{"id":37859,"date":"2026-07-23T12:55:00","date_gmt":"2026-07-23T12:55:00","guid":{"rendered":"https:\/\/resawod.com\/workflows\/"},"modified":"2026-08-14T06:57:27","modified_gmt":"2026-08-14T06:57:27","slug":"workflows","status":"publish","type":"page","link":"https:\/\/resawod.com\/es\/workflows\/","title":{"rendered":"Workflows y audiencias"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\nWorkflows y audiencias | Resawod<\/title>\r\n<meta name=\"description\" content=\"Workflows y audiencias en Resawod: segmenta a tus miembros con la precisi\u00f3n que necesites y deja que los mensajes de tu gimnasio se env\u00eden solos, por el canal correcto.\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:ital,wght@0,400;0,500;0,600;0,700;0,800;1,500&display=swap\">\r\n<style>\r\n :root {\r\n --yellow: #F8AF20;\r\n --navy: #21405A;\r\n --cream: #FBF1E0;\r\n --lav: #EEF0F8;\r\n --ink-soft: #56697A;\r\n --ink-mute: #8193A1;\r\n --line: #DCE0EC;\r\n --r-card: 18px;\r\n --r-lg: 24px;\r\n --r-pill: 999px;\r\n --shadow: 0 18px 40px -22px rgba(33,64,90,.28), 0 2px 6px rgba(33,64,90,.05);\r\n }\r\n *, *::before, *::after { box-sizing: border-box; }\r\n html { scroll-behavior: smooth; }\r\n body { margin: 0; background: var(--cream); color: var(--navy); font-family: 'Poppins', system-ui, sans-serif; -webkit-font-smoothing: antialiased; overflow-x: hidden; }\r\n img { max-width: 100%; }\r\n\r\n .icon { width: 20px; height: 20px; display: inline-block; vertical-align: middle; flex: none; }\r\n svg.icon { fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }\r\n\r\n .wrap { max-width: 1180px; margin: 0 auto; padding: 0 48px; }\r\n .wrap-narrow { max-width: 860px; }\r\n @media (max-width: 720px){ .wrap { padding: 0 22px; } }\r\n\r\n a { color: inherit; }\r\n :focus-visible { outline: 3px solid var(--yellow); outline-offset: 2px; }\r\n\r\n .mark { background-image: linear-gradient(transparent 58%, rgba(248,175,32,.42) 58%, rgba(248,175,32,.42) 92%, transparent 92%); padding: 0 .04em; }\r\n .hl { color: var(--yellow); }\r\n\r\n .pill { display: inline-flex; align-items: center; gap: 8px; font-size: 12.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; padding: 8px 16px; border-radius: var(--r-pill); }\r\n .pill-cream { background: #F6E2BE; color: #9A6B12; }\r\n .pill-lav { background: #DDE2F2; color: var(--navy); }\r\n\r\n .btn { display: inline-flex; align-items: center; gap: 10px; font-family: inherit; font-weight: 700 !important; font-size: 16px; text-decoration: none !important; border: none; padding: 15px 30px; border-radius: var(--r-pill); cursor: pointer; transition: transform .15s, background .15s; }\r\n .btn-yellow { background: var(--yellow); color: var(--navy) !important; box-shadow: 0 10px 22px -10px rgba(248,175,32,.8); }\r\n .btn-yellow:hover { background: #ffbf3e; transform: translateY(-1px); }\r\n .btn-ghost-navy { background: transparent; color: var(--navy) !important; border: 1.5px solid var(--line); }\r\n .btn-ghost-navy:hover { background: #fff; border-color: var(--navy); transform: translateY(-1px); }\r\n .btn-ghost-dark { background: transparent; color: #fff !important; border: 1.5px solid rgba(255,255,255,.85); }\r\n .btn-ghost-dark:hover { background: #fff; color: var(--navy) !important; transform: translateY(-1px); }\r\n .btn-sm { padding: 10px 20px; font-size: 14px; }\r\n\r\n \/* ================= HERO ================= *\/\r\n .hero { padding: 64px 0 84px; }\r\n .hero-top { display: grid; grid-template-columns: 1.05fr .95fr; gap: 60px; align-items: center; }\r\n .hero-eyebrow { display: flex; align-items: center; gap: 10px; }\r\n .hero-eyebrow .crumb { font-size: 13px; font-weight: 600; color: var(--ink-mute); }\r\n .hero h1 { font-weight: 700; font-size: 46px; line-height: 1.12; letter-spacing: -.025em; margin: 22px 0 