{"id":37768,"date":"2026-07-22T09:49:55","date_gmt":"2026-07-22T09:49:55","guid":{"rendered":"https:\/\/resawod.com\/marketing\/"},"modified":"2026-07-22T09:49:59","modified_gmt":"2026-07-22T09:49:59","slug":"marketing","status":"publish","type":"page","link":"https:\/\/resawod.com\/fr\/marketing\/","title":{"rendered":"Marketing pour salles de sport et box"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\nMarketing pour salles de sport et box | Resawod<\/title>\r\n<meta name=\"description\" content=\"Logiciel de marketing pour salles de sport et box : email, push, SMS et r\u00e9seaux sociaux dans le m\u00eame panneau que r\u00e9servations et abonnements. Demandez votre d\u00e9mo.\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link rel=\"stylesheet\" href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:ital,wght@0,400;0,500;0,600;0,700;0,800;1,500&display=swap\">\r\n<style>\r\n :root {\r\n --yellow: #F8AF20;\r\n --navy: #21405A;\r\n --cream: #FBF1E0;\r\n --lav: #EEF0F8;\r\n --ink-soft: #56697A;\r\n --ink-mute: #8193A1;\r\n --line: #DCE0EC;\r\n --r-card: 18px;\r\n --r-lg: 24px;\r\n --r-pill: 999px;\r\n --shadow: 0 18px 40px -22px rgba(33,64,90,.28), 0 2px 6px rgba(33,64,90,.05);\r\n }\r\n *, *::before, *::after { box-sizing: border-box; }\r\n html { scroll-behavior: smooth; }\r\n body { margin: 0; background: var(--cream); color: var(--navy); font-family: 'Poppins', system-ui, sans-serif; -webkit-font-smoothing: antialiased; overflow-x: hidden; }\r\n img { max-width: 100%; }\r\n\r\n .icon { width: 20px; height: 20px; display: inline-block; vertical-align: middle; flex: none; }\r\n svg.icon { fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }\r\n\r\n .wrap { max-width: 1180px; margin: 0 auto; padding: 0 48px; }\r\n .wrap-narrow { max-width: 860px; }\r\n @media (max-width: 720px){ .wrap { padding: 0 22px; } }\r\n\r\n a { color: inherit; }\r\n :focus-visible { outline: 3px solid var(--yellow); outline-offset: 2px; }\r\n\r\n .mark { background-image: linear-gradient(transparent 58%, rgba(248,175,32,.42) 58%, rgba(248,175,32,.42) 92%, transparent 92%); padding: 0 .04em; }\r\n .hl { color: var(--yellow); }\r\n\r\n .pill { display: inline-flex; align-items: center; gap: 8px; font-size: 12.5px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; padding: 8px 16px; border-radius: var(--r-pill); }\r\n .pill-cream { background: #F6E2BE; color: #9A6B12; }\r\n .pill-lav { background: #DDE2F2; color: var(--navy); }\r\n\r\n .btn { display: inline-flex; align-items: center; gap: 10px; font-family: inherit; font-weight: 700 !important; font-size: 16px; text-decoration: none !important; border: none; padding: 15px 30px; border-radius: var(--r-pill); cursor: pointer; transition: transform .15s, background .15s; }\r\n .btn-yellow { background: var(--yellow); color: var(--navy) !important; box-shadow: 0 10px 22px -10px rgba(248,175,32,.8); }\r\n .btn-yellow:hover { background: #ffbf3e; transform: translateY(-1px); }\r\n .btn-ghost-navy { background: transparent; color: var(--navy) !important; border: 1.5px solid var(--line); }\r\n .btn-ghost-navy:hover { background: #fff; border-color: var(--navy); transform: translateY(-1px); }\r\n .btn-ghost-dark { background: transparent; color: #fff !important; border: 1.5px solid rgba(255,255,255,.85); }\r\n .btn-ghost-dark:hover { background: #fff; color: var(--navy) !important; transform: translateY(-1px); }\r\n .btn-sm { padding: 10px 20px; font-size: 14px; }\r\n\r\n \/* ================= HERO ================= *\/\r\n .hero { padding: 64px 0 84px; }\r\n .hero-top { display: grid; grid-template-columns: 1.05fr .95fr; gap: 60px; align-items: center; }\r\n .hero-eyebrow { display: flex; align-items: center; gap: 10px; }\r\n .hero-eyebrow .crumb { font-size: 13px; font-weight: 600; color: var(--ink-mute); }\r\n .hero h1 { font-weight: 700; font-size: 46px; line-height: 1.12; letter-spacing: -.025em; margin: 22px 0 0; color: var(--navy); text-wrap: balance; }\r\n .hero .lede { font-size: 19px; line-height: 1.6; color: var(--ink-soft); margin: 22px 0 0; max-width: 46ch; }\r\n .hero .cta-row { display: flex; align-items: center; gap: 16px; margin-top: 32px; flex-wrap: wrap; }\r\n .hero .microcopy { font-size: 13px; color: var(--ink-mute); margin-top: 14px; }\r\n\r\n @media (max-width: 980px){\r\n .hero-top { grid-template-columns: 