Workflows and audiences | Resawod
Automate your gym / Workflows and audiences

Your gym's messages send themselves, to the exact audience you choose

Define the trigger — a new sign-up, a membership about to expire, a class starting in a few hours — and the system sends the message to the right people, through the right channel. No one on your team has to remember to send it by hand.

Workflow: Membership expiry Active
When
Membership expires in 7 days
Audience
18 members
Sent via
Email
SMS
4Active workflows
No limiton audiences
5channels available
Welcome to new member
Another active workflow
Reminder before class
Another active workflow
The reality

The same message for everyone doesn't work, and writing to each person individually doesn't scale either

The bigger your gym grows, the less sense it makes to send the same thing to everyone, and the less time you have to write to each member by hand. Here's what usually goes wrong.

Sending the same thing to everyone, even when it doesn't apply to everyone

A renewal notice is no use to someone who's just signed up, and a class reminder is no use to someone who hasn't booked it.

Remembering to write to everyone, on time

Welcome on sign-up, a heads-up before a membership expires, a reminder for the next class: if it depends on someone remembering, sometimes it just doesn't get sent.

The data to segment with exists, but it's scattered

Membership, activity, attendance, tenure: the information exists, but without a way to cross-reference it, it's no use for targeting anything.

Every channel, in a different tool

Email in one place, SMS in another, app notifications somewhere else: managing the same message across several tools is time you don't get back.

The solution

Segment once, and let the message take care of itself

Audiences decides who. Workflows decides when. Together, they handle every communication your gym sends, automated or one-off.

Audiences: the segmentation that makes it possible

Before you send anything, you decide who to. Audiences lets you build segments as fine-grained as you need — by membership, activity, attendance, tenure, whatever it takes — and use them for a one-off send or as the trigger for an entire Workflow.

  • Complex segmentation, combining as many criteria as you need
  • Works for a one-off send just as well as a full Workflow
  • The same base that feeds your KPIs and reports

Workflows: the message sends itself

Define the trigger — a new sign-up, a membership about to expire, a class starting in a few hours — and the system sends the message to the right audience, with no one needing to remember to do it.

  • Automatic welcome for every new member
  • Automatic notice before a membership expires
  • Automatic reminder before every class

A one-off send, whenever you decide

Not everything has to be automatic. Pick an audience and launch a single send — a promotion, a one-off notice — without building a whole Workflow for something that only happens once.

  • Same audience builder, no trigger to configure
  • Built for one-off communications, not recurring ones
  • Sends as soon as you confirm it, with no event to wait for

All your channels, one single send

Email, SMS, push, notifications and chat: the message goes out through whichever channel suits that audience, without opening a different tool for each one.

  • One send, with the channel (or channels) you choose
  • The same panel where you already manage bookings and memberships
  • Consistent with what you already send from Marketing
Up close

Audiences and Workflows, working together

Each one handles a part: who, when and through which channel.

Welcome to new member

Triggers as soon as sign-up is complete.

Membership about to expire

Automatic notice before expiry.

Reminder before every class

Reaches whoever has the booking, right on time.

Segmentation by membership

Filter by each member's membership type or payment plan.

Combined segmentation

Cross-reference membership, activity, attendance and tenure all at once.

One-off send

A single message to the audience you choose, with no automation needed.

Multi-channel

Email, SMS, push, notifications or chat, all from the same send.

Basis for KPIs and reports

The same audience you use to communicate can then be measured.

At a glance

How a send works, from start to finish

1

Build the audience

By membership, activity, attendance, tenure, or whatever you need.

2

Choose the trigger

A specific event for a Workflow, or a one-off send whenever you decide.

3

The message goes out through the right channel

Email, SMS, push, notifications or chat, depending on how you set it up.

4

Ready to measure

The same audience feeds your KPIs and reports.

Works alongside

Workflows and audiences connects with the rest of your gym

It doesn't replace these modules: it uses them as a data source and as the destination for every send.

Ready for every message to reach the right person, on its own?

See your audiences and Workflows working in your own gym.