Stop thinking about getting more members — start using what you already have. Your functional gym doesn’t need more members. It needs to make more out of the ones who already trust you.
Every person who trains with you could spend more — if you give them something worth it.

The problem isn’t a lack of clients.
It’s a lack of products, services, or systems that turn their trust into real revenue.
So, if you want to increase your profits without expanding your square metres, here’s where to start.

1. Sell training outside the gym

Not every member can come in every day — but everyone still wants to train.
So why not sell online programmes or personalised plans to do at home or in the open gym?

You could offer:

• Tailored strength or technique programmes

• Mobility, core, or performance plans

• Extra routines for holidays or travel

• Complementary sessions to class programming

With a well-structured, progressive, and easy-to-share plan, you can monetise your expertise without increasing your coaching hours.
And if you use a tool that lets you create and share those programmes easily (like Trhade 😉), it becomes a steady stream of passive income.

2. Open your own shop — your members are already buying, just not from you

Your athletes already buy protein, bars, and equipment… they just buy it elsewhere.

Why not offer the same products directly at your functional gym?
A shop, either physical or inside your app, could include:

• Sports supplements

• Gym-branded merchandise

• Training essentials (wrist wraps, grips, bands)

• Packs or products recommended by your coaches

💡 And if your members can pay and collect without going through reception, that’s effortless income.
With Resawod, it’s all automated — online sales, stock control, and in-app payments.

3. Offer complementary services — everything under one roof

Your members train with you, but they also need to recover, eat well, and stay healthy.
So why not bring all that together inside your gym?

You could rent space to a physiotherapist, partner with a nutritionist, or include recovery treatments, performance testing, or 1:1 assessments.
This not only increases your income but also strengthens your gym’s value proposition — turning it into a complete functional training centre.

And the best part? If members can book those services on the same platform they already use for classes, the sales will come naturally.

4. Create membership levels that offer real value

If everyone pays the same, you’re limiting your potential revenue.
Not all members want the same thing: some want flexibility, others want control, others exclusivity.

Try offering different membership tiers, each with real benefits:

• Unlimited classes or open gym access

• Personalised training programmes

• Discounts in your shop or on extra services

• Monthly check-ins with a coach

It’s not about charging more for the same — it’s about creating options that sell themselves.
And with a system that handles memberships, payments, and renewals automatically, you won’t need to worry about the admin side.

5. Automate sign-ups — make money while you sleep

Every time someone has to message you on Instagram or WhatsApp to join, you lose a sale.
Make it easy: let people sign up directly from an ad or your website, pay online, and start booking right away.

What used to take endless messages, explanations, and forms can now be automatic, instant, and effortless.
That means you can bring in new members even while you’re coaching — or sleeping.
Automation doesn’t replace your attention. It multiplies it.

6. Start measuring like a business, not just a gym

Many owners look at how many members they have, but few know how much they actually earn from each one.
Start tracking:

• Average revenue per member

• Retention rate

• Revenue from additional sales

• Lead-to-client conversion rate

• Profitable vs. unprofitable class hours

These numbers show what’s making you money and what’s draining it.
And if your software gives you access to these KPIs in real time, you’ll spot problems long before they appear.

7. Think like a business owner, not just a coach

Your functional gym isn’t just a training space — it’s a business.
And every business needs structure, products, and strategy.

Let technology handle the repetitive stuff so you can focus on creating value.
Every time you turn an idea into a measurable service — a programme, a sale, a booking — you’re building your brand and financial stability.

Increasing your revenue has nothing to do with luck or working harder.
It’s about making your community, your knowledge, and your tools work together.

Sell programmes, launch products, automate your admin, and start tracking your results like a real business.
Because if you do it right, your functional gym can be much more than a place to train — it can be a brand that earns money even when the lights are off.