1fr; }\r\n .hero h1 { font-size: 34px; }\r\n }\r\n\r\n \/* --- Hero : sch\u00e9ma conceptuel audience\u2192canaux (pas une vraie capture d'\u00e9cran) --- *\/\r\n .diagram-wrap { position: relative; }\r\n .diagram-card { background: #fff; border-radius: var(--r-lg); box-shadow: var(--shadow); padding: 40px 30px; text-align: center; }\r\n .diagram-source { display: inline-flex; align-items: center; gap: 10px; background: var(--lav); color: var(--navy); font-weight: 700; font-size: 14px; padding: 11px 20px; border-radius: var(--r-pill); }\r\n .diagram-source .icon { width: 18px; height: 18px; }\r\n .diagram-connector { width: 2px; height: 30px; margin: 6px auto; background: repeating-linear-gradient(180deg, var(--line) 0 6px, transparent 6px 11px); }\r\n .diagram-channels { display: flex; justify-content: center; flex-wrap: wrap; gap: 16px 14px; }\r\n .diagram-chip { display: flex; flex-direction: column; align-items: center; gap: 9px; width: 82px; }\r\n .diagram-chip .ic { width: 48px; height: 48px; border-radius: 14px; background: var(--cream); display: flex; align-items: center; justify-content: center; }\r\n .diagram-chip .ic .icon { width: 22px; height: 22px; color: var(--navy); }\r\n .diagram-chip .label { font-size: 11.5px; font-weight: 700; color: var(--navy); line-height: 1.3; }\r\n .diagram-caption { margin-top: 26px; font-size: 12.5px; color: var(--ink-mute); font-weight: 600; }\r\n\r\n .float-chip { position: absolute; background: #fff; border-radius: 14px; box-shadow: var(--shadow); padding: 12px 16px; display: flex; align-items: center; gap: 10px; }\r\n .float-chip .ic { width: 30px; height: 30px; border-radius: 9px; display: flex; align-items: center; justify-content: center; flex: none; }\r\n .float-chip .ic .icon { width: 17px; height: 17px; }\r\n .float-chip .txt .k { font-size: 12.5px; font-weight: 700; color: var(--navy); }\r\n .float-chip .txt .v { font-size: 11px; color: var(--ink-mute); }\r\n .chip-alert { left: -24px; bottom: 30px; }\r\n .chip-alert .ic { background: #E9F5EE; } .chip-alert .ic .icon { color: #2E8B57; }\r\n .chip-capacity { right: -18px; top: -20px; }\r\n .chip-capacity .ic { background: var(--lav); } .chip-capacity .ic .icon { color: var(--navy); }\r\n @media (max-width: 640px){ .float-chip { position: static; margin-top: 12px; width: fit-content; } }\r\n\r\n \/* ================= PAIN ================= *\/\r\n .pain { background: var(--lav); padding: 84px 0; }\r\n .sec-head { max-width: 640px; }\r\n .sec-head .pill { margin-bottom: 18px; }\r\n .sec-head h2 { font-weight: 700; font-size: 32px; line-height: 1.18; letter-spacing: -.02em; margin: 0; color: var(--navy); text-wrap: balance; }\r\n .sec-head p { font-size: 17px; line-height: 1.6; color: var(--ink-soft); margin: 16px 0 0; }\r\n\r\n .pain-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 44px; }\r\n .pain-card { background: #fff; border-radius: var(--r-card); padding: 26px 24px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n .pain-card .ic { width: 42px; height: 42px; border-radius: 12px; background: #FDEAEA; display: flex; align-items: center; justify-content: center; margin-bottom: 16px; }\r\n .pain-card .ic .icon { width: 22px; height: 22px; color: #C64545; }\r\n .pain-card h3 { font-size: 16.5px; font-weight: 700; margin: 0 0 8px; color: var(--navy); }\r\n .pain-card p { font-size: 14.5px; line-height: 1.55; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 980px){ .pain-grid { grid-template-columns: 1fr 1fr; } }\r\n @media (max-width: 620px){ .pain-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= PILLARS (solution, sell-first) ================= *\/\r\n .features { padding: 92px 0; background: var(--cream); }\r\n .pillars { display: flex; flex-direction: column; gap: 24px; margin-top: 48px; }\r\n .pillar { background: #fff; border-radius: var(--r-card); padding: 34px; box-shadow: var(--shadow); display: grid; grid-template-columns: 1fr 1fr; gap: 36px; align-items: center; }\r\n .pillar-head { display: flex; align-items: center; gap: 14px; margin-bottom: 14px; }\r\n .pillar-head .ic { width: 46px; height: 46px; border-radius: 13px; background: var(--navy); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .pillar-head .ic .icon { width: 23px; height: 23px; color: var(--yellow); }\r\n .pillar-head h3 { font-size: 21px; font-weight: 