0; color: var(--navy); text-wrap: balance; }\r\n .hero .lede { font-size: 19px; line-height: 1.6; color: var(--ink-soft); margin: 22px 0 0; max-width: 46ch; }\r\n .hero .cta-row { display: flex; align-items: center; gap: 16px; margin-top: 32px; flex-wrap: wrap; }\r\n .hero .microcopy { font-size: 13px; color: var(--ink-mute); margin-top: 14px; }\r\n\r\n @media (max-width: 980px){\r\n .hero-top { grid-template-columns: 1fr; }\r\n .hero h1 { font-size: 34px; }\r\n }\r\n\r\n \/* --- Hero workflow anatomy mock --- *\/\r\n .acc-wrap { position: relative; }\r\n .wf-card { background: #fff; border-radius: var(--r-lg); box-shadow: var(--shadow); padding: 30px; }\r\n .wf-head { display: flex; align-items: center; justify-content: space-between; margin-bottom: 24px; }\r\n .wf-head .title { font-weight: 700; font-size: 15px; color: var(--navy); }\r\n .wf-head .toggle { display: flex; align-items: center; gap: 6px; font-size: 11.5px; font-weight: 700; color: #2E8B57; background: #E9F6EE; padding: 5px 12px; border-radius: var(--r-pill); }\r\n .wf-head .toggle .dot { width: 7px; height: 7px; border-radius: 50%; background: #2E8B57; }\r\n\r\n .wf-label { display: block; font-size: 11px; font-weight: 700; letter-spacing: .07em; text-transform: uppercase; color: var(--ink-mute); margin-bottom: 8px; }\r\n .wf-block { display: flex; align-items: center; gap: 12px; background: var(--lav); border-radius: 14px; padding: 14px 16px; }\r\n .wf-block .ic { width: 36px; height: 36px; border-radius: 10px; background: #fff; display: flex; align-items: center; justify-content: center; flex: none; }\r\n .wf-block .ic .icon { width: 19px; height: 19px; color: var(--navy); }\r\n .wf-block .txt { font-weight: 700; font-size: 14.5px; color: var(--navy); }\r\n\r\n .wf-arrow { display: flex; justify-content: center; padding: 8px 0; color: var(--ink-mute); font-size: 18px; line-height: 1; }\r\n\r\n .wf-channels { display: flex; gap: 10px; }\r\n .wf-channel { display: flex; align-items: center; gap: 10px; background: var(--lav); border-radius: 14px; padding: 12px 14px; flex: 1; }\r\n .wf-channel .ic { width: 30px; height: 30px; border-radius: 9px; background: #fff; display: flex; align-items: center; justify-content: center; flex: none; }\r\n .wf-channel .ic .icon { width: 16px; height: 16px; color: var(--navy); }\r\n .wf-channel .label { font-weight: 700; font-size: 13px; color: var(--navy); }\r\n\r\n .acc-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; margin: 24px 0 0; padding: 16px 4px; background: var(--cream); border-radius: 14px; }\r\n .acc-stats .st { text-align: center; }\r\n .acc-stats .st b { display: block; font-size: 18px; font-weight: 700; color: var(--navy); }\r\n .acc-stats .st span { font-size: 10.5px; color: var(--ink-mute); font-weight: 600; }\r\n\r\n .float-chip { position: absolute; background: #fff; border-radius: 14px; box-shadow: var(--shadow); padding: 12px 16px; display: flex; align-items: center; gap: 10px; }\r\n .float-chip .ic { width: 30px; height: 30px; border-radius: 9px; display: flex; align-items: center; justify-content: center; flex: none; background: var(--lav); }\r\n .float-chip .ic .icon { width: 17px; height: 17px; color: var(--navy); }\r\n .float-chip .txt .k { font-size: 12.5px; font-weight: 700; color: var(--navy); }\r\n .float-chip .txt .v { font-size: 11px; color: var(--ink-mute); }\r\n .chip-alert { left: -24px; bottom: 24px; }\r\n .chip-capacity { right: -18px; top: -20px; }\r\n @media (max-width: 640px){ .float-chip { position: static; margin-top: 12px; width: fit-content; } }\r\n\r\n \/* ================= PAIN ================= *\/\r\n .pain { background: var(--lav); padding: 84px 0; }\r\n .sec-head { max-width: 640px; }\r\n .sec-head .pill { margin-bottom: 18px; }\r\n .sec-head h2 { font-weight: 700; font-size: 32px; line-height: 