also the number of users in your sports centre will be higher.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">In these months, not only will you receive more registrations, but also the number of users in your box will be higher.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Therefore, a key action is to increase the range of activities on offer. With this, new users will be able to try out your classes without taking away space from users who were already with you. In the same way, analysing and knowing which activities or coaches are most in demand will be the basis for creating a recruitment strategy.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Therefore, <strong>a key action is to increase the range of activities on offer<\/strong>. With this, new users will be able to try out your classes without taking away space from users who were already with you. In the same way, analysing and knowing which activities or coaches are most in demand will be the basis for creating a recruitment strategy.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Another good strategy that you can carry out during these months is to include different complementary services such as personal trainers, physiotherapists, nutritionists, sports coaches... This will make your sports centre stand out from the rest by offering a better user experience, as well as attracting the attention of new users.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Another good strategy that you can carry out during these months is to include different complementary services such as personal trainers, physiotherapists, nutritionists, sports coaches&#8230; This will make <strong>your sports centre stand out from the rest by offering a better user experience<\/strong>, as well as attracting the attention of new users.<\/span> \u00a0<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"text-decoration: underline\"><strong>3- Motivate and reinforce the staff of your gym<\/strong><\/span><\/h2>\n<p>\u00a0 <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;During these months there may be times of the day when the high influx of users in the centre generates some stress for your employees as they do not get to everything. Motivating them and preparing them for the increased workload during the seasonal months in your box will be essential.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">During these months there may be times of the day when the high influx of users in the centre generates some stress for your employees as they do not get to everything. Motivating them and <strong>preparing them for the increased workload during the seasonal months in your box will be essential<\/strong>.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Another idea that can simplify the daily management of your centre is to have a management system. With it you can automate tasks such as the management of registrations and deregistrations or the registration for activities or online payments.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Another idea that can simplify the daily management of your centre is to have a <a href=\"https:\/\/resawod.com\/en\/software\/\" target=\"_blank\" rel=\"noopener\">management system<\/a>. With it you can automate tasks such as the management of registrations and deregistrations or the registration for activities or online payments.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;In this way you will not only reduce the workload of your employees, but also your users will have a better experience in your sports centre and will not only want to come back, but will also recommend it.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">In this way you will not only reduce the workload of your employees, but also <strong>your users will have a better experience in your gym<\/strong> and will not only want to come back, but will also recommend it.<\/span> \u00a0<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"text-decoration: underline\"><strong>4- Create offers and promotions during the most seasonal months in your gym<\/strong><\/span><\/h2>\n<p>\u00a0 <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;As these months are the best months for attracting new customers, creating targeted offers and promotions for your potential customers can be key to standing out from the crowd.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">As <strong>these months are the best months for attracting new customers<\/strong>, creating targeted offers and promotions for your potential customers can be key to standing out from the crowd.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Both in September and January it is common for sports centres to have offers, so you should go further and look for new ways to attract attention and offer added value to these potential new users.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Both in September and January it is common for sports centres to have offers, so you should go further and <strong>look for new ways to attract attention and offer added value<\/strong> to these potential new users.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;off|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#21405a 0%|rgba(33,64,90,0.74) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;#21405a&#8221; background_color_gradient_end=&#8221;rgba(33,64,90,0.74)&#8221; background_image=&#8221;https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2021\/06\/top-section-bg-image.jpg&#8221; background_position=&#8221;top_center&#8221; max_width=&#8221;796px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|true&#8221; custom_padding_phone=&#8221;0px|1em|0px|1em|false|true&#8221; custom_css_main_element=&#8221;display: flex;||align-items: center;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_enable_image=&#8221;off&#8221; vertical_offset=&#8221;0px&#8221; custom_padding=&#8221;2%|2%|2%|2%|true|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|1em|||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Raleway||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Raleway|700|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;2em&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Raleway|700|||||||&#8221; header_3_text_color=&#8221;#f8af20&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"color: #ffffff\">Want to get more customers in your box?