700; margin: 0; color: var(--navy); line-height: 1.25; }\r\n .pillar-lede { font-size: 15.5px; line-height: 1.6; color: var(--ink-soft); margin: 0; }\r\n .pillar-points { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 14px; }\r\n .pillar-points li { display: flex; align-items: center; gap: 12px; font-size: 14.5px; color: var(--navy); font-weight: 600; line-height: 1.45; }\r\n .pillar-points li .ic { width: 24px; height: 24px; border-radius: 7px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .pillar-points li .ic .icon { width: 14px; height: 14px; color: var(--navy); }\r\n @media (max-width: 860px){ .pillar { grid-template-columns: 1fr; gap: 22px; padding: 28px; } }\r\n\r\n \/* ================= CHANNELS ================= *\/\r\n .types { padding: 84px 0; background: var(--lav); }\r\n .method-group { margin-top: 48px; }\r\n .method-group-label { display: flex; align-items: center; gap: 10px; font-size: 12.5px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--ink-mute); margin: 0 0 22px; }\r\n .method-group-label .num { width: 20px; height: 20px; border-radius: 50%; background: var(--navy); color: var(--yellow); font-size: 11px; display: flex; align-items: center; justify-content: center; flex: none; }\r\n .types-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; }\r\n .types-grid.two-col { grid-template-columns: repeat(2, 1fr); }\r\n .type-card { background: #fff; border-radius: var(--r-card); padding: 28px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n .type-top { display: flex; align-items: center; gap: 12px; margin-bottom: 14px; }\r\n .type-top .ic { width: 34px; height: 34px; border-radius: 10px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .type-top .ic .icon { width: 18px; height: 18px; color: var(--navy); }\r\n .type-name { font-weight: 700; font-size: 15.5px; color: var(--navy); }\r\n .type-desc { font-size: 13.5px; line-height: 1.55; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 980px){ .types-grid, .types-grid.two-col { grid-template-columns: 1fr 1fr; } }\r\n @media (max-width: 620px){ .types-grid, .types-grid.two-col { grid-template-columns: 1fr; } }\r\n\r\n .limit-panel { margin-top: 56px; background: #fff; border-radius: var(--r-card); padding: 34px; box-shadow: 0 10px 26px -18px rgba(33,64,90,.25); }\r\n .limit-panel-head { display: flex; align-items: center; gap: 16px; margin-bottom: 20px; }\r\n .limit-panel-head .ic { width: 46px; height: 46px; border-radius: 13px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .limit-panel-head .ic .icon { width: 23px; height: 23px; color: var(--navy); }\r\n .limit-panel-head .t { font-weight: 700; font-size: 20px; color: var(--navy); }\r\n .limit-panel-head .s { font-size: 13px; color: var(--ink-mute); margin-top: 3px; }\r\n .limit-rows { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }\r\n .limit-row { display: flex; align-items: center; gap: 10px; padding: 12px 14px; border-radius: 12px; background: var(--lav); font-size: 13.5px; font-weight: 700; color: var(--navy); }\r\n .limit-row .badge { margin-left: auto; font-size: 11px; font-weight: 700; background: #fff; color: #9A6B12; padding: 4px 10px; border-radius: var(--r-pill); white-space: nowrap; }\r\n .limit-panel-cta { display: inline-flex; align-items: center; gap: 8px; margin-top: 22px; font-weight: 700; font-size: 14px; color: var(--navy); text-decoration: none !important; }\r\n .limit-panel-cta .icon { width: 16px; height: 16px; }\r\n @media (max-width: 980px){ .limit-rows { grid-template-columns: 1fr 1fr; } }\r\n @media (max-width: 560px){ .limit-rows { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= FLOW ================= *\/\r\n .flow { background: var(--lav); padding: 84px 0; }\r\n .flow-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 48px; position: relative; }\r\n .flow-step { position: relative; padding: 0 20px; text-align: left; }\r\n .flow-step:not(:last-child)::after { content: \"\"; position: absolute; top: 21px; right: -10px; width: calc(100% - 22px); height: 2px; background: repeating-linear-gradient(90deg, var(--line) 0 8px, transparent 8px 14px); }\r\n .flow-num { width: 42px; height: 42px; border-radius: 50%; background: var(--navy); color: var(--yellow); font-weight: 700; font-size: 16px; display: flex; align-items: center; justify-content: center; margin-bottom: 