1.18; letter-spacing: -.02em; margin: 0; color: var(--navy); text-wrap: balance; }\r\n .sec-head p { font-size: 17px; line-height: 1.6; color: var(--ink-soft); margin: 16px 0 0; }\r\n\r\n .pain-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 44px; }\r\n .pain-card { background: #fff; border-radius: var(--r-card); padding: 26px 24px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n .pain-card .ic { width: 42px; height: 42px; border-radius: 12px; background: #FDEAEA; display: flex; align-items: center; justify-content: center; margin-bottom: 16px; }\r\n .pain-card .ic .icon { width: 22px; height: 22px; color: #C64545; }\r\n .pain-card h3 { font-size: 16.5px; font-weight: 700; margin: 0 0 8px; color: var(--navy); }\r\n .pain-card p { font-size: 14.5px; line-height: 1.55; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 980px){ .pain-grid { grid-template-columns: 1fr 1fr; } }\r\n @media (max-width: 620px){ .pain-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= PILLARS (solution, sell-first) ================= *\/\r\n .features { padding: 92px 0; background: var(--cream); }\r\n .pillars { display: flex; flex-direction: column; gap: 24px; margin-top: 48px; }\r\n .pillar { background: #fff; border-radius: var(--r-card); padding: 34px; box-shadow: var(--shadow); display: grid; grid-template-columns: 1fr 1fr; gap: 36px; align-items: start; }\r\n .pillar-head { display: flex; align-items: center; gap: 14px; margin-bottom: 14px; }\r\n .pillar-head .ic { width: 46px; height: 46px; border-radius: 13px; background: var(--navy); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .pillar-head .ic .icon { width: 23px; height: 23px; color: var(--yellow); }\r\n .pillar-head h3 { font-size: 21px; font-weight: 700; margin: 0; color: var(--navy); line-height: 1.25; }\r\n .pillar-lede { font-size: 15.5px; line-height: 1.6; color: var(--ink-soft); margin: 0; }\r\n .pillar-points { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 14px; }\r\n .pillar-points li { display: flex; align-items: center; gap: 12px; font-size: 14.5px; color: var(--navy); font-weight: 600; line-height: 1.45; }\r\n .pillar-points li .ic { width: 24px; height: 24px; border-radius: 7px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .pillar-points li .ic .icon { width: 14px; height: 14px; color: var(--navy); }\r\n @media (max-width: 860px){ .pillar { grid-template-columns: 1fr; gap: 22px; padding: 28px; } }\r\n\r\n \/* ================= TYPES GRID ================= *\/\r\n .types { padding: 84px 0; background: var(--lav); }\r\n .types-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 44px; }\r\n .type-card { background: #fff; border-radius: var(--r-card); padding: 24px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n .type-top { display: flex; align-items: center; gap: 10px; margin-bottom: 10px; }\r\n .type-top .ic { width: 34px; height: 34px; border-radius: 10px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .type-top .ic .icon { width: 18px; height: 18px; color: var(--navy); }\r\n .type-name { font-weight: 700; font-size: 15.5px; color: var(--navy); }\r\n .type-desc { font-size: 13.5px; line-height: 1.5; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 980px){ .types-grid { grid-template-columns: 1fr 1fr; } }\r\n @media (max-width: 620px){ .types-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= FLOW ================= *\/\r\n .flow { background: var(--cream); padding: 84px 0; }\r\n .flow-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 48px; position: relative; }\r\n .flow-step { position: relative; padding: 0 20px; text-align: left; }\r\n .flow-step:not(:last-child)::after { content: \"\"; position: absolute; top: 21px; right: -10px; width: calc(100% - 22px); height: 2px; background: repeating-linear-gradient(90deg, var(--line) 0 