Customer Acquisition Cost (CAC) for Gyms: What It Is, How to Calculate It and How to Reduce It
Learn how to calculate your gym customer acquisition cost (CAC), what a good CAC looks like and how to reduce it without limiting growth.
Why Your Gym Is Not Growing (And How to Fix It)
Is your gym not growing? Discover what could be holding your business back and how to identify the real problem before trying to attract more members.
Licences and Permits for Opening a Gym in the UK
Planning permission, fire safety, HMRC registration and more: everything you need to legally open a gym in the UK, explained step by step.
New Gym Member Onboarding: Guide & Template
New gym member onboarding: retention data, KPIs, a week-by-week template and ready-to-use messages.
How to Price Gym Memberships
How much should you charge for gym membership? Learn to calculate a profitable price, compare pricing models, and know when to raise your rates.
Gym Management Automation
Gym management automation: which processes to automate first, common mistakes to avoid, and how to choose software that automates bookings, payments and access control.
How to Create a Class Timetable for Your Gym
Learn how to build a gym class timetable that keeps members coming back: key factors to weigh up, common mistakes to avoid, and how to automate it.
How to Manage Staff in a Gym
A practical guide to managing gym staff: rotas, roles, onboarding and internal communication. Everything a gym owner or manager needs to stop coordinating a team over WhatsApp.
How to Manage Bookings in a Gym
A practical guide to managing gym bookings: capacity, waiting lists, no-shows and automation. Everything a gym owner or manager needs to stop running classes on WhatsApp.
Gym member retention: the definitive guide to keeping them
Gym member retention: why members leave, the real causes, stage-by-stage strategies and tools to automate follow-up and cut cancellations.