Local SEO for Gyms: How to Appear on Google Maps
A practical guide to local SEO for gyms: how to optimise your Google Business Profile, generate reviews and appear in the top results on Google Maps when someone nearby searches for a gym.
How to retain members at a gym: the definitive guide
Why gym members leave and what to do to retain them: real causes, stage-by-stage strategies, the psychology of drop-off, and tools to automate follow-up.
Google Ads for Gyms: A Step-by-Step Guide
Learn how to create and optimise Google Ads campaigns for your gym: keywords, campaign structure, bidding strategies and conversion tracking. Without wasting your budget.
Personalised Workout Planning: The Complete Guide for Coaches
The complete guide to personalised workout planning for coaches — periodisation principles, how to scale individual programming across multiple athletes, and the systems that make it sustainable.
Gym Management: The Complete Guide for Gym Owners
Everything you need for effective gym management: memberships, bookings, payments, access control and automation. The complete guide for gym owners
Fitness Competitions 2026: The Key Events Every Gym Owner Should Know
CrossFit Open, HYROX, French Throwdown and more: the key fitness competitions in 2026 with tips to help your gym attract members and increase revenue.
Gym Profitability: What It Is, How to Calculate It and How to Improve ItGym Profitability: What It Is, How to Calculate It and How to Improve It
Everything you need to know about gym profitability: what it means, how to calculate it, sector benchmarks, and strategies to improve your profit margin.
How to Structure Weekly Programming in a Functional Training Gym
Learn how to structure programming in a functional training gym using a clear system that improves results, retention, and consistency.
ACSM Strength Training Guidelines: What Really Matters According to the Evidence
The latest ACSM position stand on strength training clarifies what really matters. Less complexity, more evidence-based results.
Gym Business Health Check: 6 Numbers You Should Review Every Week
Discover the 6 gym numbers you should review every week to monitor gym performance, improve retention, and keep your gym business healthy.