8px, transparent 8px 14px); }\r\n .flow-num { width: 42px; height: 42px; border-radius: 50%; background: var(--navy); color: var(--yellow); font-weight: 700; font-size: 16px; display: flex; align-items: center; justify-content: center; margin-bottom: 18px; position: relative; z-index: 1; }\r\n .flow-step h3 { font-size: 15.5px; font-weight: 700; margin: 0 0 6px; color: var(--navy); }\r\n .flow-step p { font-size: 13.5px; line-height: 1.5; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 900px){ .flow-grid { grid-template-columns: 1fr 1fr; gap: 32px 20px; } .flow-step:not(:last-child)::after { display: none; } }\r\n @media (max-width: 560px){ .flow-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= SIBLING MODULES ================= *\/\r\n .siblings { padding: 84px 0; background: var(--lav); }\r\n .sib-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 40px; }\r\n .sib-card { display: flex; align-items: center; gap: 16px; background: #fff; border: 1px solid var(--line); border-radius: var(--r-card); padding: 22px; text-decoration: none; transition: transform .15s, box-shadow .15s; }\r\n .sib-card:hover { transform: translateY(-2px); box-shadow: var(--shadow); }\r\n .sib-card .ic { width: 44px; height: 44px; border-radius: 12px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .sib-card .ic .icon { width: 22px; height: 22px; color: var(--navy); }\r\n .sib-card .t { font-weight: 700; font-size: 15px; color: var(--navy); }\r\n .sib-card .s { font-size: 12.5px; color: var(--ink-mute); margin-top: 2px; }\r\n .sib-card .go { margin-left: auto; color: var(--ink-mute); }\r\n @media (max-width: 800px){ .sib-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= FINAL CTA ================= *\/\r\n .cta-final { background: var(--navy); color: #fff; padding: 90px 0; text-align: center; }\r\n .cta-final h2 { font-weight: 700; font-size: 34px; line-height: 1.2; letter-spacing: -.02em; margin: 0 auto; max-width: 640px; color: #fff; text-wrap: balance; }\r\n .cta-final p { font-size: 17px; color: rgba(255,255,255,.78); margin: 16px auto 0; max-width: 520px; }\r\n .cta-final .cta-row { display: flex; align-items: center; justify-content: center; gap: 16px; margin-top: 32px; flex-wrap: wrap; }\r\n<\/style>\r\n\r\n<svg width=\"0\" height=\"0\" style=\"position:absolute\" aria-hidden=\"true\">\r\n <defs>\r\n <symbol id=\"ic-people\" viewBox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8.3\" r=\"2.5\"\/><path d=\"M4.2 19c0-2.8 2.1-4.6 4.8-4.6s4.8 1.8 4.8 4.6\"\/><circle cx=\"16.6\" cy=\"8.8\" r=\"2\"\/><path d=\"M14.9 14.5c2.1.3 3.6 1.9 3.6 4.3\"\/><\/symbol>\r\n <symbol id=\"ic-calendar\" viewBox=\"0 0 24 24\"><rect x=\"3.5\" y=\"5\" width=\"17\" height=\"15\" rx=\"2.5\"\/><path d=\"M3.5 10h17M8 3v4M16 3v4\"\/><\/symbol>\r\n <symbol id=\"ic-clock\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M12 7.5V12l3.2 2\"\/><\/symbol>\r\n <symbol id=\"ic-target\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8\"\/><circle cx=\"12\" cy=\"12\" r=\"4.3\"\/><circle cx=\"12\" cy=\"12\" r=\"1\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <symbol id=\"ic-repeat\" viewBox=\"0 0 24 24\"><path d=\"M6 7h9.5a3 3 0 0 1 3 3v1.5\"\/><path d=\"M13 4l3.5 3-3.5 3\"\/><path d=\"M18 17H8.5a3 3 0 0 1-3-3v-1.5\"\/><path d=\"M11 20l-3.5-3 3.5-3\"\/><\/symbol>\r\n <symbol id=\"ic-mail\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5.5\" width=\"18\" height=\"13\" rx=\"2\"\/><path d=\"M3.5 6.5 12 13 20.5 6.5\"\/><\/symbol>\r\n <symbol id=\"ic-sms\" viewBox=\"0 0 24 24\"><rect x=\"7\" y=\"2.5\" width=\"10\" height=\"19\" rx=\"2.2\"\/><path d=\"M9.5 8h5M9.5 11.3h3\"\/><circle cx=\"12\" cy=\"18\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <symbol id=\"ic-chat\" viewBox=\"0 0 24 24\"><path d=\"M4 5.5h16c.66 0 1.2.54 1.2 1.2v9.4c0 .66-.54 1.2-1.2 1.2H9.3L5 