How to create a Google My Business listing for a gym?

May 13, 2024 | Gym marketing, Gym marketing

In the competitive world of fitness, having a strong online presence is essential to stand out from the crowd and attract new customers. A key tool to achieve this is Google My Business (GMB), which offers gym owners the opportunity to stand out in local searches and manage their online presence effectively.

In this article, we will guide you step-by-step on how to create a Google My Business listing specifically for your gym, maximising its visibility and increasing your online reach.


Why is it important to a Google My Business listing for your gym?

Before we dive into the details of how to create your Google My Business listing, it is important to understand why it is crucial for your gym to have a presence on this platform.

Google My Business not only helps you appear in local search results when customers search for a gym in your area, it also allows you to manage and control the information that appears about your business, including address, phone number, opening hours and more.

It also provides you with a platform to interact with your customers through reviews, post updates and messages, which is essential for building a solid reputation and a strong relationship with your customer base.


How to create a Google My Business listing for a gym?

Step 1: Create a Google My Business account

The first thing you need to do is create a Google My Business account if you don’t already have one. To do this, follow these simple steps:

  • Go to the Google My Business website
  • Click “Get started now” and follow the instructions to sign in with your existing Google Account or create a new one.
  • Once you are logged in, you will be directed to the Google My Business dashboard, where you can start setting up your gym listing.

Step 2: Log in and start setting up your gym listing

Once you’ve created your Google My Business account and logged into the dashboard, it’s time to start setting up your gym listing. Here you will find several main sections that you will need to complete to ensure your listing is complete and optimised for local search.

Step 3: Enter basic gym information

Basic information about your gym is crucial for potential customers to find you and contact you. Make sure you fill in the following details accurately and in detail:

  • Your gym’s name
  • Physical address of the gym
  • Contact phone number
  • Website
  • Opening and closing hours

It is important that this information is accurate and up-to-date at all times to avoid confusion and to ensure that customers can easily find you.

Step 4: Adding gym-specific details

In addition to the basic information, you will also have the opportunity to provide specific details about your gym, such as the category of business, the services offered and any other relevant information that can help customers understand what your gym offers. Some examples of specific details you can add include:

  • Business category: You can choose from several fitness-related categories, such as “Gym”, “Fitness Centre” or “Personal Trainer”.
  • Services offered: List the specific services your gym offers, such as group classes, personal training, 24-hour access and more.

Step 5: Verify and publish your gym’s Google My Business listing

Once you have completed all the details of your Google My Business listing, it is time to verify and publish your listing so that it is available to potential customers.

To verify your listing, Google can send you a verification code by post to your gym’s physical address or by phone. Follow the instructions provided by Google to complete the verification process and then click “Publish” to make your listing available online.


Creating a Google My Business listing for your gym is a crucial part of your marketing strategy. By following these simple steps and using Google My Business tools effectively, you can increase your online visibility, improve your reputation and attract more customers, so don’t wait any longer, create your GMB listing today and take your gym to the next level!

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