What is Hyrox and How to Prepare Your Athletes as a Coach

Hyrox has gone from being a German curiosity to becoming the fastest-growing competitive fitness event in Europe. In 2023, there were over 100,000 participants worldwide. In 2025, Spanish races sold out within days. And in 2026, gyms positioning themselves as Hyrox preparation spaces have waiting lists. If you own a functional box or are a […]

Google Ads for Gyms: A Step-by-Step Guide

google ads gimnasio

Learn how to create and optimise Google Ads campaigns for your gym: keywords, campaign structure, bidding strategies and conversion tracking. Without wasting your budget.