21v-3.7H4c-.66 0-1.2-.54-1.2-1.2V6.7c0-.66.54-1.2 1.2-1.2Z\"\/><circle cx=\"8\" cy=\"11.3\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"12\" cy=\"11.3\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"16\" cy=\"11.3\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <symbol id=\"ic-share\" viewBox=\"0 0 24 24\"><circle cx=\"6\" cy=\"12\" r=\"2.4\"\/><circle cx=\"17.2\" cy=\"6\" r=\"2.4\"\/><circle cx=\"17.2\" cy=\"18\" r=\"2.4\"\/><path d=\"M8.1 10.7 15 7M8.1 13.3 15 17\"\/><\/symbol>\r\n <symbol id=\"ic-bell\" viewBox=\"0 0 24 24\"><path d=\"M6 16v-4.5a6 6 0 0 1 12 0V16l1.8 2.2H4.2Z\"\/><path d=\"M10.3 20a1.9 1.9 0 0 0 3.4 0\"\/><\/symbol>\r\n <symbol id=\"ic-layers\" viewBox=\"0 0 24 24\"><path d=\"M12 3.5 21 8.5 12 13.5 3 8.5Z\"\/><path d=\"M3 12.5 12 17.5 21 12.5\"\/><path d=\"M3 16.5 12 21.5 21 16.5\"\/><\/symbol>\r\n <symbol id=\"ic-chart\" viewBox=\"0 0 24 24\"><path d=\"M3 20h18\"\/><rect x=\"5\" y=\"12\" width=\"3.2\" height=\"8\"\/><rect x=\"10.4\" y=\"7\" width=\"3.2\" height=\"13\"\/><rect x=\"15.8\" y=\"15\" width=\"3.2\" height=\"5\"\/><\/symbol>\r\n <symbol id=\"ic-check\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M8.2 12.4 10.7 15 15.9 9.3\"\/><\/symbol>\r\n <symbol id=\"ic-arrow-forward\" viewBox=\"0 0 24 24\"><path d=\"M4 12h15.5\"\/><path d=\"M14 6.5 19.5 12 14 17.5\"\/><\/symbol>\r\n <\/defs>\r\n<\/svg>\r\n\r\n<body>\r\n\r\n<main id=\"workflows-audiencias\">\r\n\r\n <!-- ================= HERO ================= -->\r\n <section class=\"hero\">\r\n <div class=\"wrap hero-top\">\r\n <div>\r\n <div class=\"hero-eyebrow\">\r\n <span class=\"pill pill-cream\">Automatiza tu gimnasio<\/span>\r\n <span class=\"crumb\">\/ Workflows y audiencias<\/span>\r\n <\/div>\r\n <h1>El mensaje de tu gimnasio se dispara solo, a la audiencia exacta que decidas<\/h1>\r\n <p class=\"lede\">Defines el evento \u2014un alta, un abono a punto de caducar, una clase que empieza en unas horas\u2014 y el sistema env\u00eda el mensaje a quien corresponde, por el canal correcto. Sin que nadie de tu equipo tenga que acordarse de enviarlo a mano.<\/p>\r\n <div class=\"cta-row\">\r\n <a class=\"btn btn-yellow\" href=\"https:\/\/resawod.com\/es\/demo\/\">Reserva tu demo gratuita<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"acc-wrap\">\r\n <div class=\"wf-card\">\r\n <div class=\"wf-head\">\r\n <span class=\"title\">Workflow: Vencimiento de abono<\/span>\r\n <span class=\"toggle\"><span class=\"dot\"><\/span>Activo<\/span>\r\n <\/div>\r\n\r\n <span class=\"wf-label\">Cuando<\/span>\r\n <div class=\"wf-block\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-clock\"><\/use><\/svg><\/span>\r\n <span class=\"txt\">Abono caduca en 7 d\u00edas<\/span>\r\n <\/div>\r\n\r\n <div class=\"wf-arrow\">\u2193<\/div>\r\n\r\n <span class=\"wf-label\">Audiencia<\/span>\r\n <div class=\"wf-block\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-people\"><\/use><\/svg><\/span>\r\n <span class=\"txt\">18 miembros<\/span>\r\n <\/div>\r\n\r\n <div class=\"wf-arrow\">\u2193<\/div>\r\n\r\n <span class=\"wf-label\">Se env\u00eda por<\/span>\r\n <div class=\"wf-channels\">\r\n <div class=\"wf-channel\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-mail\"><\/use><\/svg><\/span>\r\n <span class=\"label\">Email<\/span>\r\n <\/div>\r\n <div class=\"wf-channel\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-sms\"><\/use><\/svg><\/span>\r\n <span class=\"label\">SMS<\/span>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"acc-stats\">\r\n <div class=\"st\"><b>4<\/b><span>Workflows activos<\/span><\/div>\r\n <div class=\"st\"><b>Sin l\u00edmite<\/b><span>de audiencias<\/span><\/div>\r\n <div class=\"st\"><b>5<\/b><span>canales disponibles<\/span><\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"float-chip