<\/span><\/h2>\n<h3>Download our ebook<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTg2In19@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Download&#8221; _builder_version=&#8221;4.17.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_enable_image=&#8221;off&#8221; vertical_offset=&#8221;0px&#8221; custom_padding=&#8221;2%|2%|2%|2%|true|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|1em|||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2022\/05\/Guia-para-captar-nuevos-clientes-en-tu-box_portada_sinfondo-1.png&#8221; alt=&#8221;Guide to attracting new customers to your box&#8221; title_text=&#8221;Guide to attracting new customers to your box&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"text-decoration: underline\"><strong>5- Create advertising campaigns to advertise your gym<\/strong><\/span><\/h2>\n<p>\u00a0 <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Advertising is undoubtedly one of the best tools to make your sports centre known. With several advertising campaigns, you can reach many potential new users while strengthening the brand image of the centre.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\"><strong>Advertising is undoubtedly one of the best tools to make your box known<\/strong>. With several advertising campaigns, you can reach many potential new users while strengthening the brand image of the centre.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;During the seasonal months, you can create a specific campaign and let everyone know about the promotions and services available at your sports centre in summer or after Christmas.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">During the seasonal months, you can create a specific campaign and let everyone know about the promotions and services available at your gym in summer or after Christmas.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The advantage of using digital media when creating advertising campaigns is that the investment required is much smaller, so you don't need a large investment to reach people. Moreover, in both Google Ads and Facebook ads, you can define the audience to show the ad, so you will be able to focus on your potential customers.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">The advantage of using digital media when creating advertising campaigns is that the investment required is much smaller, so you don&#8217;t need a large investment to reach people. Moreover, in both Google Ads and Facebook ads, you can define the audience to show the ad, so you will be able to focus on your potential customers.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;*If you want to know more about advertising on social networks, take a look at this article: Advertising on Facebook Ads, attract new users for your gym.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">*If you want to know more about advertising on social networks, take a look at this article: <a href=\"https:\/\/resawod.com\/en\/blog\/facebook-ads-gym\/\" target=\"_blank\" rel=\"noopener\">Facebook Ads, attract new users for your gym.<\/a><\/span> \u00a0<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><span style=\"text-decoration: underline\"><strong>Extra tip &#8211; Use email marketing to make the most of your gym&#8217;s seasonality<\/strong><\/span><\/h2>\n<p>\u00a0 <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Email marketing is a very underrated tool. By analysing your database, you can create different lists depending on the type of customers they are or the type of content you want to send them.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\"><strong>Email marketing<\/strong> is a very underrated tool. By analysing your database, you can create different lists depending on the type of customers they are or the type of content you want to send them.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;This tool gives you a lot of possibilities when it comes to talking to your users and connecting with them. Through it you can:&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">This tool gives you a lot of possibilities when it comes to talking to your users and connecting with them. Through it you can:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li>Introduce your team to users to get to know them a little better.<\/li>\n<li>Tell them news and useful information such as articles or interviews related to the world of sport.<\/li>\n<li>Share personalised routines or tips.<\/li>\n<li>Offer them discounts and exclusive promotions.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Thanks to this you will create a community among your users and make them feel part of the centre, increasing their loyalty.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">Thanks to this <strong>you will create a community among your users and make them feel part of the centre, increasing their loyalty<\/strong>.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;You can also use email marketing to target users who unsubscribed during the year, as they are likely to be looking for a sports centre again during these months.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">You can also use <strong>email marketing to target users<\/strong> who unsubscribed during the year, as they are likely to be looking for a box again during these months.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;As you can see, there are many ways to take advantage of seasonality, but all of them involve designing strategies and a customer acquisition plan. They don't have to be complicated, sometimes the simplest actions and without much investment are the ones that work best if you put passion and dedication into them.