18px; position: relative; z-index: 1; }\r\n .flow-step h3 { font-size: 15.5px; font-weight: 700; margin: 0 0 6px; color: var(--navy); }\r\n .flow-step p { font-size: 13.5px; line-height: 1.5; color: var(--ink-soft); margin: 0; }\r\n @media (max-width: 900px){ .flow-grid { grid-template-columns: 1fr 1fr; gap: 32px 20px; } .flow-step:not(:last-child)::after { display: none; } }\r\n @media (max-width: 560px){ .flow-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= SIBLING MODULES ================= *\/\r\n .siblings { padding: 84px 0; background: var(--cream); }\r\n .sib-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; margin-top: 40px; }\r\n .sib-card { display: flex; align-items: center; gap: 16px; background: #fff; border: 1px solid var(--line); border-radius: var(--r-card); padding: 22px; text-decoration: none; transition: transform .15s, box-shadow .15s; }\r\n .sib-card:hover { transform: translateY(-2px); box-shadow: var(--shadow); }\r\n .sib-card .ic { width: 44px; height: 44px; border-radius: 12px; background: var(--lav); display: flex; align-items: center; justify-content: center; flex: none; }\r\n .sib-card .ic .icon { width: 22px; height: 22px; color: var(--navy); }\r\n .sib-card .t { font-weight: 700; font-size: 15px; color: var(--navy); }\r\n .sib-card .s { font-size: 12.5px; color: var(--ink-mute); margin-top: 2px; }\r\n .sib-card .go { margin-left: auto; color: var(--ink-mute); }\r\n @media (max-width: 800px){ .sib-grid { grid-template-columns: 1fr; } }\r\n\r\n \/* ================= FINAL CTA ================= *\/\r\n .cta-final { background: var(--navy); color: #fff; padding: 90px 0; text-align: center; }\r\n .cta-final h2 { font-weight: 700; font-size: 34px; line-height: 1.2; letter-spacing: -.02em; margin: 0 auto; max-width: 640px; color: #fff; text-wrap: balance; }\r\n .cta-final p { font-size: 17px; color: rgba(255,255,255,.78); margin: 16px auto 0; max-width: 520px; }\r\n .cta-final .cta-row { display: flex; align-items: center; justify-content: center; gap: 16px; margin-top: 32px; flex-wrap: wrap; }\r\n<\/style>\r\n\r\n<svg width=\"0\" height=\"0\" style=\"position:absolute\" aria-hidden=\"true\">\r\n <defs>\r\n <symbol id=\"ic-mail\" viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"5.5\" width=\"18\" height=\"13\" rx=\"2\"\/><path d=\"M3.5 6.5 12 13 20.5 6.5\"\/><\/symbol>\r\n <symbol id=\"ic-bell\" viewBox=\"0 0 24 24\"><path d=\"M6 16v-4.5a6 6 0 0 1 12 0V16l1.8 2.2H4.2Z\"\/><path d=\"M10.3 20a1.9 1.9 0 0 0 3.4 0\"\/><\/symbol>\r\n <symbol id=\"ic-news\" viewBox=\"0 0 24 24\"><path d=\"M4.5 4.5h12a2 2 0 0 1 2 2V18a1.5 1.5 0 0 1-1.5 1.5H6.5A2 2 0 0 1 4.5 17.5V4.5Z\"\/><path d=\"M18.5 8V17.5a1.5 1.5 0 0 0 1.5 1.5\"\/><path d=\"M7.5 8h6M7.5 11h6M7.5 14h4\"\/><\/symbol>\r\n <symbol id=\"ic-chat\" viewBox=\"0 0 24 24\"><path d=\"M4 5.5h16c.66 0 1.2.54 1.2 1.2v9.4c0 .66-.54 1.2-1.2 1.2H9.3L5 21v-3.7H4c-.66 0-1.2-.54-1.2-1.2V6.7c0-.66.54-1.2 1.2-1.2Z\"\/><circle cx=\"8\" cy=\"11.3\" r=\".9\" fill=\"currentColor\" stroke=\"none\"\/><circle cx=\"12\" cy=\"11.3\" r=\".9\" 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cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M12 7.5v5.5\"\/><circle cx=\"12\" cy=\"16.3\" r=\"1\" fill=\"currentColor\" stroke=\"none\"\/><\/symbol>\r\n <symbol id=\"ic-clock\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M12 7.5V12l3.2 2\"\/><\/symbol>\r\n <symbol id=\"ic-layers\" viewBox=\"0 0 24 24\"><path d=\"M12 3.5 21 8.5 12 13.5 3 8.5Z\"\/><path d=\"M3 12.5 12 17.5 21 12.5\"\/><path d=\"M3 16.5 12 21.5 21 16.5\"\/><\/symbol>\r\n <symbol id=\"ic-eye\" viewBox=\"0 0 24 24\"><path d=\"M2.5 12S6 5.8 12 5.8 21.5 12 21.5 12 18 18.2 12 18.2 2.5 12 2.5 12Z\"\/><circle cx=\"12\" cy=\"12\" r=\"2.6\"\/><\/symbol>\r\n <symbol id=\"ic-check\" viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"8.5\"\/><path d=\"M8.2 12.4 10.7 15 15.9 9.3\"\/><\/symbol>\r\n <symbol id=\"ic-arrow-forward\" viewBox=\"0 0 24 24\"><path d=\"M4 12h15.5\"\/><path d=\"M14 6.5 19.5 12 14 17.5\"\/><\/symbol>\r\n <\/defs>\r\n<\/svg>\r\n\r\n<body>\r\n\r\n<main id=\"marketing\">\r\n\r\n <!