{"id":37894,"date":"2026-08-10T09:11:51","date_gmt":"2026-08-10T09:11:51","guid":{"rendered":"https:\/\/resawod.com\/kpis\/"},"modified":"2026-08-14T11:56:56","modified_gmt":"2026-08-14T11:56:56","slug":"kpis","status":"publish","type":"page","link":"https:\/\/resawod.com\/es\/kpis\/","title":{"rendered":"KPIs e informes"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\n\r\n\r\nKPIs e informes | Resawod<\/title>\r\n<meta name=\"description\" content=\"El dashboard de KPIs de Resawod y su librer\u00eda de informes por \u00e1rea: negocio y actividad de tu gimnasio, filtrables y exportables, sin salir del sistema.\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:ital,wght@0,400;0,500;0,600;0,700;0,800;1,500&display=swap\">\r\n<style>\r\n :root {\r\n --yellow: #F8AF20;\r\n --navy: #21405A;\r\n --cream: #FBF1E0;\r\n --lav: #EEF0F8;\r\n --ink-soft: #56697A;\r\n --ink-mute: #8193A1;\r\n --line: #DCE0EC;\r\n --r-card: 18px;\r\n --r-lg: 24px;\r\n --r-pill: 999px;\r\n --shadow: 0 18px 40px -22px rgba(33,64,90,.28), 0 2px 6px rgba(33,64,90,.05);\r\n }\r\n *, *::before, *::after { box-sizing: border-box; }\r\n html { scroll-behavior: smooth; }\r\n body { margin: 0; background: var(--cream); color: var(--navy); font-family: 'Poppins', system-ui, sans-serif; -webkit-font-smoothing: antialiased; overflow-x: hidden; }\r\n img { max-width: 100%; }\r\n\r\n .icon { width: 20px; height: 20px; display: inline-block; vertical-align: middle; flex: none; }\r\n svg.icon { fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }\r\n\r\n .wrap { max-width: 1180px; margin: 0 auto; padding: 0 48px; }\r\n .wrap-narrow { max-width: 860px; }\r\n @media (max-width: 720px){ .wrap { padding: 0 22px; } }\r\n\r\n a { color: inherit; }\r\n :focus-visible { outline: 3px solid var(--yellow); outline-offset: 2px; }\r\n\r\n .mark { background-image: linear-gradient(transparent 58%, rgba(248,175,32,.42) 58%, rgba(248,175,32,.42) 92%, transparent 92%); padding: 0 .04em; }\r\n .hl { color: var(--yellow); }\r\n\r\n .pill { display: inline-flex; align-items: center; gap: 8px; font-size: 12.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; padding: 8px 16px; border-radius: var(--r-pill); }\r\n .pill-cream { background: #F6E2BE; color: #9A6B12; }\r\n .pill-lav { background: #DDE2F2; color: var(--navy); }\r\n\r\n .btn { display: inline-flex; align-items: center; gap: 10px; font-family: inherit; font-weight: 700 !important; font-size: 16px; text-decoration: none !important; border: none; padding: 15px 30px; border-radius: var(--r-pill); cursor: pointer; transition: transform .15s, background .15s; }\r\n .btn-yellow { background: var(--yellow); color: var(--navy) !important; box-shadow: 0 10px 22px -10px rgba(248,175,32,.8); }\r\n .btn-yellow:hover { background: #ffbf3e; transform: translateY(-1px); }\r\n .btn-ghost-navy { background: transparent; color: var(--navy) !important; border: 1.5px solid var(--line); }\r\n .btn-ghost-navy:hover { background: #fff; border-color: var(--navy); transform: translateY(-1px); }\r\n .btn-ghost-dark { background: transparent; color: #fff !important; border: 1.5px solid rgba(255,255,255,.85); }\r\n .btn-ghost-dark:hover { background: #fff; color: var(--navy) !important; transform: translateY(-1px); }\r\n .btn-sm { padding: 10px 20px; font-size: 14px; }\r\n\r\n \/* ================= HERO ================= *\/\r\n .hero { padding: 64px 0 84px; }\r\n .hero-top { display: grid; grid-template-columns: 1.05fr .95fr; gap: 60px; align-items: center; }\r\n .hero-eyebrow { display: flex; align-items: center; gap: 10px; }\r\n .hero-eyebrow .crumb { font-size: 13px; font-weight: 600; color: var(--ink-mute); }\r\n .hero h1 { font-weight: 700; font-size: 46px; line-height: 1.12; letter-spacing: -.025em; margin: 22px 0 0; color: