{"id":7897,"date":"2022-04-25T07:54:36","date_gmt":"2022-04-25T07:54:36","guid":{"rendered":"https:\/\/newweb.nubapp.com\/resawod\/?p=7897"},"modified":"2022-06-16T09:16:45","modified_gmt":"2022-06-16T09:16:45","slug":"how-make-cross-training-box-profitable","status":"publish","type":"post","link":"https:\/\/newweb.nubapp.com\/resawod\/en\/blog\/how-make-cross-training-box-profitable\/","title":{"rendered":"How can I make my cross-training box profitable?"},"content":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]These boxes have established themselves as a profitable option for physical training centres. Maximising financial returns may therefore be your next big goal. But, how can you increase profitability in a cross-training box?<\/strong> In this article we explain and show you several KPIs that will help you to achieve it.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Improving the profitability of your centre<\/strong> means changing the way you think about it. In other words, the traditional system needs to be revamped to offer a totally different experience. What factors must be taken care of in order to succeed with a studio that is positioned among the best?<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]If you want to increase the profitability of your box,<\/strong> you need to carry out a comprehensive renovation plan. But how do you know if the transformations are paying off? To find out, you have your centre’s KPIs<\/strong> (key performance indicators). Thanks to these, you will be able to redirect your strategy or refine it when needed.[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n This sounds too obvious, so it is worth qualifying it. If the number of customers increases<\/strong>, it means you are doing things right. However, this figure should be taken with a pinch of salt, as it may simply be reflecting the trends of the year. Remember that January and September are the months when subscriptions grow the most.[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n This value will help you to correct the previous one, although it also works independently. The fluctuation rate is the equivalent of customer turnover, i.e. the average between lows and highs. If this figure remains stable, it is a sign that you are gaining the loyalty of a larger number of athletes. <\/strong>[\/et_pb_text][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”5px||5px||false|false” border_width_all=”5px” border_color_all=”#e09900″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Fluctuation rate = (N\u00ba new users in a month + N\u00ba users that left your box in the same month) \/ 2<\/strong><\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n If you have revamped your available activities, it is essential that you find out whether they are proving successful with your visitors. To do this, you should look at the demand for each activity in terms of the number of hours accumulated among athletes and the number of places occupied<\/strong>. If an activity is not very popular, don’t be afraid to cut it out.[\/et_pb_text][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” custom_padding=”5px||5px||false|false” border_width_all=”5px” border_color_all=”#E09900″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Avarage demand for activitiesd = Hours per week of that activity \/ N\u00ba of places occupied of that activity per week<\/strong><\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Leads are the people who know about your centre through marketing campaigns or word of mouth. The key to successful online advertising is to convert as many of them as possible into customers<\/strong>. A well positioned website and a good subscription application are definitive in this respect.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]The profitability of your cross-training box<\/strong> is hidden behind four fundamental tips. The new post-pandemic circumstances are calling for a change of scenery in sports centres. Let’s see what steps you can start taking.[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n One of the main keys to successfully running a gym is to avoid relying on occasional users. Therefore, it is best to create a group of trusted customers who feel part of the studio. This will give you a much stronger cash flow, allowing you to make more ambitious plans.<\/p>\n In all of the above, sports sponsorship also plays a really important role<\/strong>. If one of your clients is going to participate in a competition, you have a great opportunity. For what reason? Remember that displaying your advertising to an audience made up almost exclusively of your target audience can be very profitable.[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n When it comes to managing your box, you have two options: focus on one athlete profile or cover a wide range. Whichever you choose, remember to design your entire centre accordingly<\/strong>. In other words, if you prefer to target the most professional athletes, you need to have the facilities designed to the millimetre for them.<\/p>\n All of the above may sound obvious, but you’d be surprised how many boxes fail to differentiate themselves. This often leads to them losing a lot of visibility and being overtaken by their competition. Remember that less can sometimes be more, so it is essential that you know how to offer added value to your users and differentiate yourself from the competition<\/a>.[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n If you want to diversify your studio’s income and thus make your sports centre more profitable<\/strong>, think about including additional services such us nutrition or physiotherapy<\/strong>. Consider adding more value to our users experience by using a management software<\/a>.<\/p>\n Another popular source of income for studios is the sale of food and drink, supplementation and materials. Most studios offer a beverage service, but others go much further, offering a daily food service, training materials, or sports supplementation. Likewise, the sale of merchandising<\/strong> of your studio will not only be useful to have more sources of income, but also to work on the feeling of belonging among your customers. You know that creating a community in your studio is very important.<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]As you have seen, increasing the profitability of your crosstraining box involves a radical change<\/strong>. Thanks to 21st century sports centre management, you will be able to achieve success more easily. Do you already have a strategy in place to consolidate your box as an attractive option? It’s time to adapt to the new times![\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Boosting the profitability of your box means boosting your business through a well-thought-out strategy. What are the basic KPIs?<\/p>\n","protected":false},"author":5,"featured_media":8112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[53],"tags":[],"yoast_head":"\nKey factors for success with your cross-training centre<\/strong><\/span><\/h2>\n
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How to measure the profitability of your box?<\/strong><\/span><\/h2>\n
1. Number of customers<\/strong><\/h3>\n
2. Fluctuation rate<\/strong><\/h3>\n
3. Avarage demand for activities<\/strong><\/h3>\n
4. Conversion of leads<\/strong><\/h3>\n
Tips to improve profitability<\/strong><\/span><\/h2>\n
1. Create identity and belonging<\/strong><\/h3>\n
2. Specialty versus range<\/strong><\/h3>\n
3. Additional services<\/strong><\/h3>\n