-- ================= HERO ================= -->\r\n <section class=\"hero\">\r\n <div class=\"wrap hero-top\">\r\n <div>\r\n <div class=\"hero-eyebrow\">\r\n <span class=\"pill pill-cream\">D\u00e9veloppez votre activit\u00e9<\/span>\r\n <span class=\"crumb\">\/ Marketing<\/span>\r\n <\/div>\r\n <h1>Tout le marketing de votre salle, <span class=\"mark\">sans quitter Resawod<\/span><\/h1>\r\n <p class=\"lede\">Communication, marketing et r\u00e9seaux sociaux dans le m\u00eame panneau o\u00f9 vous g\u00e9rez d\u00e9j\u00e0 r\u00e9servations et abonnements. Plus besoin de cinq outils diff\u00e9rents : tout est connect\u00e9 dans Resawod.<\/p>\r\n <div class=\"cta-row\">\r\n <a class=\"btn btn-yellow\" href=\"https:\/\/resawod.com\/fr\/demo\/\">Demandez votre d\u00e9mo gratuite<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"diagram-wrap\">\r\n <div class=\"diagram-card\">\r\n <span class=\"diagram-source\"><svg class=\"icon\"><use href=\"#ic-target\"><\/use><\/svg>Audience : actifs, 30 derniers jours<\/span>\r\n <div class=\"diagram-connector\"><\/div>\r\n <div class=\"diagram-channels\">\r\n <div class=\"diagram-chip\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-mail\"><\/use><\/svg><\/span>\r\n <span class=\"label\">Email<\/span>\r\n <\/div>\r\n <div class=\"diagram-chip\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-bell\"><\/use><\/svg><\/span>\r\n <span class=\"label\">Push<\/span>\r\n <\/div>\r\n <div class=\"diagram-chip\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-sms\"><\/use><\/svg><\/span>\r\n <span class=\"label\">SMS<\/span>\r\n <\/div>\r\n <div class=\"diagram-chip\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chat\"><\/use><\/svg><\/span>\r\n <span class=\"label\">Chat<\/span>\r\n <\/div>\r\n <div class=\"diagram-chip\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-share\"><\/use><\/svg><\/span>\r\n <span class=\"label\">R\u00e9seaux<\/span>\r\n <\/div>\r\n <\/div>\r\n <div class=\"diagram-caption\">Une m\u00eame audience, autant de canaux que n\u00e9cessaire<\/div>\r\n <\/div>\r\n\r\n <div class=\"float-chip chip-alert\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-link\"><\/use><\/svg><\/span>\r\n <span class=\"txt\"><span class=\"k\">Inscription express<\/span><br><span class=\"v\">Un lead entre tout seul<\/span><\/span>\r\n <\/div>\r\n <div class=\"float-chip chip-capacity\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-repeat\"><\/use><\/svg><\/span>\r\n <span class=\"txt\"><span class=\"k\">Workflows<\/span><br><span class=\"v\">Se d\u00e9clenche automatiquement<\/span><\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= PAIN ================= -->\r\n <section class=\"pain\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-lav\">La r\u00e9alit\u00e9<\/span>\r\n <h2>Faire du marketing avec cinq outils s\u00e9par\u00e9s, ce n'est pas faire du marketing, c'est \u00e9teindre des incendies<\/h2>\r\n <p>Un WhatsApp personnel pour les avis, un tableur pour les leads, un compte Instagram que personne ne planifie : rien ne communique entre eux, et chaque message doit \u00eatre r\u00e9\u00e9crit pour chaque canal. Voici ce qui pose probl\u00e8me le plus souvent.<\/p>\r\n <\/div>\r\n\r\n <div class=\"pain-grid\">\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-layers\"><\/use><\/svg><\/span>\r\n <h3>Chaque canal vit dans sa propre appli<\/h3>\r\n <p>L'avis part d'un c\u00f4t\u00e9, la promo d'un autre, le rappel d'un troisi\u00e8me : rien n'est connect\u00e9, donc rien ne se mesure ni ne se r\u00e9p\u00e8te facilement.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-clock\"><\/use><\/svg><\/span>\r\n <h3>Le lead refroidit pendant qu'un cr\u00e9neau se lib\u00e8re<\/h3>\r\n <p>Sans un moyen de le capter et de vous alerter \u00e0 l'instant, un prospect qui ne re\u00e7oit pas de r\u00e9ponse en quelques minutes essaie la salle d'\u00e0 c\u00f4t\u00e9.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-eye\"><\/use><\/svg><\/span>\r\n <h3>Vous ne savez pas ce qui apporte vraiment des inscriptions<\/h3>\r\n <p>Sans relier chaque inscription \u00e0 son origine, chaque euro d\u00e9pens\u00e9 en publicit\u00e9 ou sur les r\u00e9seaux est un pari \u00e0 l'aveugle, pas une d\u00e9cision bas\u00e9e sur des donn\u00e9es.<\/p>\r\n <\/div>\r\n <div class=\"pain-card\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-alert\"><\/use><\/svg><\/span>\r\n <h3>Le m\u00eame avis, r\u00e9\u00e9crit \u00e0 la main une fois de plus<\/h3>\r\n <p>Un changement d'horaire, une promo, un rappel de cours : sans segmentation ni automatisation, quelqu'un doit le r\u00e9diger et l'envoyer \u00e0 chaque fois.