var(--navy); text-wrap: balance; }\r\n .hero .lede { font-size: 19px; line-height: 1.6; color: var(--ink-soft); margin: 22px 0 0; max-width: 46ch; }\r\n .hero .cta-row { display: flex; align-items: center; gap: 16px; margin-top: 32px; flex-wrap: wrap; }\r\n .hero .microcopy { font-size: 13px; color: var(--ink-mute); margin-top: 14px; }\r\n\r\n @media (max-width: 980px){\r\n .hero-top { grid-template-columns: 1fr; }\r\n .hero h1 { font-size: 34px; }\r\n }\r\n\r\n \/* --- Hero: antes \/ con Resawod --- *\/\r\n .kpi-wrap { position: relative; }\r\n .kpi-card { background: #fff; border-radius: var(--r-lg); box-shadow: var(--shadow); padding: 26px; }\r\n\r\n .split-grid { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 16px; }\r\n .split-label { font-size: 10.5px; font-weight: 700; text-transform: uppercase; letter-spacing: .06em; display: block; margin-bottom: 12px; }\r\n .split-label.bad { color: #C64545; }\r\n .split-label.good { color: #2E8B57; }\r\n .split-col:first-child { opacity: .82; }\r\n .split-arrow { color: var(--ink-mute); }\r\n .split-arrow .icon { width: 22px; height: 22px; }\r\n\r\n .scatter { display: flex; flex-direction: column; gap: 8px; }\r\n .scatter-row { display: flex; align-items: center; gap: 9px; padding: 10px 12px; border-radius: 10px; background: var(--lav); border: 1px dashed var(--line); font-size: 11.5px; font-weight: 600; color: var(--ink-soft); }\r\n .scatter-row .icon { width: 15px; height: 15px; color: var(--ink-mute); }\r\n\r\n .kpi-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }\r\n .kpi-grid.compact { grid-template-columns: 1fr; gap: 8px; }\r\n .kpi-tile { background: var(--lav); border-radius: 14px; padding: 16px; }\r\n .kpi-grid.compact .kpi-tile { padding: 11px 13px; display: flex; align-items: center; justify-content: space-between; }\r\n .kpi-tile .lbl { font-size: 10.5px; font-weight: 700; color: var(--ink-mute); text-transform: uppercase; letter-spacing: .05em; }\r\n .kpi-grid.compact .kpi-tile .lbl { margin: 0; }\r\n .kpi-tile .val { font-size: 22px; font-weight: 700; color: var(--navy); margin-top: 6px; line-height: 1; }\r\n .kpi-grid.compact .kpi-tile .val { margin: 0; font-size: 16px; }\r\n .kpi-tile .delta { font-size: 11px; font-weight: 700; margin-top: 5px; color: #2E8B57; }\r\n .kpi-tile .bars { display: flex; align-items: flex-end; gap: 3px; height: 26px; margin-top: 12px; }\r\n .kpi-tile .bars span { flex: 1; background: #fff; border-radius: 3px 3px 0 0; }\r\n\r\n @media (max-width: 640px){ .split-grid { grid-template-columns: 1fr; } .split-arrow { transform: rotate(90deg); justify-self: center; } }\r\n\r\n .float-chip { position: absolute; background: #fff; border-radius: 14px; box-shadow: var(--shadow); padding: 12px 16px; display: flex; align-items: center; gap: 10px; }\r\n .float-chip .ic { width: 30px; height: 30px; border-radius: 9px; display: flex; align-items: center; justify-content: center; flex: none; }\r\n .float-chip .ic .icon { width: 17px; height: 17px; }\r\n .float-chip .txt .k { font-size: 12.5px; font-weight: 700; color: var(--navy); }\r\n .float-chip .txt .v { font-size: 11px; color: var(--ink-mute); }\r\n .chip-audience { left: -24px; bottom: 22px; }\r\n .chip-audience .ic { background: var(--lav); } .chip-audience .ic .icon { color: var(--navy); }\r\n .chip-nofile { right: -18px; top: -20px; }\r\n .chip-nofile .ic { background: #E4F3EA; } .chip-nofile .ic .icon { color: #226B44; }\r\n @media (max-width: 640px){ .float-chip { position: static; margin-top: 12px; width: fit-content; } }\r\n\r\n \/* ================= PAIN ================= *\/\r\n .pain { background: var(--lav); padding: 84px 0; }\r\n .sec-head { max-width: 640px; }\r\n .sec-head .pill { margin-bottom: 18px; }\r\n .sec-head h2 { font-weight: 700; font-size: 32px; line-height: 