chip-alert\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-people\"><\/use><\/svg><\/span>\r\n <span class=\"txt\"><span class=\"k\">Bienvenida a nuevo miembro<\/span><br><span class=\"v\">Otro workflow activo<\/span><\/span>\r\n <\/div>\r\n <div class=\"float-chip chip-capacity\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-calendar\"><\/use><\/svg><\/span>\r\n <span class=\"txt\"><span class=\"k\">Recordatorio antes de clase<\/span><br><span class=\"v\">Otro workflow activo<\/span><\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= PAIN ================= -->\r\n <section class=\"pain\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-lav\">La realidad<\/span>\r\n <h2>Un mensaje igual para todos no sirve, y escribirlo uno a uno tampoco escala<\/h2>\r\n <p>Cuanto m\u00e1s crece tu gimnasio, menos sentido tiene mandar lo mismo a todo el mundo, y menos tiempo tienes para escribir a cada miembro a mano. Esto es lo que suele fallar.<\/p>\r\n <\/div>\r\n\r\n <div class=\"pain-grid\">\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-mail\"><\/use><\/svg><\/span>\r\n <h3>Enviar lo mismo a todos, aunque no aplique a todos<\/h3>\r\n <p>Un aviso de renovaci\u00f3n no le sirve a quien acaba de apuntarse, y un recordatorio de clase no le sirve a quien no la tiene reservada.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-clock\"><\/use><\/svg><\/span>\r\n <h3>Acordarte de escribir a cada uno, a tiempo<\/h3>\r\n <p>Bienvenida al alta, aviso antes de que caduque el abono, recordatorio de la pr\u00f3xima clase: si depende de que alguien se acuerde, algunas veces no se env\u00eda.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-layers\"><\/use><\/svg><\/span>\r\n <h3>Los datos para segmentar existen, pero est\u00e1n repartidos<\/h3>\r\n <p>Abono, actividad, asistencia, antig\u00fcedad: la informaci\u00f3n existe, pero sin una forma de cruzarla no sirve para dirigir nada.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chat\"><\/use><\/svg><\/span>\r\n <h3>Cada canal, en una herramienta distinta<\/h3>\r\n <p>Email por un lado, SMS por otro, avisos de la app por otro: gestionar el mismo mensaje en varios sitios es tiempo que no recuperas.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= PILLARS (sell-first) ================= -->\r\n <section class=\"features\" id=\"funcionalidad\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">La soluci\u00f3n<\/span>\r\n <h2>Segmenta una vez, y deja que el mensaje se ocupe de s\u00ed mismo<\/h2>\r\n <p>Audiencias decide a qui\u00e9n. Workflows decide cu\u00e1ndo. Juntas resuelven cada comunicaci\u00f3n de tu gimnasio, autom\u00e1tica o puntual.<\/p>\r\n <\/div>\r\n\r\n <div class=\"pillars\">\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-target\"><\/use><\/svg><\/span>\r\n <h3>Audiencias: la segmentaci\u00f3n que lo hace posible<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Antes de enviar nada, decides a qui\u00e9n. Audiencias te deja construir segmentos tan finos como necesites \u2014por abono, actividad, asistencia, antig\u00fcedad, lo que sea\u2014 y usarlos en un env\u00edo puntual o como disparador de un Workflow entero.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Segmentaciones complejas, combinando tantos criterios como necesites<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>V\u00e1lida tanto para un env\u00edo puntual como para un Workflow completo<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>La misma base que alimenta tus KPIs e informes<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-repeat\"><\/use><\/svg><\/span>\r\n <h3>Workflows: el mensaje se dispara solo<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Defines el evento \u2014un alta, un abono a punto de caducar, una clase que empieza en unas horas\u2014 y el sistema env\u00eda el mensaje a la audiencia correcta, sin que nadie tenga que acordarse de hacerlo.