[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
We realise that promoting your centre and attracting people<\/strong> to visit your box can be a difficult task. However, you have the advantage that every day more and more people want to start a new training programme under the cross training scheme. We are going to give you a series of guidelines so that your box stands out from the competition and cross training fans make your gym their first choice.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Thanks to merchandising, you can advertise your business in a cheap and efficient<\/strong> way. We advise you to offer free items to potential users who want to check out your prices, schedules, and types of training sessions.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n You are interested in generating publicity<\/strong> about your centre on Instagram, Facebook, and Twitter to reach your target audience. Take care of the aesthetics, as this will be fundamental to gain visibility and recognition among users. You should also be active online<\/strong> and create posts related to cross training so that your followers can get the most out of their workouts. Encourage users to share their achievements on their social networks so that your advertising is more direct and farther reaching.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n In addition to having a website, one of the most successful strategies for cross training centres<\/strong> is to create a personalized application<\/a><\/strong> for the management of your centre. This type of app will become the perfect showcase to raise interest in your business.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Special offers<\/strong> are a good way to boost your business. You can, for example, offer a one-month trial, discount the sign-up fee, promote a free one-day invitation for a friend, or reduce the total monthly cost if a friend of a member becomes a full member of your centre within a selected period of time. In this way, you will capture the attention of new users<\/strong> and work on getting their loyalty so that they don\u2019t abandon their training routine in your box.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n In addition to working on recruiting new members, it is important for you to focus your attention on building customer loyalty in your box<\/strong>. Below, we\u2019ll give you some guidelines to achieve this goal.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n 1. Invest in decoration<\/strong><\/p>\n You have to take care of the appearance of your facilities in order to attract the attention of people looking for a training centre. The amount of space to exercise, the general look and feel of the environment, and cleanliness are aspects that are highly regarded when it comes to doing sport.<\/p>\n An interesting idea is to focus the decorative attention on the walls; for example, you can add stickers with inspirational and positive phrases so that, while using the machines and training equipment, your users have an extra stimulus. The aim is to motivate your cross training customers<\/strong>.<\/p>\n Another popular resource is to post photos of some of your users, showing their progress since they started training.<\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n 2. Pay attention to feedback from those using your cross training centre<\/strong><\/p>\n Listen to everything your users have to tell you<\/strong>, otherwise you may become complacent and think you are doing well when users are really having problems. Reviews from your customers<\/a><\/strong> will be a very important factor in maintaining their loyalty, and it will help you to improve your centre. Ask them and take note of their opinions.<\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\nGo for promotional items<\/span><\/h2>\n
Don’t forget social media<\/span><\/h2>\n
Make a customised application<\/span><\/h2>\n
Remember new registration deals<\/span><\/h2>\n
Measures to help you build customer loyalty<\/span><\/h2>\n