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= CHANNELS ================= -->\r\n <section class=\"types\" id=\"funcionalidad\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">La solution<\/span>\r\n <h2>Chaque canal, pour ce qu'il fait de mieux<\/h2>\r\n <p>Tous les avis ne m\u00e9ritent pas le m\u00eame canal. Un changement de derni\u00e8re minute appelle une notification push, une promo appelle un email, une urgence appelle un SMS. Resawod vous laisse choisir sans rien monter \u00e0 c\u00f4t\u00e9.<\/p>\r\n <\/div>\r\n\r\n <div class=\"method-group\">\r\n <div class=\"method-group-label\"><span class=\"num\">1<\/span>Parlez \u00e0 votre communaut\u00e9<\/div>\r\n <div class=\"types-grid\">\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-bell\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Push dans l'appli<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Alerte rapide et directe pour ceux qui ont l'appli de votre box ouverte sur leur mobile.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-news\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Actualit\u00e9s dans l'appli<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Des annonces qui restent enregistr\u00e9es dans l'appli, pour ceux qui ne les ont pas vues sur le moment.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chat\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Chat individuel<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Conversation directe, en aller-retour, avec l'athl\u00e8te, sans quitter Resawod.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chat\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Chat par activit\u00e9<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">\u00c9crivez \u00e0 tous les inscrits d'un cours : pour signaler une annulation ou demander d'apporter du mat\u00e9riel.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-mail\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Email<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Pour les newsletters, promotions et communications plus d\u00e9taill\u00e9es.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-sms\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">SMS<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Pour l'urgent : \u00e7a arrive m\u00eame sans l'appli ouverte ni l'email consult\u00e9.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"method-group\">\r\n <div class=\"method-group-label\"><span class=\"num\">2<\/span>Publiez et mesurez<\/div>\r\n <div class=\"types-grid two-col\">\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-share\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">R\u00e9seaux sociaux<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Publiez et programmez le contenu de vos r\u00e9seaux sans quitter le m\u00eame panneau.<\/p>\r\n <\/div>\r\n <div class=\"type-card\">\r\n <div class=\"type-top\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chart\"><\/use><\/svg><\/span>\r\n <span class=\"type-name\">Google Analytics<\/span>\r\n <\/div>\r\n <p class=\"type-desc\">Connectez votre compte pour ajouter du contexte sur l'origine de vos inscriptions.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"limit-panel\">\r\n <div class=\"limit-panel-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-repeat\"><\/use><\/svg><\/span>\r\n <div>\r\n <div class=\"t\">Workflows et audiences<\/div>\r\n <div class=\"s\">Ce que vous envoyez ici \u00e0 la main se d\u00e9clenche tout seul l\u00e0-bas<\/div>\r\n <\/div>\r\n <\/div>\r\n <div class=\"limit-rows\">\r\n <div class=\"limit-row\">Bienvenue \u00e0 un nouveau membre<span class=\"badge\">Automatique<\/span><\/div>\r\n <div class=\"limit-row\">Alerte avant l'expiration d'un abonnement<span class=\"badge\">Automatique<\/span><\/div>\r\n <div class=\"limit-row\">Rappel avant chaque cours<span class=\"badge\">Automatique<\/span><\/div>\r\n <\/div>\r\n <a class=\"limit-panel-cta\" href=\"#\">Voir Workflows et audiences<svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= PILLARS (sell-first) ================= -->\r\n <section class=\"features\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">Pourquoi c'est important<\/span>\r\n <h2>Pourquoi un centre d'entra\u00eenement en a besoin<\/h2>\r\n <p>Il ne s'agit pas d'envoyer plus de messages. Il s'agit de parler par le canal que votre communaut\u00e9 utilise vraiment, d'avoir votre lien d'inscription pr\u00eat l\u00e0 o\u00f9 il faut, et de savoir ce qui fonctionne sans avoir \u00e0 deviner.