1.18; letter-spacing: -.02em; margin: 0; color: var(--navy); text-wrap: balance; }\r\n .sec-head p { font-size: 17px; line-height: 1.6; color: var(--ink-soft); margin: 16px 0 0; }\r\n\r\n .pain-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 44px; }\r\n .pain-card { background: #fff; border-radius: var(--r-card); padding: 26px 24px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n .pain-card .ic { width: 42px; height: 42px; border-radius: 12px; background: #FDEAEA; display: flex; align-items: center; justify-content: center; margin-bottom: 16px; }\r\n .pain-card .ic .icon { width: 22px; height: 22px; color: #C64545; }\r\n .pain-card h3 { font-size: 16.5px; font-weight: 700; margin: 0 0 8px; color: var(--navy); }\r\n .pain-card p { font-size: 14.5px; line-height: 1.55; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 980px){ .pain-grid { grid-template-columns: 1fr 1fr; } }\r\n @media (max-width: 620px){ .pain-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= PILLARS (solution, sell-first) ================= *\/\r\n .features { padding: 92px 0; background: var(--cream); }\r\n .pillars { display: flex; flex-direction: column; gap: 24px; margin-top: 48px; }\r\n .pillar { background: #fff; border-radius: var(--r-card); padding: 34px; box-shadow: var(--shadow); display: grid; grid-template-columns: 1fr 1fr; gap: 36px; align-items: start; }\r\n .pillar-head { display: flex; align-items: center; gap: 14px; margin-bottom: 14px; }\r\n .pillar-head .ic { width: 46px; height: 46px; border-radius: 13px; background: var(--navy); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .pillar-head .ic .icon { width: 23px; height: 23px; color: var(--yellow); }\r\n .pillar-head h3 { font-size: 21px; font-weight: 700; margin: 0; color: var(--navy); line-height: 1.25; }\r\n .pillar-lede { font-size: 15.5px; line-height: 1.6; color: var(--ink-soft); margin: 0; }\r\n .pillar-points { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 14px; }\r\n .pillar-points li { display: flex; align-items: center; gap: 12px; font-size: 14.5px; color: var(--navy); font-weight: 600; line-height: 1.45; }\r\n .pillar-points li .ic { width: 24px; height: 24px; border-radius: 7px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .pillar-points li .ic .icon { width: 14px; height: 14px; color: var(--navy); }\r\n @media (max-width: 860px){ .pillar { grid-template-columns: 1fr; gap: 22px; padding: 28px; } }\r\n\r\n \/* ================= TYPES GRID ================= *\/\r\n .types { padding: 84px 0; background: var(--lav); }\r\n .types-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 44px; }\r\n .type-card { background: #fff; border-radius: var(--r-card); padding: 24px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n .type-top { display: flex; align-items: center; gap: 10px; margin-bottom: 10px; }\r\n .type-top .ic { width: 34px; height: 34px; border-radius: 10px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .type-top .ic .icon { width: 18px; height: 18px; color: var(--navy); }\r\n .type-name { font-weight: 700; font-size: 15.5px; color: var(--navy); }\r\n .type-desc { font-size: 13.5px; line-height: 1.5; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 980px){ .types-grid { grid-template-columns: 1fr 1fr; } }\r\n @media (max-width: 620px){ .types-grid { grid-template-columns: 1fr; } }\r\n\r\n .areas-note { margin-top: 40px; padding-top: 32px; border-top: 1px solid var(--line); }\r\n .areas-lbl { font-size: 13.5px; font-weight: 700; color: var(--ink-mute); margin: 0 0 14px; }\r\n .areas-chips { display: flex; flex-wrap: wrap; gap: 10px; }\r\n .area-chip { font-size: 13px; font-weight: 600; color: var(--navy); background: #fff; border: 1px solid var(--line); padding: 8px 16px; border-radius: var(--r-pill); }\r\n .area-chip.more { color: var(--ink-mute); border-style: dashed; }\r\n\r\n \/* ================= FLOW ================= *\/\r\n .flow { background: var(--cream); padding: 84px 0; }\r\n .flow-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 48px; position: relative; }\r\n .flow-step { position: relative; padding: 0 20px; text-align: left; }\r\n .flow-step:not(:last-child)::after { content: \"\"; position: absolute; top: 21px; right: -10px; width: calc(100% - 22px); height: 2px; background: repeating-linear-gradient(90deg, var(--line) 0 8px, transparent 8px 14px); }\r\n .flow-num { width: 42px; height: 42px; border-radius: 50%; background: var(--navy); color: var(--yellow); font-weight: 700; font-size: 16px; display: flex; align-items: center; justify-content: center; margin-bottom: 18px; position: relative; z-index: 1; }\r\n .flow-step h3 { font-size: 15.5px; font-weight: 700; margin: 0 0 6px; color: var(--navy); }\r\n .flow-step p { font-size: 13.5px; line-height: 1.5; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 900px){ .flow-grid { grid-template-columns: 1fr 1fr; gap: 32px 20px; } .flow-step:not(:last-child)::after { display: none; } }\r\n @media (max-width: 560px){ .flow-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= SIBLING MODULES ================= *\/\r\n .siblings { padding: 84px 0; background: var(--lav); }\r\n .sib-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 40px; }\r\n .sib-card { display: flex; align-items: center; gap: 16px; background: #fff; border: 1px solid var(--line); border-radius: var(--r-card); padding: 22px; text-decoration: none; transition: transform .15s, box-shadow .15s; }\r\n .sib-card:hover { transform: translateY(-2px); box-shadow: var(--shadow); }\r\n .sib-card .ic { width: 44px; height: 44px; border-radius: 12px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .sib-card .ic .icon { width: 22px; height: 22px; color: var(--navy); }\r\n .sib-card .t { font-weight: 700; font-size: 15px; color: var(--navy); }\r\n .sib-card .s { font-size: 12.5px; color: var(--ink-mute); margin-top: 2px; }\r\n .sib-card .go { margin-left: auto; color: var(--ink-mute); }\r\n @media (max-width: 800px){ .sib-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= FINAL CTA ================= *\/\r\n .cta-final { background: var(--navy); color: #fff; padding: 90px 0; text-align: center; }\r\n .cta-final h2 { font-weight: 700; font-size: 34px; line-height: 1.2; letter-spacing: -.02em; margin: 0 auto; max-width: 640px; color: #fff; text-wrap: balance; }\r\n .cta-final p { font-size: 17px; color: rgba(255,255,255,.78); margin: 16px auto 0; max-width: 520px; }\r\n .cta-final .cta-row { display: flex; align-items: center; justify-content: center; gap: 16px; margin-top: 32px; flex-wrap: wrap; }\r\n<\/style>\r\n\r\n<svg width=\"0\" height=\"0\" style=\"position:absolute\" aria-hidden=\"true\">\r\n <defs>\r\n <symbol id=\"ic-gauge\" viewBox=\"0 0 24 24\"><path d=\"M4 16a8 8 0 0 1 16 0\"\/><path d=\"M12 16 15.2 11\"\/><circle cx=\"12\" cy=\"16\" r=\"1.3\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <symbol id=\"ic-people\" viewBox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8.3\" r=\"2.5\"\/><path d=\"M4.2 19c0-2.8 2.1-4.6 4.8-4.6s4.8 1.8 4.8 4.6\"\/><circle cx=\"16.6\" 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24\"><circle cx=\"12\" cy=\"12\" r=\"8\"\/><circle cx=\"12\" cy=\"12\" r=\"4.3\"\/><circle cx=\"12\" cy=\"12\" r=\"1\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <symbol id=\"ic-columns\" viewBox=\"0 0 24 24\"><rect x=\"3.5\" y=\"5\" width=\"5\" height=\"14\" rx=\"1.4\"\/><rect x=\"9.5\" y=\"5\" width=\"5\" height=\"9\" rx=\"1.4\"\/><rect x=\"15.5\" y=\"5\" width=\"5\" height=\"11.5\" rx=\"1.4\"\/><\/symbol>\r\n <symbol id=\"ic-table\" viewBox=\"0 0 24 24\"><rect