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Bienvenida autom\u00e1tica a cada nuevo miembro<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Aviso autom\u00e1tico antes de que caduque un abono<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Recordatorio autom\u00e1tico antes de cada clase<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-bell\"><\/use><\/svg><\/span>\r\n <h3>Un env\u00edo puntual, cuando lo decidas t\u00fa<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">No todo tiene que ser autom\u00e1tico. Eliges una audiencia y lanzas un env\u00edo \u00fanico \u2014una promoci\u00f3n, un aviso puntual\u2014 sin montar un Workflow para algo de una sola vez.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Mismo constructor de audiencias, sin configurar un disparador<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Pensado para comunicaciones puntuales, no recurrentes<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Se env\u00eda en cuanto lo confirmas, sin esperar a que se cumpla ning\u00fan evento<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chat\"><\/use><\/svg><\/span>\r\n <h3>Todos tus canales, un mismo disparo<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Email, SMS, push, avisos y chat: el mensaje sale por el canal que corresponda a esa audiencia, sin abrir una herramienta distinta para cada uno.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Un env\u00edo, con el canal (o varios) que elijas<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Mismo panel donde ya gestionas reservas y abonos<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Consistente con lo que ya env\u00edas desde Marketing<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= TYPES GRID ================= -->\r\n <section class=\"types\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-lav\">De cerca<\/span>\r\n <h2>Audiencias y Workflows trabajando a la vez<\/h2>\r\n <p>Cada uno resuelve una parte: a qui\u00e9n, cu\u00e1ndo y por d\u00f3nde.<\/p>\r\n <\/div>\r\n\r\n <div class=\"types-grid\">\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-people\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Bienvenida a nuevo miembro<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Se dispara en cuanto se completa el alta.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-clock\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Abono a punto de caducar<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Aviso autom\u00e1tico antes del vencimiento.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-calendar\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Recordatorio antes de cada clase<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Llega a quien tiene la reserva, cuando toca.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-target\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Segmentaci\u00f3n por abono<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Filtra por el tipo de abono o cuota de cada miembro.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-layers\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Segmentaci\u00f3n combinada<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Cruza abono, actividad, asistencia y antig\u00fcedad a la vez.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-bell\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Env\u00edo puntual<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Un mensaje \u00fanico a la audiencia que elijas, sin automatizarlo.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-share\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Multicanal<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Email, SMS, push, avisos o chat, desde el mismo env\u00edo.