<\/p>\r\n <\/div>\r\n\r\n <div class=\"pillars\">\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-target\"><\/use><\/svg><\/span>\r\n <h3>Audiences : la segmentation qui rend tout le reste possible<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Avant d'envoyer quoi que ce soit, vous d\u00e9cidez \u00e0 qui. Audiences vous permet de construire des segments aussi pr\u00e9cis que n\u00e9cessaire \u2014 par abonnement, activit\u00e9, assiduit\u00e9, anciennet\u00e9, ce que vous voulez \u2014 et de les utiliser pour un envoi ponctuel ou comme d\u00e9clencheur d'un Workflow entier. C'est la pi\u00e8ce qui relie Marketing \u00e0 vos KPIs et rapports : la m\u00eame audience que vous utilisez pour communiquer est celle que vous mesurez ensuite.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Segmentations complexes, en combinant autant de crit\u00e8res que n\u00e9cessaire<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Valable aussi bien pour un email ponctuel que pour automatiser avec des Workflows<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>La m\u00eame base qui alimente vos KPIs et rapports<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chat\"><\/use><\/svg><\/span>\r\n <h3>Tous vos canaux, un seul panneau<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Push, avis, chat, email et SMS partent tous du m\u00eame endroit o\u00f9 vous g\u00e9rez d\u00e9j\u00e0 r\u00e9servations et abonnements. Vous choisissez l'audience et le message part par le bon canal, sans ouvrir cinq outils diff\u00e9rents pour dire la m\u00eame chose plusieurs fois.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Un m\u00eame envoi, avec le canal (ou plusieurs) de votre choix<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Mod\u00e8les pr\u00eats \u00e0 l'emploi pour les avis qui reviennent chaque semaine<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Historique des ouvertures et des clics par envoi<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-link\"><\/use><\/svg><\/span>\r\n <h3>Un lien d'inscription que vous placez o\u00f9 vous voulez<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Inscription express vous donne un lien d'inscription pour une publicit\u00e9, une publication sur les r\u00e9seaux ou n'importe quel coin de votre site : chaque clic entre directement comme lead, sans formulaires s\u00e9par\u00e9s ni recopie de donn\u00e9es \u00e0 la main. Resawod ne cr\u00e9e pas votre publicit\u00e9 ni votre campagne, mais centralise ce que vous faites d\u00e9j\u00e0 : le lien, la publication sur les r\u00e9seaux et le lead qui entre, le tout dans le m\u00eame panneau.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Un lien d'inscription, valable partout o\u00f9 vous le placez<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Chaque lead entre directement, pr\u00eat pour vos Leads et CRM<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Publication sur les r\u00e9seaux sociaux int\u00e9gr\u00e9e au m\u00eame panneau<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"pillar\">\r\n <div>\r\n <div class=\"pillar-head\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-chart\"><\/use><\/svg><\/span>\r\n <h3>Mesurez avec des donn\u00e9es r\u00e9elles, pas au hasard<\/h3>\r\n <\/div>\r\n <p class=\"pillar-lede\">Chaque inscription qui entre par votre lien d'Inscription express est identifi\u00e9e comme telle, et vous pouvez connecter Google Analytics pour ajouter du contexte. Vous arr\u00eatez de r\u00e9partir vos efforts \u00e0 l'aveugle et commencez \u00e0 vous appuyer sur des donn\u00e9es, pas sur l'intuition.