x=\"3.5\" y=\"4.5\" width=\"17\" height=\"15\" rx=\"2\"\/><path d=\"M3.5 9.5h17M9 9.5V19.5\"\/><\/symbol>\r\n <symbol id=\"ic-calc\" viewBox=\"0 0 24 24\"><rect x=\"5\" y=\"3.5\" width=\"14\" height=\"17\" rx=\"2\"\/><path d=\"M8 7.5h8M8.5 12h.01M12 12h.01M15.5 12h.01M8.5 15.5h.01M12 15.5h.01M15.5 15.5v3.2\"\/><\/symbol>\r\n <symbol id=\"ic-question\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M9.5 9.3a2.5 2.5 0 1 1 3.6 2.2c-.9.5-1.1 1-1.1 2\"\/><circle cx=\"12\" cy=\"16.6\" r=\"1\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <\/defs>\r\n<\/svg>\r\n\r\n<body>\r\n\r\n<main id=\"kpis-informes\">\r\n\r\n <!-- ================= HERO ================= -->\r\n <section class=\"hero\">\r\n <div class=\"wrap hero-top\">\r\n <div>\r\n <div class=\"hero-eyebrow\">\r\n <span class=\"pill pill-cream\">Controla tu negocio<\/span>\r\n <span class=\"crumb\">\/ KPIs e informes<\/span>\r\n <\/div>\r\n <h1>Deja de perseguir tus n\u00fameros en sitios distintos<\/h1>\r\n <p class=\"lede\">Facturaci\u00f3n, altas, asistencia: todo lo que hoy vive repartido, convertido en un dashboard de KPIs en directo y una librer\u00eda de informes que filtras y exportas cuando los necesitas, todo dentro de Resawod.<\/p>\r\n <div class=\"cta-row\">\r\n <a class=\"btn btn-yellow\" href=\"https:\/\/resawod.com\/es\/demo\/\">Reserva tu demo gratuita<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"kpi-wrap\">\r\n <div class=\"kpi-card\">\r\n <div class=\"split-grid\">\r\n <div class=\"split-col\">\r\n <span class=\"split-label bad\">Hoy<\/span>\r\n <div class=\"scatter\">\r\n <div class=\"scatter-row\"><svg class=\"icon\"><use href=\"#ic-table\"><\/use><\/svg>Excel de facturaci\u00f3n<\/div>\r\n <div class=\"scatter-row\"><svg class=\"icon\"><use href=\"#ic-calc\"><\/use><\/svg>Cuadre manual de abonados<\/div>\r\n <div class=\"scatter-row\"><svg class=\"icon\"><use href=\"#ic-question\"><\/use><\/svg>\u00bfVamos mejor que el mes pasado?<\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"split-arrow\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/div>\r\n <div class=\"split-col\">\r\n <span class=\"split-label good\">Con Resawod<\/span>\r\n <div class=\"kpi-grid compact\">\r\n <div class=\"kpi-tile\"><span class=\"lbl\">MRR<\/span><span class=\"val\">9.480 \u20ac<\/span><\/div>\r\n <div class=\"kpi-tile\"><span class=\"lbl\">Abonados<\/span><span class=\"val\">342<\/span><\/div>\r\n <div class=\"kpi-tile\"><span class=\"lbl\">Facturaci\u00f3n<\/span><span class=\"val\">11.240 \u20ac<\/span><\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"float-chip chip-audience\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-table\"><\/use><\/svg><\/span>\r\n <span class=\"txt\"><span class=\"k\">Informes por \u00e1rea<\/span><br><span class=\"v\">Exportables cuando los necesites<\/span><\/span>\r\n <\/div>\r\n <div class=\"float-chip chip-nofile\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-repeat\"><\/use><\/svg><\/span>\r\n <span class=\"txt\"><span class=\"k\">Siempre actualizado<\/span><br><span class=\"v\">Sin tocarlo a mano<\/span><\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= PAIN ================= -->\r\n <section class=\"pain\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-lav\">La realidad<\/span>\r\n <h2>Dirigir un gimnasio sin ver los n\u00fameros es decidir a ciegas<\/h2>\r\n <p>Sabes si el d\u00eda ha ido bien porque la sala estaba llena, pero eso no te dice si est\u00e1s creciendo, si el recurrente sube o si un segmento concreto se te est\u00e1 escapando. Esto es lo que suele faltar.<\/p>\r\n <\/div>\r\n\r\n <div class=\"pain-grid\">\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-gauge\"><\/use><\/svg><\/span>\r\n <h3>No sabes si creces o solo lo parece<\/h3>\r\n <p>Sin ver la evoluci\u00f3n real de abonados y MRR mes a mes, un baj\u00f3n se nota tarde, cuando ya ha pasado factura.