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chart\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Base para KPIs e informes<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">La misma audiencia que usas para comunicar, luego se puede medir.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= FLOW ================= -->\r\n <section class=\"flow\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">De un vistazo<\/span>\r\n <h2>As\u00ed se resuelve un env\u00edo, de principio a fin<\/h2>\r\n <\/div>\r\n\r\n <div class=\"flow-grid\">\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">1<\/div>\r\n <h3>Construyes la audiencia<\/h3>\r\n <p>Por abono, actividad, asistencia, antig\u00fcedad o lo que necesites.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">2<\/div>\r\n <h3>Eliges el disparador<\/h3>\r\n <p>Un evento concreto para un Workflow, o un env\u00edo puntual cuando t\u00fa decidas.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">3<\/div>\r\n <h3>El mensaje sale por el canal correcto<\/h3>\r\n <p>Email, SMS, push, avisos o chat, seg\u00fan c\u00f3mo lo configures.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">4<\/div>\r\n <h3>Queda listo para medir<\/h3>\r\n <p>La misma audiencia alimenta tus KPIs e informes.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= SIBLING MODULES ================= -->\r\n <section class=\"siblings\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">Trabaja junto a<\/span>\r\n <h2>Workflows y audiencias conecta con el resto de tu gimnasio<\/h2>\r\n <p>No sustituye a estos m\u00f3dulos: los usa como fuente de datos y como destino de cada env\u00edo.<\/p>\r\n <\/div>\r\n\r\n <div class=\"sib-grid\">\r\n <a class=\"sib-card\" href=\"https:\/\/resawod.com\/es\/marketing\/\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-mail\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Marketing<\/span><br><span class=\"s\">Todos tus canales de comunicaci\u00f3n<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <a class=\"sib-card\" href=\"https:\/\/resawod.com\/es\/automatizacion-gimnasio\/\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-repeat\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Automatizaci\u00f3n diaria<\/span><br><span class=\"s\">Cobros, impagos, reservas y accesos<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <a class=\"sib-card\" href=\"https:\/\/resawod.com\/es\/kpis\/\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chart\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">KPIs e informes<\/span><br><span class=\"s\">Mide lo que ya est\u00e1s segmentando<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= FINAL CTA ================= -->\r\n <section class=\"cta-final\">\r\n <div class=\"wrap\">\r\n <h2>\u00bfTodo listo para que cada mensaje llegue a quien toca, solo?<\/h2>\r\n <p>Ve tus audiencias y Workflows funcionando en tu propio gimnasio.<\/p>\r\n <div class=\"cta-row\">\r\n <a class=\"btn btn-yellow\" href=\"https:\/\/resawod.com\/es\/demo\/\">Reserva tu demo gratuita<\/a>\r\n <a class=\"btn btn-ghost-dark\" href=\"https:\/\/resawod.com\/es\/precios\/\">Calcular precio<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n<\/main>\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Workflows y audiencias | Resawod Automatiza tu gimnasio \/ Workflows y audiencias El mensaje de tu gimnasio se dispara solo, a la audiencia exacta que decidas Defines el evento \u2014un alta, un abono a punto de caducar, una clase que empieza en unas horas\u2014 y el sistema env\u00eda el mensaje a quien corresponde, por el […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-37859","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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