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">As you can see, there are many ways to take advantage of seasonality, but all of them involve <strong>designing strategies and a customer acquisition<\/strong> plan. They don&#8217;t have to be complicated, sometimes the simplest actions and without much investment are the ones that work best if you put passion and dedication into them.<\/span> <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;If you decide to implement any of our recommendations, let us know how it has worked for you \ud83d\ude09.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">If you decide to implement any of our recommendations, let us know how it has worked for you \ud83d\ude09.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fitness is marked by seasonality. Take advantage of this and improve the profitability of your gym, we tell you the 5 keys!<\/p>\n","protected":false},"author":2,"featured_media":14500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[76],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 tips to take advantage of seasonality in your box<\/title>\n<meta name=\"description\" content=\"Fitness is marked by seasonality. Take advantage of this and improve the profitability of your gym, we tell you the 5 keys!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips to take advantage of seasonality in your box\" \/>\n<meta property=\"og:description\" content=\"Fitness is marked by seasonality. Take advantage of this and improve the profitability of your gym, we tell you the 5 keys!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/\" \/>\n<meta property=\"og:site_name\" content=\"Resawod\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-08T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T12:28:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2022\/08\/estacionalidad-centro-deportivo-scaled-e1659596603920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sergio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sergio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/\",\"url\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/\",\"name\":\"5 tips to take advantage of seasonality in your box\",\"isPartOf\":{\"@id\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/#website\"},\"datePublished\":\"2022-08-08T00:00:00+00:00\",\"dateModified\":\"2023-10-05T12:28:49+00:00\",\"author\":{\"@id\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/#\/schema\/person\/f0fb9120295f805e9dfde3ea5b6f7249\"},\"description\":\"Fitness is marked by seasonality. Take advantage of this and improve the profitability of your gym, we tell you the 5 keys!\",\"breadcrumb\":{\"@id\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 tips to take advantage of seasonality in your gym\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/#website\",\"url\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/\",\"name\":\"Resawod\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/#\/schema\/person\/f0fb9120295f805e9dfde3ea5b6f7249\",\"name\":\"sergio\",\"url\":\"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/author\/sergio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 tips to take advantage of seasonality in your box","description":"Fitness is marked by seasonality. Take advantage of this and improve the profitability of your gym, we tell you the 5 keys!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/","og_locale":"en_US","og_type":"article","og_title":"5 tips to take advantage of seasonality in your box","og_description":"Fitness is marked by seasonality. Take advantage of this and improve the profitability of your gym, we tell you the 5 keys!","og_url":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/","og_site_name":"Resawod","article_published_time":"2022-08-08T00:00:00+00:00","article_modified_time":"2023-10-05T12:28:49+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/newweb.nubapp.com\/resawod\/wp-content\/uploads\/sites\/2\/2022\/08\/estacionalidad-centro-deportivo-scaled-e1659596603920.jpg","type":"image\/jpeg"}],"author":"sergio","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sergio","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/","url":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/","name":"5 tips to take advantage of seasonality in your box","isPartOf":{"@id":"https:\/\/newweb.nubapp.com\/resawod\/en\/#website"},"datePublished":"2022-08-08T00:00:00+00:00","dateModified":"2023-10-05T12:28:49+00:00","author":{"@id":"https:\/\/newweb.nubapp.com\/resawod\/en\/#\/schema\/person\/f0fb9120295f805e9dfde3ea5b6f7249"},"description":"Fitness is marked by seasonality. Take advantage of this and improve the profitability of your gym, we tell you the 5 keys!","breadcrumb":{"@id":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/seasonality-gym\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/newweb.nubapp.com\/resawod\/en\/"},{"@type":"ListItem","position":2,"name":"5 tips to take advantage of seasonality in your gym"}]},{"@type":"WebSite","@id":"https:\/\/newweb.nubapp.com\/resawod\/en\/#website","url":"https:\/\/newweb.nubapp.com\/resawod\/en\/","name":"Resawod","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newweb.nubapp.com\/resawod\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/newweb.nubapp.com\/resawod\/en\/#\/schema\/person\/f0fb9120295f805e9dfde3ea5b6f7249","name":"sergio","url":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/author\/sergio\/"}]}},"_links":{"self":[{"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/posts\/5328"}],"collection":[{"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/comments?post=5328"}],"version-history":[{"count":25,"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/posts\/5328\/revisions"}],"predecessor-version":[{"id":21355,"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/posts\/5328\/revisions\/21355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/media\/14500"}],"wp:attachment":[{"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/media?parent=5328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/categories?post=5328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newweb.nubapp.com\/resawod\/en\/wp-json\/wp\/v2\/tags?post=5328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}