Whether you are planning to open a gym or already have one, a Business Plan is the key to success. In this article we will try to understand why it is necessary to make a gym business plan and how we can carry it out.

Did you know that attracting a new customer costs up to 10 times more than retaining an existing customer? Designing customer loyalty strategies becomes essential in a sector with such a high turnover as fitness. We tell you 5 strategies to increase customer loyalty in your gym.

Data is the most valuable tool in your box, but it needs to be analysed well to be useful. 7 reasons why it is key!

Managing customers is hard. You have to be able to identify, nurture and convert effectively. 9 essential steps!

The success of a box depends on knowing how to face the numerous challenges that we detail in this post, in addition to putting important factors into practice.

The Customer Lifetime Value is the key metric in every gym. It is the basis for strategies and loyalty.. We give you the steps to optimise it!

Data is valuable. It’s floating around your box waiting for you to use it. Learn how to analyse your box with this guide of KPI’s!