<\/p>\r\n <\/div>\r\n <ul class=\"pillar-points\">\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Chaque inscription via Inscription express, identifi\u00e9e comme telle<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Google Analytics connectable, sans quitter le panneau<\/li>\r\n <li><span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-check\"><\/use><\/svg><\/span>Des donn\u00e9es l\u00e0 o\u00f9 vous d\u00e9cidez votre prochaine campagne, pas dans un tableur \u00e0 part<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= FLOW ================= -->\r\n <section class=\"flow\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-lav\">En un coup d'\u0153il<\/span>\r\n <h2>Comment fonctionne une campagne, du d\u00e9but \u00e0 la fin<\/h2>\r\n <\/div>\r\n\r\n <div class=\"flow-grid\">\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">1<\/div>\r\n <h3>Vous segmentez \u00e0 qui vous parlez<\/h3>\r\n <p>Par profil, activit\u00e9, abonnement ou comportement : vous choisissez exactement qui re\u00e7oit le message.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">2<\/div>\r\n <h3>Vous choisissez le canal<\/h3>\r\n <p>Push, email, SMS, chat, ou plusieurs \u00e0 la fois, selon ce que vous communiquez.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">3<\/div>\r\n <h3>Vous l'envoyez ou l'automatisez<\/h3>\r\n <p>En une fois, ou comme un Workflow qui se d\u00e9clenche tout seul au bon moment.<\/p>\r\n <\/div>\r\n <div class=\"flow-step\">\r\n <div class=\"flow-num\">4<\/div>\r\n <h3>Vous mesurez le r\u00e9sultat<\/h3>\r\n <p>Ouvertures, clics, et ce qui est entr\u00e9 par votre Inscription express. Avec Analytics connect\u00e9, vous ajoutez encore plus de contexte.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= SIBLING MODULES ================= -->\r\n <section class=\"siblings\">\r\n <div class=\"wrap\">\r\n <div class=\"sec-head\">\r\n <span class=\"pill pill-cream\">D\u00e9veloppez votre activit\u00e9<\/span>\r\n <h2>Le marketing, une pi\u00e8ce de plus pour d\u00e9velopper votre centre<\/h2>\r\n <p>Fonctionne avec le reste des modules de cette cat\u00e9gorie, sans changer d'outil.<\/p>\r\n <\/div>\r\n\r\n <div class=\"sib-grid\">\r\n <a class=\"sib-card\" href=\"#\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-people\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Leads et CRM<\/span><br><span class=\"s\">Suivez et convertissez chaque lead qui entre<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <a class=\"sib-card\" href=\"#\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-link\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Inscription express<\/span><br><span class=\"s\">Un lien d'inscription \u00e0 placer o\u00f9 vous voulez<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <a class=\"sib-card\" href=\"#\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-repeat\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">Workflows et audiences<\/span><br><span class=\"s\">Segmentation avanc\u00e9e et automatisation des envois<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <a class=\"sib-card\" href=\"#\">\r\n <span class=\"ic\"><svg class=\"icon\"><use href=\"#ic-shop\"><\/use><\/svg><\/span>\r\n <span><span class=\"t\">POS<\/span><br><span class=\"s\">Ventes et encaissements dans le m\u00eame syst\u00e8me<\/span><\/span>\r\n <span class=\"go\"><svg class=\"icon\"><use href=\"#ic-arrow-forward\"><\/use><\/svg><\/span>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n <!-- ================= FINAL CTA ================= -->\r\n <section class=\"cta-final\">\r\n <div class=\"wrap\">\r\n <h2>Envie de faire du marketing sans cinq outils s\u00e9par\u00e9s ?<\/h2>\r\n <p>D\u00e9couvrez comment fonctionnent vos campagnes, votre Inscription express et vos canaux, le tout dans le m\u00eame panneau.<\/p>\r\n <div class=\"cta-row\">\r\n <a class=\"btn btn-yellow\" href=\"https:\/\/resawod.com\/fr\/demo\/\">Demandez votre d\u00e9mo gratuite<\/a>\r\n <a class=\"btn btn-ghost-dark\" href=\"https:\/\/resawod.com\/fr\/tarifs\/\">Calculer le prix<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n<\/main>\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Logiciel de marketing pour salles de sport et box : email, push, SMS et r\u00e9seaux sociaux dans le m\u00eame panneau que r\u00e9servations et abonnements. Demandez votre d\u00e9mo.<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-37768","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing pour salles de sport et box | Resawod<\/title>\n<meta name=\"description\" content=\"Logiciel de marketing pour salles de sport et box : email, push, SMS et r\u00e9seaux sociaux dans le m\u00eame panneau que r\u00e9servations et abonnements. 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