What do customers say about your gym? Are they satisfied with the facilities and services you offer? Even if you know the answers to these questions, the important thing is that others know them too. Below, we will show you how to make the most of your cross-training studio reviews to increase your centre’s popularity.
The importance of your cross-training studio reviews
What do you do when you have to find, for example, a hotel for your holidays? Do you usually look at reviews from previous guests? The same applies to sports centres, but with much more intense competition. Keep in mind that there are many people out there looking for opinions on which studio to join
Some time ago, businesses did not have public review systems for one simple reason: it did not suit them. The fear of exposing negative or image-damaging comments was quite apparent. However, the business world has been able to turn this concept on its head to bring about a revolution that has now reached sport.
But why is it important to have a review platform for a cross-training studio?
1. Increase the visibility of your studio
If you want your centre to be known, it needs to be talked about. At this point, you have two options. On the one hand, let everyone do it, even those who have never attended and may have the wrong opinion. On the other hand, you can make it easier for your own customers to do so, and you can take care of them so that their rating is very positive. We prefer the latter.
2. Improve your local SEO
SEO positioning for gyms is essential in this day and age. The strong competition in this sector requires to look for a differential value. If you manage to be at the top of local searches, it is very likely that you will see a quick increase in memberships.
3. Enhance your reputation
By adopting a platform where your customers give their opinions, you will give the image of a transparent and honest business. You can talk about your studios all you want, but at the end of the day, they will listen to your customers more. It doesn’t mean they don’t trust you, but they trust those who have no business relationship with the centre more.
How to get reviews for your gym
Receiving feedback from customers requires hard work. Don’t be afraid to see negative comments, as it is precisely those that will make you improve. Of course, on the other hand, these are just the ones you are least likely to expose. An initial internal consultation is therefore necessary to answer these questions:
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- What do you like most about this sports centre that you wouldn’t find in others?
- Would you switch gyms if one opened nearby? For what reason?
- What aspects do you think need to be improved as a matter of urgency? Which ones should be changed?
All three of the above issues are very useful in providing the customer with what they are looking for.To do this, you should first read our article about what your customers value most about your centre. Once you know their preferences, you can start asking them to make their opinions public. This little trick will help you get much more positive ratings.
1. Get reviews on GMB
Google My Business has a very useful review system, which you can easily incorporate into your website. We advise you to carry out the following steps:
1. Ask your customers to post their reviews on GMB. If necessary, help them understand how it works.
2. Filter out those that are disrespectful or too negative. Image is fundamental.
3. Integrate the most positive ones on your website so that all visitors (mainly your target audience) have the option of viewing them.
4. Extract the constructive ones and reuse them to improve the business, and let the publishers know about them.
2. Reviews on other platforms: Facebook Fan Page
Haven’t yet taken the plunge and tapped into the incredible potential of social media? When a person goes to a prospective gym’s Facebook page and sees that it is out of date, they are disappointed. Perhaps this is the aspect that is the determining factor for them to choose another option.
Facebook Fan Page reviews are precisely the best trick to make your page more dynamic without having to do anything. To do this, it is a good idea to interact online with your customers and ask them to post comments on your profile. You can also comment on their posts or run sweepstakes to generate engagement.
Tips on how to get the most out of Google reviews
It is not simply a matter of getting as many reviews as possible, but of using them to your advantage:
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- Make it easy: if your customers have not shared their opinions, leave a space on your website for them to do so.
- Don’t falsify: many companies prefer to buy fake reviews, which could be catastrophic for your website.
- Give feedback: by welcoming both positive and negative comments, you will create an environment more conducive to honesty.
In addition to the above, it is essential that your target is aware of the opinions. A good option is to place them on the website, as mentioned above. However, we must also identify a trend that is gaining popularity: displaying them in advertising. If you are proud of what users say about your boxes, why not display them on posters and in the media?
Finally, we also recommend that you pay attention to the customers you have built up. Invite them to tell you why they have stayed at your centre. Try to focus their opinions (without manipulating them, obviously) on their sporting profile, whether amateur or expert, so that readers can identify with them.
In short, the reviews in your crosstraining box are vital to publicise your centre. If you know how to manage them well and give them the importance they deserve, they will become your best ally. Remember that both positive and negative reviews are important for growth, so don’t be afraid. If you want your business to be talked about, let your customers do it.
Resawod Tip 
: And if you want to boost the effect of good reviews even more, combine it with our article on how to avoid churn in your gym.
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