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-layers\"><\/use><\/svg><\/span>\r\n <h3>Las herramientas sueltas no hablan entre ellas<\/h3>\r\n <p>Facturaci\u00f3n, altas y asistencia terminan en sitios distintos que no se cruzan solos, as\u00ed que la foto completa nunca est\u00e1 lista cuando la necesitas.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-target\"><\/use><\/svg><\/span>\r\n <h3>Los mismos n\u00fameros para todo el mundo<\/h3>\r\n <p>Sin poder filtrar por segmento, cualquier dato mezcla a todos tus atletas por igual, y las decisiones sobre un grupo concreto se quedan sin apoyo real.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-file\"><\/use><\/svg><\/span>\r\n <h3>Montar un BI para esto es demasiado<\/h3>\r\n <p>Contratar y configurar una herramienta de anal\u00edtica solo para ver cuatro n\u00fameros b\u00e1sicos es una inversi\u00f3n que la mayor\u00eda de gimnasios no necesita.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= PILLARS (sell-first) ================= -->\r\n <section class=\"features\" id=\"funcionalidad\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">La soluci\u00f3n<\/span>\r\n <h2>El pulso del d\u00eda a d\u00eda, y el detalle cuando lo necesitas<\/h2>\r\n <p>Un dashboard de KPIs en directo para no depender de la sensaci\u00f3n del d\u00eda, y una librer\u00eda de informes por \u00e1rea para cuando necesitas bajar al detalle, filtrarlo a tu manera y exportarlo.<\/p>\r\n <\/div>\r\n\r\n <div class=\"pillars\">\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-gauge\"><\/use><\/svg><\/span>\r\n <h3>Los KPIs que resumen la salud de tu gimnasio<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Abonados, abonados ganados, usuarios activos, nuevos usuarios registrados, MRR, MRR ganado, facturaci\u00f3n total e ingresos recurrentes: negocio y actividad, en el mismo panel.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>M\u00e9tricas de negocio y de actividad, sin mezclar herramientas<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Cada tarjeta compara el valor actual con el promedio del mes pasado<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Evoluci\u00f3n en el tiempo, para ver la tendencia y no solo la foto de hoy<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-target\"><\/use><\/svg><\/span>\r\n <h3>F\u00edltralo por audiencia, no solo por fecha<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Los mismos segmentos que ya usas en Workflows y automatizaciones sirven aqu\u00ed para leer tus KPIs por grupo: solo un abono concreto, solo un centro de entrenamiento, solo la audiencia que te interesa.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Mismo motor de audiencias que Workflows y automatizaciones<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Compara un segmento contra el total, sin montar una consulta aparte<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Cambia el filtro y el dashboard entero se recalcula solo<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-table\"><\/use><\/svg><\/span>\r\n <h3>Informes para cada \u00e1rea de tu gimnasio, no solo un dashboard<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Usuarios, abonos, cuotas, reservas, actividades, punto de venta, financiero... cada \u00e1rea tiene sus propios informes dentro de Resawod, listos para abrir en el momento en que los necesitas.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Organizados por \u00e1rea, no en una lista suelta que hay que rebuscar<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Se generan como tabla, fila a fila, no como otro dashboard m\u00e1s<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>La lista crece con el producto, sin que tengas que ir a buscarla a otro sitio<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-columns\"><\/use><\/svg><\/span>\r\n <h3>Cada informe, a tu medida, y exportado cuando lo necesites<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Muestra o esconde columnas, filtra cada campo por texto, rango o fecha, y guarda esa combinaci\u00f3n para no montarla otra vez. Cuando lo necesitas fuera de Resawod, lo exportas tal y como lo has dejado.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Columnas y filtros configurables, campo a campo<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Guarda combinaciones de filtros como predefinidos<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Exporta el informe tal y como lo has configurado<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= TYPES GRID ================= -->\r\n <section class=\"types\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-lav\">De cerca<\/span>\r\n <h2>Los KPIs que tienes siempre a la vista en el dashboard<\/h2>\r\n <p>Cada uno responde a una pregunta distinta sobre tu negocio, sin que tengas que ir a buscarla. El detalle de cada \u00e1rea vive aparte, en sus propios informes.<\/p>\r\n <\/div>\r\n\r\n <div class=\"types-grid\">\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-people\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Abonados<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Atletas con abono o cuota activa ahora mismo.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-user-plus\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Abonados ganados<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Nuevas altas de abono en el periodo elegido.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-gauge\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Usuarios activos<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Atletas que han entrenado o usado la app en el periodo.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-user-plus\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Nuevos usuarios registrados<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Altas nuevas en el sistema, tengan abono o no.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-wallet\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">MRR<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Ingreso recurrente mensual: el pulso de tu negocio.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-repeat\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">MRR ganado<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Cu\u00e1nto ha crecido tu recurrente en el periodo.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-file\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Facturaci\u00f3n total<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Todo lo cobrado en el periodo, recurrente y puntual.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-clock\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Ingresos recurrentes<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">La parte de tu facturaci\u00f3n que ya sabes que vuelve cada mes.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"areas-note\">\r\n <p class=\"areas-lbl\">Y para el detalle de cada \u00e1rea, informes propios:<\/p>\r\n <div class=\"areas-chips\">\r\n <span class=\"area-chip\">Usuarios<\/span>\r\n <span class=\"area-chip\">Abonos<\/span>\r\n <span class=\"area-chip\">Cuotas<\/span>\r\n <span class=\"area-chip\">Reservas<\/span>\r\n <span class=\"area-chip\">Actividades<\/span>\r\n <span class=\"area-chip\">Punto de venta<\/span>\r\n <span class=\"area-chip\">Financiero<\/span>\r\n <span class=\"area-chip\">Estad\u00edsticas<\/span>\r\n <span class=\"area-chip more\">y m\u00e1s<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= FLOW ================= -->\r\n <section class=\"flow\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">De un vistazo<\/span>\r\n <h2>Del pulso del d\u00eda a d\u00eda al detalle de cada \u00e1rea<\/h2>\r\n <\/div>\r\n\r\n <div class=\"flow-grid\">\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">1<\/div>\r\n <h3>Cada movimiento se registra solo<\/h3>\r\n <p>Altas, bajas, cobros y asistencia alimentan tanto el dashboard como los informes, sin que nadie introduzca nada aparte.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">2<\/div>\r\n <h3>El dashboard te da el pulso al momento<\/h3>\r\n <p>MRR, abonados, facturaci\u00f3n... filtrados por audiencia, sin abrir un solo informe.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">3<\/div>\r\n <h3>Si necesitas m\u00e1s detalle, abres el informe de esa \u00e1rea<\/h3>\r\n <p>Usuarios, abonos, reservas, financiero... cada uno como tabla, con sus propios filtros y columnas.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">4<\/div>\r\n <h3>Lo exportas si lo necesitas fuera de Resawod<\/h3>\r\n <p>Tal y como lo has configurado, sin volver a montarlo.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= SIBLING MODULES ================= -->\r\n <section class=\"siblings\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">Trabaja junto a<\/span>\r\n <h2>KPIs e informes conecta con el resto de tu gimnasio<\/h2>\r\n <p>No sustituye a estos m\u00f3dulos: se alimenta de lo que pasa en ellos para convertirlo en n\u00fameros.<\/p>\r\n <\/div>\r\n\r\n <div class=\"sib-grid\">\r\n <a class=\"sib-card\" href=\"https:\/\/resawod.com\/es\/workflows\/\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-target\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Workflows y audiencias<\/span><br><span class=\"s\">El motor de segmentaci\u00f3n que tambi\u00e9n filtra tus KPIs<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <a class=\"sib-card\" href=\"https:\/\/resawod.com\/es\/online\/\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-wallet\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Resapayments<\/span><br><span class=\"s\">SEPA, Online y TPV: de donde salen MRR y facturaci\u00f3n<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <a class=\"sib-card\" href=\"https:\/\/resawod.com\/es\/gestion-miembros-gimnasio\/\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-people\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Gesti\u00f3n de miembros<\/span><br><span class=\"s\">De donde salen abonados y usuarios activos<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= FINAL CTA ================= -->\r\n <section class=\"cta-final\">\r\n <div class=\"wrap\">\r\n <h2>\u00bfLista para dejar de decidir a ciegas?<\/h2>\r\n <p>Ve tu dashboard de KPIs y tus informes funcionando dentro de tu propio gimnasio.<\/p>\r\n <div class=\"cta-row\">\r\n <a class=\"btn btn-yellow\" href=\"https:\/\/resawod.com\/es\/demo\/\">Reserva tu demo gratuita<\/a>\r\n <a class=\"btn btn-ghost-dark\" href=\"https:\/\/resawod.com\/es\/precios\/\">Calcular precio<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n<\/main>\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El dashboard de KPIs de Resawod y su librer\u00eda de informes por \u00e1rea: negocio y actividad de tu gimnasio, filtrables y exportables, sin salir del sistema.<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-37894","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPIs e informes | Resawod<\/title>\n<meta name=\"description\" content=\"El dashboard de KPIs de Resawod y su librer\u00eda de informes por \u00e1rea: negocio y actividad de tu gimnasio, filtrables y exportables, sin salir del sistema.\" \/>\n<meta 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